MGSM-833

Course Number

MGSM-833

Course Name

Corporate Innovation

Course Credits

3.00-

Description

’MGSM 833 examins how companies develop and leverage technological and innovative capabilities in order to exploit market opportunities. The course addresses the following questions: How do new technologies and new business models create market opportunities for both incimbent firms and new start-ups? What types of innovations are most likely to favor established versus start-up firms? Course work will examine the best practices of innovative companies in a wide range of industries and the factors that influence innovation success or failure. No prerequistes.’