MKT-810

Course Number

MKT-810

Course Name

Mktg Research for Managers

Course Credits

3.00-

Description

’This course explores the role of research in marketing decision-making, including the cost and value of information. The course uses cases and problems to explore problem definition, research design, sampling, questionnaire design, field methods, data analysis and reporting. Prerequisite: MBA 710 or MBA 660.’


	MKT-810 Course Number MKT-810 Course Name Mktg Research for Managers Course Credits 3.00- Description ’This course explores the role of research in marketing decision-making, including the cost and value of information. The course uses cases and problems to explore problem definition, research design, sampling, questionnaire design, field methods, data analysis and reporting. Prerequisite: MBA 710 or MBA 660.’