Master of Science in Marketing

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Master of Science in Marketing

The only graduate marketing program offered in the heart of downtown Boston, Suffolk's Master of Science in Marketing (MSM) builds your skills while connecting you with resume-boosting internships and career opportunities across the city.

Suffolk’s STEM-designated MSM provides you with the expertise to make strategic decisions in a rapidly changing marketplace. Learn how to sustain meaningful and valuable customer relationships, develop new markets, build distinguished brands, and create successful public and private enterprises—giving you a competitive edge in any sector.

While earning your Master's in Marketing at Suffolk, you'll:

Learn from professors who are both industry leaders and accomplished scholars
Study from a dynamic curriculum centered on key topics, including market research and analytics, product management, and strategic sales management
Examine how artificial intelligence is changing customer behavior, and graduate equipped with the competencies needed to leverage AI in marketing
Collect valuable consumer insights using our X-Lab, the first-of-its-kind human behavior facility in Massachusetts to be integrated into a business school curriculum
Benefit by working on real-world consulting projects for leading companies seeking solutions to their strategic marketing challenges
Have access to an extensive professional network of alumni and local industry leaders during, and after, your time at Suffolk

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Busy Schedules, Flexible Options

⏹

Full-Time

⬓

Part-Time

☑

30* Credits

In as few as 9 months (full-time) or 16 months (part-time), you’ll gain the fundamental knowledge to ignite your career growth. Suffolk’s MSM offers flexible options—including evening, accelerated weekend, online, and in-person classes—to make it easier to complete your master's degree while working. You can even complete up to 50% of your courses online.

A Worthwhile Investment

96%

employed or continuing education within 12 months of graduation*

100%

of full-time employment is relevant to their career goals*

$158k

median salary†

Our graduates see a strong, reliable return on their advance degrees.

*Reported by full-time Suffolk MSM graduates, 2023 cohort based on a 94% knowledge base. | †Source: According to the U.S. Bureau of Labor Statistics, the median annual wage for Marketing Managers in the U.S. was $158,280 as of May 2022. While salaries vary based on experience, location, and industry, Suffolk's MS in Marketing equips graduates with the strategic and analytical skills to advance toward these high-level roles.

Alumni Perspectives

Graduate Resources

Two graduate students in discussion with a professor

Advising & Services

As a graduate student in the Sawyer Business School, you have a wealth of resources, tools, and opportunities available to you. From academic advising and financial aid counseling to international student resources and emergency hardship support, we offer a wide range of services to help you get the most out of your education.

More Graduate Student Services

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Internships & Careers

If you learn best by doing, you’ll thrive in our hands-on program and in this ever-changing field. Our dedicated team at the Center for Career Equity, Development & Success will help you explore career options while providing professional development workshops, job connections, and lifelong access to all of the Center’s tools and resources.
Career Communities
SBS Graduate Outcomes Data

Success after Suffolk

Here’s a sampling of our recent graduates’ current job titles and employers.

Performance Media Analyst
Havas Media Group

Director of Marketing & Talent Acquisition
The Bulfinch Group

Museum Marketing Project Lead
Broad Institute of MIT and Harvard

Marketing Director
Boston Neurobehavioral Associates

VP of Marketing
NationBuilder

Marketing Manager
TJX Companies, Inc.

Senior Global Product Analyst
Timberland, a VF Company

Brand Marketing, Partnerships & Influencers
Nuuly

Senior Manager, Strategic Partnerships
PUMA

Director, Culture Strategy & Marketing
The Boston Globe

Media Associate
MERGE

Learn more about our Career Community

Master's in Marketing Curriculum

Our innovative, STEM-designated MSM combines foundational marketing principles with emerging industry trends. With courses focused on marketing analytics, machine learning and artificial intelligence, and customer experience design—as well as practical hands-on learning through client consulting projects—you’ll be prepared to pursue roles in customer insights, digital marketing, and strategic marketing management. In addition, the program's experiential requirement via a practicum or internship and optional travel seminars give you opportunities to acquire additional experience and qualifications in real-world settings.
View the MSM Curriculum

MSM Concentrations

Develop your analytical skills further and gain the professional expertise that top firms demand by choosing one of the four concentrations within the Suffolk Master of Science in Marketing program. Each of these help you gain the skills and knowledge to distinguish you from the pack with a future-focused skill set.

Marketing intelligence has become a crucial tool for organizations to make accurate and confident decisions in their marketing strategies. In this concentration, students will focus on establishing this competency by deepening their knowledge and application in key topics such as research design, qualitative and quantitative data analysis, insights visualizations, and data-driven marketing strategies.

Digital strategies are ubiquitous to any organization's marketing efforts. In this concentration, students will focus on establishing this competency by deepening their knowledge and application in key topics such as digital marketing analytics, content marketing, social media management, and website design.

As more organizations adopt a customer-centric mindset, hiring talent that prioritizes the customer experience (CX) has become a common practice. In this concentration, students will focus on establishing and improving this competency by deepening their knowledge and application in key topics such as customer centricity, design thinking, user experience (UX), experimental designs, and neuromarketing.

Artificial Intelligence (AI) is an increasingly important component of market offerings and marketing best practices. In this concentration, you will learn how to better understand AI, its strategic use in marketing, and its impact on marketing practice. Students will also develop skills with AI-powered applications and use them to complete projects and inform marketing decisions.

4+1 Program

Our 4+1 programs are just as flexible, practice-oriented, and network-driven as our undergraduate programs, but you earn your advanced degree at an accelerated rate. If you’re a senior working towards an undergraduate business degree or a recent graduate, you may qualify to earn your Master of Science in Marketing (MSM) in as few as 9 months, or your MSM/MBA, or MSM/MSBA in as few as 16 months. Learn more about our 4+1 programs.

Experiential Learning

Immersive Learning

Suffolk's Sargent Hall at 120 Tremont street puts your business school experience at the heart of the city.

IMMERSE, our empowering approach to immersive learning, equips you to make a real impact through travel seminars, consulting projects, strategic partnerships, and more.

X-Lab

A student stands in front of a display in the Sawyer Business School's X-Lab

Suffolk is at the forefront of consumer behavior research. Our innovative X-lab leverages neuromarketing insights to improve user experience.

Suffolk in the Hub

A student stands in front of a classroom whiteboard with a marker in hand, turning to look at her peers.

From social media to PR, Suffolk in the Hub, our student-run marketing agency, helps real-world clients with all their content needs.

Application Deadlines

Fall Semester: June 15 (International Applicants), August 15 (Domestic Applicants), then rolling; Submit your completed application by July 1 for Sawyer Business School Fellowship Employment consideration
Spring Semester: December 1 (International Applicants), January 4 (Domestic Applicants), then rolling; Submit your completed application by November 1 for Sawyer Business School Fellowship Employment consideration

Learn more about the advantages of priority applications.

Application Materials

Completed application
$50 Application Fee (waived for students who visit campus or attend an event virtually)
Resume
Unofficial transcripts of all post-secondary work. Admitted students enrolling in the program will need to have official transcripts, including proof of degree conferral, on file prior to their first class
Goal Statement (essay)
Reference/Recommendation (learn more)
Official TOEFL, IELTS, Duolingo or PTE-Academic Scores (international students only)

Note: Students must have passed a university-level statistics course in the past 5 years (B or better), have equivalent industry experience, or have an undergraduate degree in natural science (biology, chemistry, physics), engineering, math, business, computer and information sciences, finance, marketing, or social and behavioral sciences (psychology, economics, sociology and political science). Applicants not meeting this criteria may submit GMAT or GRE scores for consideration.

MSM

View current tuition and fees for this program

Financial Aid for Graduate Study

Suffolk University is pleased to offer both merit- and need-based financial aid to graduate students—these awards can be up to $20,000 per academic year. Merit-based aid is awarded based on the applicant's academic credentials presented on the admission application. No separate application is required for merit consideration.

Marketing Information Request

Stories from the MSM Community

Sawyer Business School Opens First-of-its-kind Marketing Lab

New facility gives students cutting-edge tools to understand customer behavior

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Former flight attendant pursues her Master of Science in Marketing with a focus on customer experience

Insurance Companies Have a Challenge and Its Name is Gen Z

Sawyer Business School students help Liberty Mutual better understand the Zoomer market

Giving Sports Fans an Earful

In his new podcast 'Amplification Avenue,' Marketing Instructor Skip Perham explores the intersection of sports, business, media, and society

Eight Business School Faculty Receive Promotions

SBS Dean Amy Zeng calls the group 'truly remarkable'

Profiles in Excellence

2021 Dean’s Awards Presented to Five Business School Faculty Members

Professor Jane Zhu: Marketing Success

Faculty Spotlight

The Pandemic’s Effects on Women Around the World

Sawyer Business School marketing students uncover COVID’s global toll on women’s mental health

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