Consumer Culture Theory Conference 2008

Boston June 19 - 22

Consumer Culture Theory (CCT) is an interdisciplinary field that comprises macro, interpretive, and critical approaches to and perspectives of consumer behavior. Relative to its maturity and diffusion as a sphere of interest in the discipline of marketing, it has accounted for a disproportionate number of the prize-winning articles published in the flagship Journal of Consumer Research, and is increasingly represented in such other top venues as the Journal of Marketing, the Journal of Marketing Research, and the Journal of Retailing.
 
The number of social scientists outside of marketing that conducts CCT research is large and growing. These researchers are publishing books in their home disciplines, and are claiming the pages not only of their own flagship journals but also of such specialized venues as the Journal of Consumer Culture, and Consumption, Markets and Culture. This is the third annual conference that seeks to establish that tradition. We invite CCT scholars from around the world to present the findings of their current research regimes, to engage in scholarly dialogue, and to project and to plot the course of the emerging field.    
 
The conference will follow immediately after the 9th ACR Conference on Gender, Consumer Behavior and Marketing which will be held at Simmons College in Boston. A joint reception on June 19 will conclude the ACR Gender Conference and mark the opening of the CCT conference. Please do not submit the same paper to both conferences. If your intention is to present at both conferences, please plan on submitting a unique paper to each conference.