MKT-815

Course Number

MKT-815

Course Name

Consumer Behavior

Course Credits

3.00-

Description

’Since consumers are at the center of the value creation activities of businesses, an understand- ing of consumer thoughts, feelings, and actions is critical for business success. The objective of this course is to focus on the acquisition, consumption, and disposal behaviors of consumers. Students begin by examining their own consuption behaviors and around mid-semester take on the role of managers who are faced with problems that require consumer insight. The class uses a mix of lecture, projects, debates, and case studies to foster discussion and learning. Prerequisite: MBA 710 or MBA 660.’


	MKT-815 Course Number MKT-815 Course Name Consumer Behavior Course Credits 3.00- Description ’Since consumers are at the center of the value creation activities of businesses, an understand- ing of consumer thoughts, feelings, and actions is critical for business success. The objective of this course is to focus on the acquisition, consumption, and disposal behaviors of consumers. Students begin by examining their own consuption behaviors and around mid-semester take on the role of managers who are faced with problems that require consumer insight. The class uses a mix of lecture, projects, debates, and case studies to foster discussion and learning. Prerequisite: MBA 710 or MBA 660.’