MKT 210 - Principles of Marketing

This course addresses the topics that remain relevant and important, while simultaneously emphasizing new thinking and approaches to marketing practices. Students need to be prepared to operate in the complex and dynamic marketing world of the future, they need to develop the capacity to think and act like marketers in a difficult and uncertain environment. This requires the ability to assess complex and changing marketing situations, to determine the best marketing strategies for these situations, and to execute the strategies effectively. This course serves two purposes: as a foundation for those intending to major/minor in marketing, and potentially as the sole background in marketing for other majors/ minors. Prerequisites: MGT 101 and ENG 101, 102, or 103.

MKT 313 - Professional Selling

 Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly, the stages of the professional sell- ing process are examined, as well as the role of sales in today’s marketing environment. Emphasis is placed on adaptive selling techniques and developing effective interpersonal communication skills. A detailed examination of sales careers is provided. Prerequisite: MKT 210.

MKT 315 - Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a cross functional process for managing the customer relationships that drive brand value. This course examines the strategic foundations of IMC, the factors and processes necessary for creating, sending, and receiving successful brand messages, the marketing communication functions, social, ethical and legal issues, international marketing communication, and measurement, evaluation and effectiveness of brand messages and customer interactions. Prerequisite: MKT 210.

MKT 317 - Consumer Behavior

This course is built on the premise that insight into the thoughts, feelings, and actions of customers is the key to successful marketing. To gain this insight students are exposed to theories and techniques from fields as diverse as anthropology and psychology. They also engage in projects that help them understand their own behavior as consumers. The classes are discussion based and active participation is expected. Prerequisite: MKT 210.

MKT 319 - Marketing Research

In this course, students explore the process and practice of research in a marketing context. The impact of research as it affects and shapes managerial decision making for organizations is a central focus. Specifically, we examine the process of designing and conducting qualitative and quantitative marketing research studies. We cover specific method-related practices that facilitate unbiased data collection, data analysis (via SPSS), interpretation of marketing research results, and presentation of such results for use by marketing managers. Prerequisites: MKT 210, STATS 250, and Marketing Tools or Instructors Signature.

MKT 419 - Marketing Policies and Strategies

Integrates all areas of marketing activity through the analysis of marketing problems and policies. The problem solving approach is utilized to develop ability to perform marketing analysis. Prerequisites: MKT 210, MKT 317, and MKT 319; must be taken in the senior year.

MKT 420 - Marketing for Entrepreneurs

This course covers the critical role of marketing for entrepreneurs and start-up companies as they attempt to define and carve out a market for a new company, product or service. We will examine through both class discussion and case study how marketing must infiltrate the entire organization beginning with the concept, the business plan and through the early stage development phase. Moreover, we will discuss the creation of the new venture marketing plan, the budgeting and human resource allocation process and its integration into the business plan. We will also look at tactics from guerilla marketing through mass media executions, the potential ROI for both and their influence on the ultimate success of the enterprise. Prerequisite: MKT 210.

MKT 426 - Sports Marketing

The purpose of this course is to develop an understanding of strategic marketing concepts and activities as they apply to sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry. Prerequisite: MKT 210.                                                   

 

MKT 427 - Supply Chain Management

This course will examine the theories and practices used to plan, organize, and control supply chains. The approach will go beyond viewing exchange relationships in a strictly physical sense (movement of goods and services) to focus on the interaction between trading partners, and how firms are using channel strategies to gain a competitive advantage. Prerequisite: MKT 210.

MKT 434 - Services Marketing

The course focuses on the unique challenges of managing services and delivering quality service to customers. The attraction, retention, and building of strong customer relationships through quality service (and services) are at the heart of the course content. The course is equally applicable to organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunications, sporting industry, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.). Prerequisite: MKT 210.

MKT 477 - eMarketing Principles

This course explores how we can use the principles of web marketing as effective marketing tools. The course will have the following learning components: lectures, guest lectures, web site analyses, and student project presentations.
Prerequisite: MKT 210.

MKT 510 - Independent Study in Marketing

This elective course option involves a student-initiated written proposal to a willing and appropriate full-time faculty member for a directed study project. Normally this elective is for three credits, and is completed during one semester. The faculty member and student must concur on a written proposal and final project. Approval by the Department Chair and the Dean is necessary before registration. Prerequisite: MKT 210.

MKT 520 - Marketing Practicum

A project-based course that provides a work experience component for junior and senior marketing majors or minors. It allows the student to apply marketing theory in a practical context, thereby bridging the gap between education and practice. Students are assigned to a specific project working with a local business in an area of interest, generally for one semester. Students should expect to spend a minimum of 8 hours per week on the job during the 15-week semester. Written reports, including a proposal accepted by both the supervisor/employer and the instructor, a mid-term progress report, and a final report are required. This course can be used as a marketing major elective or as a free elective.
Prerequisites: Minimum of 3.0 GPA, MKT 210, and permission of instructor.

MKT 550 - Marketing Tools

An in-depth analysis of timely special issues in marketing. Specific topics are announced when the course is scheduled. Marketing Tools is a foundational course upon which the students will improve their skills in decision making and data analysis. The course will provide training for marketing arithmetic and statistical analysis that students will need to be able to contribute to the success of their firms as a marketing professional. Students will gain experience in applying marketing tools to handle and interpret information and achieve a comfort level in dealing with numerical real world business problems. Prerequisite: MKT 210 and STATS 250.

IBMK 321 - Introduction to International Business

This course provides students with an understanding of problems and opportunities associated with doing business across country and cultural boundaries, and encourages global business thinking and strategy formulation. Topics include: the forms of international business involvement; economic, social, cultural, and political conditions; national and multinational regulation of international transactions and investments; and global strategies for business operations. Prerequisite: MKT 210 or FIN 310.

IBMK 421 - International Marketing

The objective of this course is to help students to develop knowledge base and skills to extract and assess the influencing factors stemming from diverse economic, socio-cultural and legal-political environments in carrying out marketing functions in global markets. The topics emphasized include market selection and entry; formulating and implementing policies in various marketing functions; planning, coordination, integration and synergy creation on a global basis. Prerequisite: MKT 210.