Major Requirements

Marketing Major Requirements

The BSBA in marketing major requires completion of 21 credit hours in marketing beyond the completion of MKT 210 (or MKT H210), to be completed at Suffolk University. Students may choose to specialize in one of five concentration areas: sports marketing, marketing innovation and new media, brand marketing, global marketing, or marketing consulting. Additionally, qualifying students may elect to participate in an honors marketing track. 

Choosing a concentration is not required to be a marketing major.

Required Courses, 4 Courses, 12 Credits

  • MKT-317 Consumer Behavior

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    In this course we focus on people as consumers of products, services, and experiences. We do so by drawing upon theories of consumption in fields as diverse as psychology, sociology, economics, and anthropology. Students engage in projects that link theory to insights on consumer buying, using, and disposing behavior and the application of these insights in marketing programs. In the process they become more critical consumers. The classes are discussion based and active participation from students is expected.

  • MKT-318 Marketing Tools and Analysis

    Prerequisites:

    MKT 210; STATS 250

    Credits:

    3.00

    Description:

    The objective of this course is to provide students with a solid and user-friendly foundation for making better marketing and business decisions. Hands-on training with tools such as Excel and SPSS provides a meaningful learning experience and reinforces concepts learned in other courses in the Business School. Topics include marketing math and statistical analysis for marketing research. After taking Marketing Tools, students are well prepared to integrate analytical skills in business consulting projects used in upper level courses (MKT 319 and MKT 419). Prerequisites: MKT 210 (formerly MKT 310) and STATS 250 or STATS 240.

  • MKT-319 Marketing Research

    Prerequisites:

    MKT 210; STATS 250 (or STATS 240 AND either MKT 318 or MKT 320)

    Credits:

    3.00

    Description:

    In this course, students explore the process and practice of research in a marketing context. The impact of research as it affects and shapes managerial decision making for organizations is a central focus. Specifically, we examine the process of designing and conducting qualitative and quantitative marketing research studies. We cover specific method-related practices that facilitate unbiased data collection, data analysis (via SPSS), interpretation of marketing research results, and presentation of such results for use by marketing managers.

  • MKT-419 Marketing Policies & Strategies

    Prerequisites:

    MKT 210; MKT 317; MKT 318; MKT 320; MKT 319 or MKT 324; Senior standing

    Credits:

    3.00

    Description:

    In this capstone course, marketing majors apply lessons learned across the curricula of the Marketing Department and Sawyer School. Students test their level of marketing knowledge by working to solve challenging integrated cases for developing marketing strategy and programs. In particular, students analyze both qualitative and quantitative information, evaluate alternative courses of action, and then make strategic recommendations for resolving the issues in each case. Prerequisites: MKT 210 or MKT H210, MKT 317, MKT 318, MKT 319, and Senior Standing.

Elective Courses, 3 Courses, 9 Credits

  • MKT-313 Professional Selling

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly, the stages of the professional selling process are examined, as well as the role of sales in today's marketing environment. Emphasis is placed on adaptive selling techniques and developing effective interpersonal communication skills. A detailed examination of sales careers is provided.

  • MKT-315 Integrated Marketing Communication

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC, the factors and processes necessary for creating, sending, and receiving successful brand messages. Furthermore, the social, ethical and legal issues as well as measurement and evaluation of marketing communication will be examined.

  • MKT-420 Marketing for Entrepreneurs

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    This course covers the critical role of marketing for entrepreneurs and start-up companies as they attempt to define and carve out a market for a new company, product or service. We will examine through both class discussion and case study how marketing must infiltrate the entire organization beginning with the concept, the business plan and through the early stage development phase. Moreover, we will discuss the creation of the new venture marketing plan, the budgeting and human resource allocation process and its integration into the business plan. We will also look at tactics from guerrilla marketing through mass media executions, the potential ROI for both and their influence on the ultimate success of the enterprise.

  • MKT-421 Global Marketing

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Topics examined in this course include the variations in economic, social-cultural, legal-political, and business environments among different nations and how these variations affect the marketing practices across national boundaries. The goal is to provide students with the necessary skills to compete successfully in national and international markets. Particular attention is given to the formulation of marketing plans and programs and policies to integrate and coordinate such activities on a global basis.

  • MKT-423 Retail Strategy

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Retail Strategy provides students with an introduction to the field of retailing. The course focuses on the retail environment, structure and strategy, the development and implementation of the retailing mix, and financial and managerial considerations. Topics include information systems for retailing, the internationalization of retailing and the growth of non-store retailing activities.

  • MKT-426 Sports Marketing

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.

  • MKT-427 Supply Chain Management

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    The purpose of this course is to explain the function and value of marketing channels and define the major channel types. This course will also explain the elementary legal aspects of channel promotion, pricing, delivery and integration systems as well as identify channel strategies. Prerequisite: MKT 210 or MKT H210 (Formerly MKT 310) and Junior Standing. 1 term - 3 credits.

  • MKT-428 The Business of Sports and the Media

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    The Business of Sport focuses on the multibillion-dollar global sport industry and the challenges facing today's sport business leaders. Because the business of sport is interdisciplinary in nature, insights from a variety of stakeholders in the sport industry, along with perspectives from the major business disciplines including marketing, management, finance, information technology, and ethics are integrated throughout the course. This course provides an in-depth analysis of issues specific to the business of sport. The course is designed for future sport business leaders as well as those interested in the inner-workings of the industry. Students will apply knowledge and skills learned in core business courses to the unique issues found in the sport industry.

  • MKT-430 Sports Marketing Consulting

    Prerequisites:

    Take MKT-210 or MKT-H210 and MKT-318 OR MKT-H318 or MKT-319 or MKT-H319.

    Credits:

    3.00

    Description:

    This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership, governance, management, development, entertainment and control to educational materials and other retail products, all of which benefit from relationship marketing principles. Because many sport organizations have adopted a relationship-marketing approach, they are necessarily network-based, operating in a system formed by numerous stakeholders. Their goals may be economic, social or environmental with the foundation of the system being the sport itself, with various bodies involved in the development of the sport. Through a consulting project with a sport organization, students will develop an understanding of the dynamics of the relationships between the different stakeholders who make up the network of the sport industry. Specifically, students will learn how sport organizations carry out their strategic actions within a network of stakeholders.

  • MKT-H432 Honors Marketing in Emerging Markets

    Prerequisites:

    MKT 317; 3.2 GPA

    Credits:

    3.00

    Description:

    This course focuses on cultural consumption trends both at home and abroad. In particular it compares and contrasts the emerging markets of India and China with more established Western markets. The course is organized in two self-contained modules around a theme. The first module focuses at the market level and examines what happens to the culture when East meets West. The second module analyzes the challenges companies face in staying competitive in rapidly evolving economies. Each class in a module advances your understanding of the theme through an engaging and challenging mix of readings, assignments, and case studies. This is an intensive Honors level course and requires students to be self directed and motivated. Every class is important- there is no mid-term or final.

  • MKT-434 Services Marketing in the Global Environment

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    The course focuses on the unique challenges of managing services and delivering quality service to customers. The attrition, retention, and building of strong customer relationships through quality service (and services) are at the heart of the course content. The course is equally applicable to an organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunications, sporting industry, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.).

  • MKT-440 New Product Development

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    The object of this course is to familiarize students with the new product techniques that are commonly used in the consumer product and service industries. The focus will be on the marketing function's input to the new product process during the pre-launch and launch stages. The course will cover a wide range of issued such as marketing definition, concept generation and evaluation, product design, product positioning, test marketing, and product launch and tracking. The course will be based on lectures, case discussions, and project assignments. The lectures will provide an overview and cover issues included in the assigned readings. It is essential that you are familiar with the readings before every class. The case discussion (student participation is vital here) will provide an application setting to test the concepts learned in the lectures. The project assignments are designed to give you hands-on-experience with new product development tools and techniques.

  • MKT-442 Brand Marketing

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Brand marketing has become an increasingly important function in organizations. The purpose of this course is to provide a thorough understanding of brand marketing principles and practices. The role of brands and branding will be examined both from a managerial and a consumer perspective. More specifically the course will present current frameworks that guide marketing managers in how to build strong brands in the marketplace. In order to build brands successfully, it is of key importance to have a profound understanding of the roles brands play in consumer culture. The course will examine how consumers make use of brands and develop brand meaning through everyday consumption practices.

  • MKT-444 Managing Social Media

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Social media has altered the landscape of business, communications, marketing, and society as a whole. While some social media like Wikipedia and Facebook have become part of the fabric of many consumers' lives, new media like Snapchat and Tumblr are emerging. This constantly evolving landscape offers businesses innovative ways for generating awareness, demand and revenue. In this course students will take away a social media vocabulary, a set of social media skills and tools, and analytical frameworks for analyzing effective social media business practices. Naturally, student projects, assignments, and other activities will use social media tools.

  • MKT-446 High Tech Marketing

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Marketing of high-tech technology products and innovations occur in turbulent environments, and requires rapid decision making with incomplete information and risky prospect. The fast pace of change defines the momentum of evolution in the high-technology markets. Marketing in such an environment commands knowledge about the idiosyncratic features of high-tech products, innovations, and the industries. Marketing success in high-tech industries also calls for capabilities and skills of analyzing decision problems and designing solutions. To achieve these objectives, this course is built on extensive analysis of Harvard Business School cases, class discussions of intriguing phenomena in high-tech industries, and learning-by-doing student projects that focus on real-life companies and technologies. The topics covered in this course include the following: - Characteristics of high-technology industries - Different types and characteristics of high-tech products and innovations, and their marketing implications - Organizational culture and management strategies for high-tech products and innovations - Strategic alliances in developing and marketing high-tech products and innovations - Acquisition and understanding of market information for high-tech products and innovations - Customer adoption and diffusion of high-tech products and innovations -Market introduction strategies for high-tech products and innovations

  • MKT-H455 Honors Digital Marketing Challenges

    Prerequisites:

    MKT 210; 3.2 GPA

    Credits:

    3.00

    Description:

    The foundational course in the digital marketing track this course focuses on the consumer of digital media and five big picture marketing strategy challenges confronting marketers in the new digital (mobile +social) marketing era. Challenge 1: Marketing to a smarter, more engaged, empowered consumer; Challenge 2: Marketing to a networked, collaborative, and more social consumer; Challenge 3: Marketing to a more distracted and fickle consumer; Challenge 4: Marketing to a unique, individual consumer; and Challenge 5: Marketing to prosumers or producer-consumers. The course takes on these big picture challenges thorough a deep engagement with and critical analysis of readings and cases. Given this focus the course demands thorough preparation for class and active engagement in the class discussion. The evaluation is assignment and project based.

  • MKT-466 Mobile Marketing: Reaching the Multi-Screen Consumer

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.

  • MKT-477 eMarketing

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    This course explores how we can use the principles of web marketing as effective marketing tools. The course will have the following learning components: lectures, guest lectures, web site analyses, and student project presentations.

  • MKT-510 Directed Study

    Prerequisites:

    MKT 210; Instructor's consent required

    Credits:

    1.00- 3.00

    Description:

    Independent study allows students to expand their classroom experience by completing research in an area of interest not already covered by Suffolk courses. The student designs a unique project and finds a full-time faculty member with expertise in that topic who agrees to sponsor it and provide feedback as the proposal is refined. A well designed and executed research project broadens and/or deepens learning in a major or minor area of study and may also enhance a student's marketability to potential future employers. Students cannot register for an Independent Study until a full proposal is approved by the faculty sponsor, department chair, and academic dean. Many Independent study proposals require revisions before approval is granted; even with revisions independent study approval is NOT guaranteed. Students are strongly encouraged to submit a proposal in enough time to register for a different course if the proposal is not accepted. For complete instructions, see the SBS Independent/Directed Study Agreement and Proposal form available online.

  • MKT-520 Marketing Internship

    Prerequisites:

    MKT 210; 3.0 GPA

    Credits:

    3.00

    Description:

    This course provides marketing majors or minors (junior status or higher) to apply marketing and business knowledge for problem solving in an organizational workplace setting. Students identify and organize their own internship position and particular project (depending on area of interest) with assistance from department staff, as needed. Projects will vary in scope and content and may include topics such as buyer behavior, customer satisfaction, service quality, e-marketing, and others. Students are expected to be on the job for approximately 8 hours per week during the course of the semester. Prerequisites: Minimum of 3.0 GPA; MKT 210 or MKT H210 (formerly MKT 310) AND JUNIOR STANDING and permission from instructor. 1 term - 3 credits.

  • MKT-H524 Global Marketing Consulting

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    This course offers global consulting experience with international corporate partners. Teams of Suffolk Business students work on strategic consulting projects that feature global marketing challenges (e.g., market entry decisions, consumer research, distribution channel analysis and other marketing strategy issues). At the end of the semester, students will finalize the projects and report to the business clients.

  • MKT-H525 Honors Professional Marketing Consulting

    Prerequisites:

    MKT 319; 3.2 GPA

    Credits:

    3.00

    Description:

    This course provides qualified students with a unique opportunity to work either individually or with other qualified students, on a marketing consulting project for a professional client. Projects could include, but are not limited to the development of strategic marketing plans and marketing research projects. Students will create and deliver a professional report and presentation to the client upon completion of the semester project.

Marketing Honors Courses

Marketing honors courses offer high-achieving students a challenging, yet rewarding, curriculum and class experience. Each semester, honors marketing elective courses are offered in addition to the required courses.
  • MKT-H317 Honors Consumer Behavior

    Prerequisites:

    MKT 210; 3.2 GPA

    Credits:

    3.00

    Description:

    This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result, you will be introduced to advanced concepts, ideas, and project experiences that will place you in a highly desirable position for internships, future career opportunities, and graduate school. In this course we focus on people as consumers of products, services, and experiences. We do so by drawing upon theories of consumption in fields as diverse as psychology, sociology, economics, and anthropology. Students engage in projects that link theory to insights on consumer buying, using and disposing behavior and the application of these insights in marketing programs. In the process they become more critical consumers. The classes are discussion based and active participation from students is expected.

  • MKT-H318 Honors Marketing Tools and Analysis

    Prerequisites:

    MKT 210; STATS 250; 3.2 GPA

    Credits:

    3.00

    Description:

    This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result, you will be introduced to advanced concepts, ideas, and project experiences that will place you in a highly desirable position for internships, future career opportunities, and graduate school. The objective of this course is to provide students with a solid and user-friendly foundation for making better marketing and business decisions. Hands-on training with tools such as Excel and SPSS provides a meaningful learning experience and reinforces concepts learned in other courses in the Business School. Topics include marketing math and statistical analysis for marketing research. After taking Marketing Tools, students are well prepared to integrate analytical skills in business consulting projects used in upper level courses (MKT 319 and MKT 419)

  • MKT-H319 Honors Marketing Research

    Prerequisites:

    MKT 210; STATS 250; MKT 318; 3.2 GPA

    Credits:

    3.00

    Description:

    This honors course extends the learning in other MKT courses, in particular MKT 318. You will learn advanced concepts and ideas pertaining to scientific research methodology in the context of marketing applications. Topics include planning and designing research studies, qualitative inquiry, survey design, principles of measurement, sample design, and statistical data analysis. The course is heavily project based with extensive use of SPSS for statistical data analysis. The objective of this course is to provide students with a solid and user-friendly foundation for making better marketing and business decisions. After taking Marketing Research, students are well prepared to design and carry out research to address business questions regarding problems and opportunities in upper level courses (MKT 419 and MGT 429)

  • MKT-H419 Honors Marketing Policies & Strategies

    Prerequisites:

    MKT 210; MKT 317; MKT 318; MKT 319; 3.2 GPA; Senior standing

    Credits:

    3.00

    Description:

    This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result, you will be introduced to advanced concepts, ideas, and project experiences that will place you in a highly desirable position for internships, future career opportunities, and graduate school. In this capstone course, marketing majors apply lessons learned across the curricula of the Marketing Department and Sawyer School. Students test their level of marketing knowledge by working to solve challenging integrated cases for developing marketing strategy and programs. In particular, students analyze both qualitative and quantitative information, evaluate alternative courses of action, and then make strategic recommendations for resolving the issues in each case.

  • MKT-H432 Honors Marketing in Emerging Markets

    Prerequisites:

    MKT 317; 3.2 GPA

    Credits:

    3.00

    Description:

    This course focuses on cultural consumption trends both at home and abroad. In particular it compares and contrasts the emerging markets of India and China with more established Western markets. The course is organized in two self-contained modules around a theme. The first module focuses at the market level and examines what happens to the culture when East meets West. The second module analyzes the challenges companies face in staying competitive in rapidly evolving economies. Each class in a module advances your understanding of the theme through an engaging and challenging mix of readings, assignments, and case studies. This is an intensive Honors level course and requires students to be self directed and motivated. Every class is important- there is no mid-term or final.

  • MKT-H455 Honors Digital Marketing Challenges

    Prerequisites:

    MKT 210; 3.2 GPA

    Credits:

    3.00

    Description:

    The foundational course in the digital marketing track this course focuses on the consumer of digital media and five big picture marketing strategy challenges confronting marketers in the new digital (mobile +social) marketing era. Challenge 1: Marketing to a smarter, more engaged, empowered consumer; Challenge 2: Marketing to a networked, collaborative, and more social consumer; Challenge 3: Marketing to a more distracted and fickle consumer; Challenge 4: Marketing to a unique, individual consumer; and Challenge 5: Marketing to prosumers or producer-consumers. The course takes on these big picture challenges thorough a deep engagement with and critical analysis of readings and cases. Given this focus the course demands thorough preparation for class and active engagement in the class discussion. The evaluation is assignment and project based.

  • MKT-H524 Global Marketing Consulting

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    This course offers global consulting experience with international corporate partners. Teams of Suffolk Business students work on strategic consulting projects that feature global marketing challenges (e.g., market entry decisions, consumer research, distribution channel analysis and other marketing strategy issues). At the end of the semester, students will finalize the projects and report to the business clients.

  • MKT-H525 Honors Professional Marketing Consulting

    Prerequisites:

    MKT 319; 3.2 GPA

    Credits:

    3.00

    Description:

    This course provides qualified students with a unique opportunity to work either individually or with other qualified students, on a marketing consulting project for a professional client. Projects could include, but are not limited to the development of strategic marketing plans and marketing research projects. Students will create and deliver a professional report and presentation to the client upon completion of the semester project.

Marketing Honors Track

The marketing honors track requires a GPA of 3.2 or higher, and the completion of either option 1 or 2.The marketing honors track has two options.

OPTION 1
Required: H317, H318, H319, & H419
Recommended: Take additional marketing honors electives to enhance the honors experience.

OPTION 2
Required: Take any five marketing honors courses

Marketing Concentrations

Students have the option to choose one of the following marketing concentrations; however, choosing a marketing concentration is not required.

Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements; MKT 317, MKT 318, MKT 319 and MKT 419, as well as follow the instructions below for their area of personal interest.

1. Sports Marketing (Complete all three)

  • MKT-426 Sports Marketing

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.

  • MKT-428 The Business of Sports and the Media

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    The Business of Sport focuses on the multibillion-dollar global sport industry and the challenges facing today's sport business leaders. Because the business of sport is interdisciplinary in nature, insights from a variety of stakeholders in the sport industry, along with perspectives from the major business disciplines including marketing, management, finance, information technology, and ethics are integrated throughout the course. This course provides an in-depth analysis of issues specific to the business of sport. The course is designed for future sport business leaders as well as those interested in the inner-workings of the industry. Students will apply knowledge and skills learned in core business courses to the unique issues found in the sport industry.

  • MKT-430 Sports Marketing Consulting

    Prerequisites:

    Take MKT-210 or MKT-H210 and MKT-318 OR MKT-H318 or MKT-319 or MKT-H319.

    Credits:

    3.00

    Description:

    This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership, governance, management, development, entertainment and control to educational materials and other retail products, all of which benefit from relationship marketing principles. Because many sport organizations have adopted a relationship-marketing approach, they are necessarily network-based, operating in a system formed by numerous stakeholders. Their goals may be economic, social or environmental with the foundation of the system being the sport itself, with various bodies involved in the development of the sport. Through a consulting project with a sport organization, students will develop an understanding of the dynamics of the relationships between the different stakeholders who make up the network of the sport industry. Specifically, students will learn how sport organizations carry out their strategic actions within a network of stakeholders.

2.  Marketing Innovation and New Media (Choose three)

  • MKT-440 New Product Development

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    The object of this course is to familiarize students with the new product techniques that are commonly used in the consumer product and service industries. The focus will be on the marketing function's input to the new product process during the pre-launch and launch stages. The course will cover a wide range of issued such as marketing definition, concept generation and evaluation, product design, product positioning, test marketing, and product launch and tracking. The course will be based on lectures, case discussions, and project assignments. The lectures will provide an overview and cover issues included in the assigned readings. It is essential that you are familiar with the readings before every class. The case discussion (student participation is vital here) will provide an application setting to test the concepts learned in the lectures. The project assignments are designed to give you hands-on-experience with new product development tools and techniques.

  • MKT-444 Managing Social Media

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Social media has altered the landscape of business, communications, marketing, and society as a whole. While some social media like Wikipedia and Facebook have become part of the fabric of many consumers' lives, new media like Snapchat and Tumblr are emerging. This constantly evolving landscape offers businesses innovative ways for generating awareness, demand and revenue. In this course students will take away a social media vocabulary, a set of social media skills and tools, and analytical frameworks for analyzing effective social media business practices. Naturally, student projects, assignments, and other activities will use social media tools.

  • MKT-446 High Tech Marketing

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Marketing of high-tech technology products and innovations occur in turbulent environments, and requires rapid decision making with incomplete information and risky prospect. The fast pace of change defines the momentum of evolution in the high-technology markets. Marketing in such an environment commands knowledge about the idiosyncratic features of high-tech products, innovations, and the industries. Marketing success in high-tech industries also calls for capabilities and skills of analyzing decision problems and designing solutions. To achieve these objectives, this course is built on extensive analysis of Harvard Business School cases, class discussions of intriguing phenomena in high-tech industries, and learning-by-doing student projects that focus on real-life companies and technologies. The topics covered in this course include the following: - Characteristics of high-technology industries - Different types and characteristics of high-tech products and innovations, and their marketing implications - Organizational culture and management strategies for high-tech products and innovations - Strategic alliances in developing and marketing high-tech products and innovations - Acquisition and understanding of market information for high-tech products and innovations - Customer adoption and diffusion of high-tech products and innovations -Market introduction strategies for high-tech products and innovations

  • MKT-H455 Honors Digital Marketing Challenges

    Prerequisites:

    MKT 210; 3.2 GPA

    Credits:

    3.00

    Description:

    The foundational course in the digital marketing track this course focuses on the consumer of digital media and five big picture marketing strategy challenges confronting marketers in the new digital (mobile +social) marketing era. Challenge 1: Marketing to a smarter, more engaged, empowered consumer; Challenge 2: Marketing to a networked, collaborative, and more social consumer; Challenge 3: Marketing to a more distracted and fickle consumer; Challenge 4: Marketing to a unique, individual consumer; and Challenge 5: Marketing to prosumers or producer-consumers. The course takes on these big picture challenges thorough a deep engagement with and critical analysis of readings and cases. Given this focus the course demands thorough preparation for class and active engagement in the class discussion. The evaluation is assignment and project based.

  • MKT-466 Mobile Marketing: Reaching the Multi-Screen Consumer

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.

  • MKT-477 eMarketing

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    This course explores how we can use the principles of web marketing as effective marketing tools. The course will have the following learning components: lectures, guest lectures, web site analyses, and student project presentations.

3.  Brand Marketing (Choose three)

  • MKT-315 Integrated Marketing Communication

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC, the factors and processes necessary for creating, sending, and receiving successful brand messages. Furthermore, the social, ethical and legal issues as well as measurement and evaluation of marketing communication will be examined.

  • MKT-423 Retail Strategy

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Retail Strategy provides students with an introduction to the field of retailing. The course focuses on the retail environment, structure and strategy, the development and implementation of the retailing mix, and financial and managerial considerations. Topics include information systems for retailing, the internationalization of retailing and the growth of non-store retailing activities.

  • MKT-442 Brand Marketing

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Brand marketing has become an increasingly important function in organizations. The purpose of this course is to provide a thorough understanding of brand marketing principles and practices. The role of brands and branding will be examined both from a managerial and a consumer perspective. More specifically the course will present current frameworks that guide marketing managers in how to build strong brands in the marketplace. In order to build brands successfully, it is of key importance to have a profound understanding of the roles brands play in consumer culture. The course will examine how consumers make use of brands and develop brand meaning through everyday consumption practices.

  • MKT-444 Managing Social Media

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Social media has altered the landscape of business, communications, marketing, and society as a whole. While some social media like Wikipedia and Facebook have become part of the fabric of many consumers' lives, new media like Snapchat and Tumblr are emerging. This constantly evolving landscape offers businesses innovative ways for generating awareness, demand and revenue. In this course students will take away a social media vocabulary, a set of social media skills and tools, and analytical frameworks for analyzing effective social media business practices. Naturally, student projects, assignments, and other activities will use social media tools.

  • MKT-466 Mobile Marketing: Reaching the Multi-Screen Consumer

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.

4. Global Marketing (Choose three)

  • MKT-421 Global Marketing

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    Topics examined in this course include the variations in economic, social-cultural, legal-political, and business environments among different nations and how these variations affect the marketing practices across national boundaries. The goal is to provide students with the necessary skills to compete successfully in national and international markets. Particular attention is given to the formulation of marketing plans and programs and policies to integrate and coordinate such activities on a global basis.

  • MKT-H432 Honors Marketing in Emerging Markets

    Prerequisites:

    MKT 317; 3.2 GPA

    Credits:

    3.00

    Description:

    This course focuses on cultural consumption trends both at home and abroad. In particular it compares and contrasts the emerging markets of India and China with more established Western markets. The course is organized in two self-contained modules around a theme. The first module focuses at the market level and examines what happens to the culture when East meets West. The second module analyzes the challenges companies face in staying competitive in rapidly evolving economies. Each class in a module advances your understanding of the theme through an engaging and challenging mix of readings, assignments, and case studies. This is an intensive Honors level course and requires students to be self directed and motivated. Every class is important- there is no mid-term or final.

  • MKT-434 Services Marketing in the Global Environment

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    The course focuses on the unique challenges of managing services and delivering quality service to customers. The attrition, retention, and building of strong customer relationships through quality service (and services) are at the heart of the course content. The course is equally applicable to an organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunications, sporting industry, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.).

  • MKT-H525 Honors Professional Marketing Consulting

    Prerequisites:

    MKT 319; 3.2 GPA

    Credits:

    3.00

    Description:

    This course provides qualified students with a unique opportunity to work either individually or with other qualified students, on a marketing consulting project for a professional client. Projects could include, but are not limited to the development of strategic marketing plans and marketing research projects. Students will create and deliver a professional report and presentation to the client upon completion of the semester project.

5. Marketing Consulting (Complete all three)

This is an honors concentration. Completion requires a GPA of 3.2 or higher.

  • MKT-430 Sports Marketing Consulting

    Prerequisites:

    Take MKT-210 or MKT-H210 and MKT-318 OR MKT-H318 or MKT-319 or MKT-H319.

    Credits:

    3.00

    Description:

    This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership, governance, management, development, entertainment and control to educational materials and other retail products, all of which benefit from relationship marketing principles. Because many sport organizations have adopted a relationship-marketing approach, they are necessarily network-based, operating in a system formed by numerous stakeholders. Their goals may be economic, social or environmental with the foundation of the system being the sport itself, with various bodies involved in the development of the sport. Through a consulting project with a sport organization, students will develop an understanding of the dynamics of the relationships between the different stakeholders who make up the network of the sport industry. Specifically, students will learn how sport organizations carry out their strategic actions within a network of stakeholders.

  • MKT-524 Global Marketing Consulting

    Prerequisites:

    MKT 210

    Credits:

    3.00

    Description:

    This course offers global consulting experience with international corporate partners. Teams of Suffolk Business students work on strategic consulting projects that feature global marketing challenges (e.g., market entry decisions, consumer research, distribution channel analysis and other marketing strategy issues). At the end of the semester, students will finalize the projects and report to the business clients.

  • MKT-H525 Honors Professional Marketing Consulting

    Prerequisites:

    MKT 319; 3.2 GPA

    Credits:

    3.00

    Description:

    This course provides qualified students with a unique opportunity to work either individually or with other qualified students, on a marketing consulting project for a professional client. Projects could include, but are not limited to the development of strategic marketing plans and marketing research projects. Students will create and deliver a professional report and presentation to the client upon completion of the semester project.

Again, choosing a concentration is not required to be a marketing major.  It is an option for students who would like to specialize in a particular area.

BSBA Degree Requirements

The completion of the Bachelor of Science in Business Administration (BSBA) degree includes:

  • A minimum of 124 semester hours of coursework and satisfaction of all degree requirements;
  • 2.0 overall cumulative average;
  • 2.0 average in major and minor fields of study; 
  • A minimum of 30 semester hours of business coursework must be completed at Suffolk University; and,
  • An overall minimum of 45 semester hours of coursework must be completed at Suffolk University to be eligible to be considered for degree.

BSBA students must complete a minimum of 124 credits, AND all mandatory courses and requirements. Course descriptions may be updated periodically to reflect changes since the last published catalog.

Full-time students normally complete their degree requirements in four years. A student may shorten the time required by attending summer sessions. Part-time students normally take five to seven years to complete the requirements, depending on the course load carried.

Students are responsible for knowing and complying with specific degree requirements. Any exception to the Program of Study requires written approval from the Undergraduate Academic Advising Center.

Recommended Four-Year Course Sequence

Below is an overview of the courses students must complete and the year they are expected to do so. Students should meet with their advisors to review their program of study.

The Business School’s curriculum is designed to enable students to acquire knowledge and skills cumulatively, building from introductory material to more specialized or advanced study in areas of major concentration. Prerequisites have been established for courses that require preparation in order for students to benefit fully from the learning experience.

Students are responsible for taking courses in the prescribed sequence. This means:

  • All prerequisites must be satisfied
  • Students must have satisfactorily completed 54 credits in order to register for upper division courses in the Business School (Business School undergraduate courses numbered 300 or higher, unless otherwise stated).
  • Students must have completed all freshman and sophomore required courses prior to registering in junior-level courses. In particular, students are expected to have completed required writing and quantitative courses before the junior year. 

Required Courses to be completed in the first year

  • SBS-100 careerSTART

    Prerequisites:

    Less than 24 credits earned.

    Credits:

    1.00

    Description:

    SBS 100 engages students in a series of activities, discussions, and programs on campus to explore their interests and strengths and learn how courses and co-curricular experiences together help them achieve their goals. Students also develop innovation, team, and presentation skills, get involved on campus, and learn about campus resources and services that aid in a successful college experience. This is the first in a four-year sequence of career courses.

  • WRI-101 First Year Writing I

    Credits:

    4.00

    Description:

    Study and practice of the writing process and revision in terms of expository writing modes for an academic audience.

  • WRI-102 First Year Writing II

    Prerequisites:

    WRI 101.

    Credits:

    4.00

    Description:

    Study and practice of argumentative and research writing through further work with writing process and revision and the critical reading of a variety of texts.

  • ENT-101 Business Foundations

    Credits:

    3.00

    Description:

    This course introduces students to foundational concepts in business, including functional areas, the life cycle, competition, stakeholders and ethical considerations. Students develop critical thinking by learning and using a problem solving process through a business situation analysis model to analyze various situations that confront managers and founders of small, medium, and large organizations. Students will also develop tools for analysis, allowing them to critically view business in a new and thoughtful way. The class culminates with student- teams presenting a detailed analysis and recommendations to a panel of executives and persuading them that the recommended strategy is not only feasible, but also practical for the stakeholders involved.

    Term:

    Offered Both Fall and Spring

  • STATS-250 Applied Statistics

    Prerequisites:

    MATH 128 or higher

    Credits:

    4.00

    Description:

    Application of statistical analysis to real-world business and economic problems. Topics include data presentation, descriptive statistics including measures of location and dispersion, introduction to probability, discrete and continuous random variables, probability distributions including binomial and normal distributions, sampling and sampling distributions, statistical inference including estimation and hypothesis testing, simple and multiple regression analysis. The use of computers is emphasized throughout the course. Normally offered each semester.

    Type:

    Quantitative Reasoning

  • BLE-215 Business Ethics and Law

    Credits:

    3.00

    Description:

    Business ethics is applied ethics. This course deals with the roles and responsibilities of business in a global society; teaches models of ethical decision-making that incorporate multiple points of view, including diverse cultural worldviews and legal perspectives; and addresses those factors that contribute to and constrain ethical behavior in and by organizations. Students will then apply these concepts to current business problems, such as anti-trust, accounting fraud, deceptive advertising, and environmental dumping.

    Term:

    Offered Both Fall and Spring

Creativity and Innovation Requirement

When searching for classes, select course type "CI". Choose from the options provided.

Globalization Requirement

Choose one of the following options [Global Business  majors take SIB 101]:

  • SIB-101 Globalization

    Credits:

    3.00

    Description:

    This course introduces the nature and processes of globalization which define today's international business environment. The course employs a multidisciplinary perspective to explore the growing interdependence of nations in their trade, investment, technology flows, and business operations. Topic include business, geographic, economic, social, cultural, political, and other issues related to globalization. The course is experiential in its approach. Students will undertake a team research project exploring globalization issues with reference to a particular country, region or industry.

    Term:

    Offered Both Fall and Spring

  • HST-149 Empires & Globalization in World History I

    Credits:

    4.00

    Description:

    This is the first of the two-course series of Empires and Globalization in World History. Course discusses the origins and development of globalization and capitalism from the perspective of economic history. Major issues include the formation of the medieval trade system, the development of finance and capitalism in the early modern ages, and economic changes prior to the Industrial Revolution. The specific topics may change every year due to new academic developments and publications. Cultural Diversity B

    Term:

    Offered Fall Term

    Type:

    Humanities & History,Cultural Diversity Opt B,Humanities Literature Requirement

  • HST-150 Empires & Globalization in World History II

    Credits:

    4.00

    Description:

    This is the second of the two-course series of Empires and Globalization in World History. Course discusses the origins and development of globalization and capitalism from the perspective of economic history. Major issues include state-making, wars, and the rivalry among early modern empires, economic development, the Industrial Revolution and the formation of the global trade system. The specific topics may change every year due to new academic developments and publications. Cultural Diversity B

    Term:

    Offered Spring Term

    Type:

    Humanities & History,Cultural Diversity Opt B,Humanities Literature Requirement

Math Requirement

Incoming students to the University (who have not transferred in the math requirement) take the University math assessment for placement in an appropriate math course. Students may be placed in prerequisite math courses based upon their assessment results in order to prepare for their Math requirement. In general, students will choose one the following options:

  • MATH-128 Math for the Modern World

    Prerequisites:

    MATH-000 or appropriate Math Placement Exam score.

    Credits:

    4.00

    Description:

    From the ISBN on a book, to buying a car, from the size of small chips in a cell phone, to the size of the national debt, or just reading a graph in the daily newspaper, mathematics plays an important and vital role in countless areas of life and your future career and courses included. Mathematics is both an art and a tool created by humans. The common bond is a way of thinking and a way of reasoning to describe and solve problems of many types. This course uses the context of modern real life problems to introduce math needed for literacy and problem solving in contemporary life and work. It uses a minimal amount of algebra and focuses on math models, concepts and basic math manipulations. It encourages students to move from anxiety about math, to using formulas well, to thinking critically in the math context to use math to solve problems and pose new problems. Topics include scientific notation, basic financial math, linear, exponential and polynomial models and an introduction to probability. (Formerly Math 132)

  • MATH-130 Topics in Finite Mathematics

    Prerequisites:

    MATH 104, MATH 108, MATH121 or appropriate math placement score.

    Credits:

    4.00

    Description:

    Linear Modeling (for example, using linear functions to model supply/demand situations), graphing, linear programming, financial functions (compound interest, annuities, and amortization of loans) sets, Venn diagrams, counting and combinatorics, discrete probability, conditional probability, Bernoulli experiments, Bayes theorem. Several sections offered each semester. *This course cannot be applied toward a departmental concentration in Mathematics by Sawyer Business School students.

  • MATH-134 Calculus for Management & Social Sciences

    Prerequisites:

    MATH 104, MATH 121 or appropriate math placement score.

    Credits:

    4.00

    Description:

    A one-semester introduction to differential and integral calculus. Theory is presented informally and topics and techniques are limited to polynomials, rational functions, logarithmic and exponential functions. Topics include a review of precalculus, linear regression, limits and continuity, derivatives, differentiation rules, implicit differentiation, related rates, applications of derivatives to graphing, minima/maxima, applications of the derivative, marginal analysis, differential equations of growth and decay, anti-derivatives, the definite integral, the Fundamental Theorem of Calculus, area measurements. This course cannot be used to satisfy core or complementary requirements by students majoring in chemistry, computer science, engineering, mathematics, or physics. Several sections offered each semester. *This course cannot be applied toward a departmental concentration in Mathematics by Sawyer Business School students.

  • MATH-165 Calculus I

    Prerequisites:

    Math Placement score or MATH 121 with a grade of C or better

    Credits:

    4.00

    Description:

    Functions, limits and continuity; instantaneous rate of change, tangent slopes, and the definition of the derivative of a function; power, product, and quotient rules, trig derivatives, chain rule, implicit differentiation; higher order derivatives; applications(curve sketching, limits at infinity, optimization, differentials); other transcendental functions (inverse trig functions, exponential and log functions, hyperbolic trig functions); anti-derivatives; indefinite integrals; applications (net change). 4 lecture hours plus 1 recitation session each week. Normally offered each semester.

Required courses to be completed by the end of the sophomore year

  • SBS-200 careerEXPLORE

    Prerequisites:

    SBS 100. Prerequisite will be waived with 30 or more transfer credits from another institution.

    Credits:

    1.00

    Description:

    SBS 200 fosters active exploration of career interests, jobs and fields. Students build introductory career management, information seeking, and self-presentation skills. Students refine oral and written communication through class presentations, networking, research, and writing a resume and cover letter. This is the second in a four-year sequence of career courses.

  • SBS-220 Business Writing

    Prerequisites:

    ENT 101 (formerly SBS 101); WRI 102

    Credits:

    3.00

    Description:

    The world is constantly changing and businesses as well as individual employees must adapt. In order to effectively leverage future communication technologies and media, you must be a critical reader and have strong foundational writing and editing skills. In this course, current business news will be read for its content and to understand the interplay of language and purpose. You will learn to write effectively for business by focusing on your audience, purpose, tone, and the design of various business documents and by revising and refining your writing.

  • EC-102 Global Macroeconomics

    Prerequisites:

    Non-CAS majors need to have completed at least 16 credits

    Credits:

    4.00

    Description:

    This course examines the workings of the national and the global economy. It will describe the determination of Gross Domestic Product, the problems of unemployment, inflation, and the determination of economic growth. It will also describe and analyze the determination of the country's exchange rate, the balance of payments, and international borrowing and lending. A particular focus will be on understanding economic fluctuations (booms, busts, and recessions) in the domestic economy and its effects on other economies. It will analyze the role of the government and the effects of government spending and taxation on the economy. Furthermore, it will describe and analyze the determination of the quantity of money and interest rates in the economy and the role of the country's central bank. It examines the basis and pattern of international trade and the effects of a country's trade policy on the economy.

    Type:

    Social Science,BSJ SOCIAL SCIENCE

  • ACCT-201 Acct for Decision Making I

    Prerequisites:

    WRI 102 or SBS 220; MATH 128 or higher

    Credits:

    3.00

    Description:

    Designed to provide a user of accounting information with the skills to appraise and manage a business. Students are introduced to the accounting cycle, the financial statements, and the theory underlying accounting as information. Coverage addresses current accounting topics, including relevant ethical and international issues found in the financial press.

  • ACCT-202 Acct for Decision Making II

    Prerequisites:

    ACCT-201

    Credits:

    3.00

    Description:

    Enables students to apply the concepts and skills from the preceding course. They learn how to analyze the financial condition and performance of a firm, and how to use accounting information in business planning, decision-making, and control. Relevant current ethical and competitive issues found in the financial press are discussed in the course.

  • ISOM-201 Data and Decisions Analysis

    Prerequisites:

    MATH 128 or higher; STATS 240 or STATS 250

    Credits:

    3.00

    Description:

    This course is designed to introduce undergraduate business students to fundamental quantitative methods of using data to make informed management decisions. Topics covered include: decision modeling, decision analysis, regression, forecasting, optimization, and simulation, as it applies to the study and analysis of business problems for decision support in finance, marketing, service, and manufacturing operations. Practical business cases and examples drawn from finance, marketing, operations management, and other management areas are used to provide students with a perspective on how management science is used in practice. The implementation of management science tools has been facilitated by the intensive use of Excel spreadsheet models.

    Term:

    Offered Both Fall and Spring

  • MGT-217 Organizational Behavior

    Prerequisites:

    ENT 101 (formerly SBS 101); WRI 102 (formerly ENG 102) or WRI 103 (formerly ENG 103) or SBS 220

    Credits:

    3.00

    Description:

    This course explores the application of sociological, psychological and anthropological concepts in domestic and international business settings. Attention is given to the study of human behavior in organizational settings, the organization itself, human interaction, and small group process.

    Term:

    Offered Both Fall and Spring

  • MKT-210 Principles of Marketing

    Prerequisites:

    WRI 101 or WRI 103

    Credits:

    3.00

    Description:

    As part of the core curriculum for the BSBA, this course provides a comprehensive, innovative, managerial, and practical introduction to marketing. Students will learn and apply basic concepts and practices of modern marketing as used in a wide variety of settings. Technological advances, rapid globalization, economic shifts and cultural and environmental developments are causing profound changes in the marketplace. As the marketplace changes, so must the marketers who serve it. These new developments signify a brand new world of opportunities for forward thinking marketers. In response to these new developments, the focus of this course is on four major themes that go to the heart of modern marketing theory and practice: 1. Building and managing profitable customer relationships; 2. Building and managing strong brands; 3. Harnessing new marketing technologies in this digital age; and 4. Marketing in a socially responsible way around the globe.

  • MKT-220 Business Research Methods

    Prerequisites:

    STATS 240 or STATS 250

    Credits:

    3.00

    Description:

    Business Research Methods is a general introduction to both quantitative and qualitative business research methods. Topics covered include the purpose of research, defining research and research problems, defining an hypothesis, problem solving and knowledge discovery, methods of quantitative and qualitative research, conducting literature reviews, designing appropriate methodologies, evaluating outcomes, analysis and communicating the results. Students will use Excel and SPSS to support research analysis, implementing what was learned in statistics and going beyond as they learn new data analysis techniques. Students will discuss and present research ideas and processes orally both informally and formally.

Social, Cultural and Global Perspectives

New courses that meet this learning goal may be announced by the Undergraduate Programs Office after they are approved. Students who entered Suffolk prior to Fall 2010: requirement was 4 credits. Students who entered prior to Fall 2010 may need to add a 1 credit course to their Programs of Study if they chose the 3 credit course option.

Choose:
  • P.AD-201 Social Change

    Credits:

    3.00

    Description:

    This course will examine social change in the U.S. and abroad. The course will also examine the role of business, nonprofits, and the public sector in addressing social problems. Topics studied may include the Industrial Revolution, the civil rights movement, the women's movement, environmentalism, and the gay and lesbian movement.

    Type:

    BSBA SOCIAL CHANGE,Diverse Perspectives

 Or ask an advisor for a list of newly approved options.

Required courses to be completed by the end of the junior year

  • SBS-300 careerBUILD

    Credits:

    1.00

    Description:

    SBS 300 deepens students' career information and skills with a focus on professionalism. Students refine career documents based on personal branding with a focus on articulating the experiences, learning, and skills gained in previous internships, volunteer and work experiences, courses, and club or performance roles. Students use technology, personal networks and professional organizations to develop job search skills. This is the third in a four-year sequence of career courses.

  • EC-101 Applied Microeconomics

    Prerequisites:

    Non CAS majors need to have completed at least 16 credits.

    Credits:

    4.00

    Description:

    This course introduces students to foundational principles of microeconomic theory, with an emphasis on applications of concepts to management decision-making in specific industry and market settings. It describes and analyzes the interaction of supply and demand and the behavior of the prices of goods, services. It explains the determinations of costs, output, strategic pricing, and governance by firms under conditions of perfect and imperfect competition in a global economy. In addition, it describes the supply demand for factors of production and the impact of taxes and government regulation and intervention on firms and consumers.

    Type:

    Social Science,BSJ SOCIAL SCIENCE

  • BLE-214 Principles of Business Law

    Credits:

    3.00

    Description:

    An introduction to the field of business law including an overview of the organization and operation of the American legal system, including the court system and legal procedure, together with brief coverage of selected business law topics such as contracts, torts, criminal law,and agency principles. Particular attention is given to the ways in which business law manifests important social and ethical precepts.

    Term:

    Offered Both Fall and Spring

  • FIN-200 Business Finance

    Prerequisites:

    MATH 128 or higher; ACCT 201; STATS 240 or STATS 250 (can take concurrently with FIN 200); Sophomore standing

    Credits:

    3.00

    Description:

    This course is a study of the functions of business finance and focuses on basic financial principles such as time value of money, risk and return tradeoffs, and asset valuation. Formally FIN 310.

    Term:

    Offered Both Fall and Spring

  • ISOM-310 Management Information Systems

    Prerequisites:

    WRI 102 or SBS 220; and at least 45 completed credits

    Credits:

    3.00

    Description:

    This course examines the rise of information-enabled enterprises and the role of information technologies/information systems (IT/IS) and e-commerce as key enablers of businesses and social changes globally. The effective application of IT/IS to support strategic planning, managerial control, operations and business process integration in the digital economy is covered. The course also examines the IT/IS related issues of ethics, privacy, piracy and security in the information society.

    Term:

    Offered Both Fall and Spring

  • ISOM-319 Operations Management

    Prerequisites:

    ENT 101 (formerly SBS 101); ISOM 201; Junior standing

    Credits:

    3.00

    Description:

    In this course, students are introduced to the operating component of a service/manufacturing organization where inputs such as raw material, labor, or other resources are transformed into finished services and/or goods. The following OM areas: strategic and tactical issues, product planning and process design, technology management, quality management, capacity, location, and layout planning, inventory management, forecasting and work force management issues are addressed through class discussions, readings and cases. Quantitative models, analytical tools and case studies are used to analyze problems that the business manager would face in both a local and global setting.

    Term:

    Offered Both Fall and Spring

Local Engagement Experience

Review the list of options with your advisor.

Required courses to be completed during or by the end of senior year

  • SIB-429 Strategic Management

    Prerequisites:

    MKT 210; ISOM 319; MGT 217 (formerly MGT 317); FIN 200 (formerly FIN 310); Senior standing

    Credits:

    3.00

    Description:

    This course covers and integrates administrative processes and decision making under uncertainty in business areas of marketing, accounting, management, finance, personnel, and production. It also focuses on strategic and policy issues from the viewpoint of senior management in both domestic and international corporations. Case discussions help develop the conceptual framework for analysis and implementation of strategy and policy decisions.

    Term:

    Offered Both Fall and Spring

  • SBS-400 careerLAUNCH

    Prerequisites:

    90 credit hours required.

    Credits:

    1.00

    Description:

    SBS 400 is the culminating career and professional experience for seniors. It focuses on career entry and transition, networking for career and job success, impression management, and related life-long learning skills. Students articulate and reflect on academic, work, and co-curricular experiences from the perspective of professionals entering or advancing their careers. This is the final course in a four-year sequence of career courses.

Science, Technology and Engineering Requirement

When searching for classes, select course type "STE". Choose from the options provided.

Global Engagement Experience               

Review the list of options with your advisor.

Free Electives

BSBA students must complete a total of 124 credits to graduate. In addition to completing all degree program and major requirements, students have free elective credits that they may use to complete a minor, explore topics of interest by taking courses in the College of Arts & Sciences or the Business School, take honors challenge courses, or use toward a second major. Many transfer students bring in credits that are applied as free electives when there is no program equivalent. The number of free elective credits to be completed varies by major, number of transfer credits, and other factors. Students should refer to their program evaluation for credit counts, and discuss free elective options with their advisors.