MKT-825

Course Number

MKT-825

Course Name

Strategic Brand Management

Course Credits

3.00-

Description

’More and more firms of all types have come to the realization that one of the most valuable assets they have are the brand names associated with their products or services. In fact, most understand that their brand is their most enduring asset. With this in mind, this elective is designed to address, within both a conceptual and practical framework, important branding decisions faced by firms on a regular basis. To enable improved mangerial decision making, particular emphasis will be placed on understanding branding at the customer level. the course presentation will combine letters, case studies, guest speakers and a semester long, team-based project. Prerequisite: MBA 710 or MBA 660.’


	MKT-825 Course Number MKT-825 Course Name Strategic Brand Management Course Credits 3.00- Description ’More and more firms of all types have come to the realization that one of the most valuable assets they have are the brand names associated with their products or services. In fact, most understand that their brand is their most enduring asset. With this in mind, this elective is designed to address, within both a conceptual and practical framework, important branding decisions faced by firms on a regular basis. To enable improved mangerial decision making, particular emphasis will be placed on understanding branding at the customer level. the course presentation will combine letters, case studies, guest speakers and a semester long, team-based project. Prerequisite: MBA 710 or MBA 660.’