MKIB-900

Course Number

MKIB-900

Course Name

Special Top: Int’l Business

Course Credits

3.00-

Description

’An in-depth analysis of timely special issues in the field of marketing. Specific topics are announced when the course is scheduled. An example of a recently offered Special Topics Course is: Trade Management - This course provides students with management skills necessary to succeed in global markets through trade. The course content includes such topics as the role of trade in national economies, examining the trend and development in global trade, the assessment of company readiness to engage in trade, national and international regulations, the assessment of the climate for trade at the country levels, market potential analysis and demand forecasting, formu- lating marketing strategies and action plans for implementation, logistics and payments. To simu- late the real world, the student teams will choose a product, a country of origin and a country of destination and prepare a comprehensive business plan covering all the issues (from A-to-Z) associated with trading of this chosen product. The teams will make a summary presentation of their business plan to the class. Prerequisite: MBA 710 or MBA 660.’


	MKIB-900 Course Number MKIB-900 Course Name Special Top: Int’l Business Course Credits 3.00- Description ’An in-depth analysis of timely special issues in the field of marketing. Specific topics are announced when the course is scheduled. An example of a recently offered Special Topics Course is: Trade Management - This course provides students with management skills necessary to succeed in global markets through trade. The course content includes such topics as the role of trade in national economies, examining the trend and development in global trade, the assessment of company readiness to engage in trade, national and international regulations, the assessment of the climate for trade at the country levels, market potential analysis and demand forecasting, formu- lating marketing strategies and action plans for implementation, logistics and payments. To simu- late the real world, the student teams will choose a product, a country of origin and a country of destination and prepare a comprehensive business plan covering all the issues (from A-to-Z) associated with trading of this chosen product. The teams will make a summary presentation of their business plan to the class. Prerequisite: MBA 710 or MBA 660.’