Lee D. Green

Lee Green, Vice President of Worldwide IBM Brand and Values Experience, is responsible for IBM’s worldwide brand and values experience initiatives, brand strategy and identity, and design strategy, and plays a pivotal role in IBM’s re-branding efforts..

Working in conjunction with IBM’s Engineering and Technology Group, Green recently launched a Design Consulting Services offering. Created to help serve IBM clients, the program helps clients find ways to extend new experiences to their customers, utilize design to differentiate their offerings from their competition, and leverage innovative IBM technology to enable new solutions.

Green holds an undergraduate degree in design from Temple University and earned his master’s degree in communications design from Rochester Institute of Technology.  In 2004, he was named Rochester Institute of Technology Distinguished Alumni of the Year. He is a former professor of design and branding at Stanford University, Harvard, MIT, RIT and Case Western University and serves on the Board of Directors and Advisory Board for the Design Management Institute and on the Board of Advisors for the Innovation and Design Management Executive MBA at Suffolk University’s Sawyer Business School.