MKT-813

Course Number

MKT-813

Course Name

Advertising and Brand Promotio

Course Credits

3.00-

Description

’This course deals with all aspects of advertising and integrated marketing communication. Included are the creation and development of communication strategy (i.e. marketing research, target market selection, positioning, testing, etc.) and integrated communication tactics (i.e. advertising, public relations, sales promotion, direct marketing, media selection, etc.), as well as measurement and evaluation. Formerly MKT 813 Integrated Marketing Communication. Prerequisites: MBA 710 or MBA 660. ’


	MKT-813 Course Number MKT-813 Course Name Advertising and Brand Promotio Course Credits 3.00- Description ’This course deals with all aspects of advertising and integrated marketing communication. Included are the creation and development of communication strategy (i.e. marketing research, target market selection, positioning, testing, etc.) and integrated communication tactics (i.e. advertising, public relations, sales promotion, direct marketing, media selection, etc.), as well as measurement and evaluation. Formerly MKT 813 Integrated Marketing Communication. Prerequisites: MBA 710 or MBA 660. ’