Marketing Concentration

Faculty in the Department of Marketing are uniquely qualified to help students prepare for success.  We offer up-to-date courses on foundational topics as well as a variety of cutting edge electives.  For a specialization, four Marketing courses are needed beyond the MBA core courses.  Suggested concentrations are provided below.  Students may also custom-build a specialization by taking a unique combination of any of the four courses.  Faculty in the Department are a helpful source of advice for planning your specialization in Marketing.

Communications/Branding

• MKT 810  Marketing Research for Managers
• MKIB 812 Global Branding and Communication
  Strategies (formerly MKIB 903) 
• MKT 814  Strategic Marketing
• MKIB 901  Global Perspectives in Consumer Marketing

Services Marketing

• MKT 822  Services Marketing  
• MKT 840  One-to-One Marketing  
• MKT 810  Marketing Research for Managers  
• MKT 814  Strategic Marketing

Business-to-Business Marketing

• MKT 814  Strategic Marketing
• MKT 900 Special Topics in Marketing - New Product Development
• MKT 840  One-to-One Marketing
• MKIB 816 Managing Relationships in the Global Supply Chain (formerly MKIB 902)

International Marketing Concentration within the Global MBA

Or, custom-build the Marketing concentration by choosing four courses from the following:

• MKT 810 - Marketing Research for Managers
• MKT 814 - Strategic Marketing
• MKT 820 - Sales Management
• MKT 822 - Services Marketing
• MKT 840 - One-to-One Marketing
• MKT 920 - Marketing Internship
• MKIB 901 - Global Perspectives in Consumer Marketing
• MKIB 812 - Global Branding and Communication Strategies (formerly MKIB 903)
• MKIB 816 - Managing Relationships in the Global Supply Chain  (formerly MKIB 902)

Also, please note: any of the below Marketing courses will count towards the MBA International Requirement:

• MKIB 817 - International Marketing
• MKIB 901 - Global Perspectives in Consumer Marketing
• MKIB 812 - Global Branding and Communication Strategies (formerly MKIB 903)
• MKIB 816 - Managing Relationships in the Global Supply Chain (formerly MKIB 902)