MKIB-903

Course Number

MKIB-903

Course Name

Managing & Comm Brands

Course Credits

3.00-

Description

’In many firms, the brand or portfolio of brands has become the most valuable asset requiring strategic management in order to secure the goals of the organization. Hence, developing strong brands for markets around the world has become increasingly important in today’s global economy. This objective of this course is to examine appropriate theories, models and other tools to help make branding and communication decisions for brands globally. The course presentation will combine lectures, case studies, guest speakers and a semester long, team-based project. Prerequisites: MBA 710 or MBA 660. Students who have taken either MKT 813 or MKT 825 cannot register for this class.’


	MKIB-903 Course Number MKIB-903 Course Name Managing & Comm Brands Course Credits 3.00- Description ’In many firms, the brand or portfolio of brands has become the most valuable asset requiring strategic management in order to secure the goals of the organization. Hence, developing strong brands for markets around the world has become increasingly important in today’s global economy. This objective of this course is to examine appropriate theories, models and other tools to help make branding and communication decisions for brands globally. The course presentation will combine lectures, case studies, guest speakers and a semester long, team-based project. Prerequisites: MBA 710 or MBA 660. Students who have taken either MKT 813 or MKT 825 cannot register for this class.’