Zhen Zhu

Zhen Zhu

Zhen Zhu

Associate Professor of Marketing

Phone: 617.305.1712
Fax: 617.973.5382
Email: zzhu@suffolk.edu
Office: Sawyer Building, Rm. 837

 

Areas of Expertise

New product development

  • Technology and product strategy
  • Services marketing
  • Psychometrics in Marketing
  • Asian Markets

Degrees

PhD, University of Illinois
MBA, BS, Fudan University, China

Languages

English and Chinese

Intellectual Contributions

Zhen Zhu's Intellectual Contributions (pdf)