Marketing Concentration

Successful marketing today requires equal measures of creative, analytical and technical skills. It requires a skilled appraisal of new market conditions and innovative approaches to reaching consumers through a variety of channels.

Choose four courses* from the following

MKT 810  Marketing Research for Managers
MKT 813  Advertising and Brand Promotion 
MKT 814  Strategic Marketing
MKT 815  Consumer Behavior
MKT 820  Sales Management
MKT 822  Services Marketing
MKT 825  Strategic Brand Management
MKT 830  Marketing on the Internet
MKT 840  One-to-One Marketing
MKT 920  Marketing Internship
MKT 900  Special Topics in Marketing

*Some courses may have prerequisites.