Marketing Minor for Business Students

9 credits/3 courses

A student may choose to minor in marketing by completing any three of the following courses, beyond the completion of MKT 210: 

MKT 313 Professional Selling
MKT 315 Integrated Marketing Communications
MKT 318 Marketing Tools and Analysis
MKT 319 Marketing Research
MKT 419 Marketing Policies and Strategies
MKT 420 Marketing for Entrepreneurs 
MKT 423 Retail Strategy 
MKT 426 Sports Marketing
MKT 427 Supply Chain Management 
MKT 434 Services Marketing
MKT 477 eMarketing
MKT 520 Marketing Internship
MKT 550 Special Topics Course
IBMK 421 International Marketing 

Functional Minor in Marketing for College of Arts and Sciences Students

15 credits/5 courses

In general, College of Arts and Sciences students undertake a functional business minor when they have achieved junior standing and have completed MGT 101.

After MGT 101, College of Arts and Sciences students are required to take MKT 210 and three of the following courses:

MKT 313 Professional Selling
MKT 315 Integrated Marketing Communications
MKT 318 Marketing Tools and Analysis
MKT 319 Marketing Research
MKT 419 Marketing Policies and Strategies
MKT 420 Marketing for Entrepreneurs 
MKT 423 Retail Strategy 
MKT 426 Sports Marketing
MKT 427 Supply Chain Management 
MKT 434 Services Marketing
MKT 477 eMarketing
MKT 520 Marketing Internship
MKT 550 Special Topics Course
IBMK 421 International Marketing

College students interested in a broader business minor, may choose to take the General Business Minor.