Zhen Zhu, PhD
Associate Professor of Marketing

Phone: 617-305-1712
Fax: 617-973-5382
Email: zzhu@suffolk.edu
Office: Sawyer Building, Rm. 838


Areas of Expertise

New product development

  • Technology and product strategy
  • Services marketing
  • Psychometrics in Marketing
  • Asian Markets


PhD, University of Illinois
MBA, BS, Fudan University, China


English and Chinese

Intellectual Contributions

Zhen Zhu's Intellectual Contributions (pdf)