MKT-840

Course Number

MKT-840

Course Name

One-To-One Marketing

Course Credits

3.00-

Description

’Individualized marketing is one of the fastest growing avenues for targeting customers. This course explores the philosophies underlying individualized marketing including one-to-one marketing, customer relationship management, and mass customization. In ’


	MKT-840 Course Number MKT-840 Course Name One-To-One Marketing Course Credits 3.00- Description ’Individualized marketing is one of the fastest growing avenues for targeting customers. This course explores the philosophies underlying individualized marketing including one-to-one marketing, customer relationship management, and mass customization. In ’