Majors & Minors

In a field that is evolving as quickly as marketing, it’s crucial that today’s marketing students engage in study that is not only applicable to today, but to tomorrow’s environment as well.

The Marketing department at the Sawyer Business School knows how important it is to anticipate the critical base of knowledge and skills to prepare our students to meet future challenges in the field. Of course, our program delivers the core fundamentals through required courses such as Consumer Behavior, Marketing Research and Marketing Policies and Strategies.

Marketing Major

Elective courses such as eMarketing, Integrated Marketing Communications, and International Marketing address some of the evolving and crucially important aspects of the field. We also offer dynamic internship, mentoring and networking opportunities for students to participate actively in hands-on learning. In short, Sawyer Business School Marketing graduates hit the ground running as they embark on an exciting and challenging career.

Marketing Minor

The Marketing Minor consists of three courses.