Complete advanced electives in contemporary international marketing management theory and practice.  Look closely at topics in international product development and brand management, including market analysis and demand forecasting, global competition and positioning.  Explore product management issues, including global sourcing, channel strategies, pricing, and trade regulations and risks.  Delve into global customer relationship management and the complexity of cross-cultural consumer behavior and its impact on marketing communications strategies and programs.

International Marketing Concentration

• MKIB 817  International Marketing
• MKIB 901  Global Consumer Cultures
• MKIB 902  Global Supply Chain Management
• MKIB 903  Managing and Communicating Brands in Global Markets
• MKT 810   Marketing Research for Managers