MGES-902

Course Number

MGES-902

Course Name

Entering Existing Markets

Course Credits

3.00-

Description

’Covers the ways in which existing markets can be entered: franchising, improvements to goods/services, established business markets (e.g., restaurants, dry cleaning), the risks of entering these types of markets, increasing market share, financing alternatives, and legal considerations. Prerequisite: MGES 901 ’


	MGES-902 Course Number MGES-902 Course Name Entering Existing Markets Course Credits 3.00- Description ’Covers the ways in which existing markets can be entered: franchising, improvements to goods/services, established business markets (e.g., restaurants, dry cleaning), the risks of entering these types of markets, increasing market share, financing alternatives, and legal considerations. Prerequisite: MGES 901 ’