3/20/2007

Assistant Professors of Marketing, Anders Bengtsson and Giana M. Eckhardt were recently awarded with a research grant from the Marketing Science Institute (MSI) to study the social construction of brands in China.

The Marketing Science Institute provides intellectual leadership in marketing and its allied fields, with the goal of improving and influencing business thinking and practice. MSI’s core activities consist of supporting high-quality academic research and presenting the findings at conferences and in working paper and monograph form.

For this project, Bengtsson and Eckhart have partnered with Dunkin’ Brands and will carry out the project in close cooperation with them. Eckhardt and Bengtsson are set to travel to China this summer to begin empirical data collection.

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