Communication Studies
The graduate concentration in Communication Studies consists of 12 courses (36 credits) and includes both a core of theory courses and options for electives in communication.
Required core courses (2 courses, 6 credits):
-
CJN-701 Applied Communication Research
Credits:
3.00
Description:
Introduces a number of qualitative and quantitative research methods for both academic and professional communication research. Applies research methods to study communication problems.
Term:
Offered Fall Term
-
CJN-705 Communication Theory
Credits:
3.00
Description:
An interdisciplinary examination of the development of communication theories from the classical tradition to the modern perspectives of rhetoricians, scientists, psychologists, sociologists, philosophers and others.
Term:
Offered Spring Term
Concentration requirements (5 courses, 15 credits):
Select from the following:
-
CJN-730 Rhetorical Theory
Credits:
3.00
Description:
Course provides an extensive examination of theories of rhetoric, and the process and methods of doing rhetorical criticism, from classical Greek and Roman approaches to cutting-edge contemporary works.
Term:
Occasional
-
CJN-735 Persuasion Theory
Credits:
3.00
Description:
Examines a variety of theoretical approaches to the persuasion process. Traditional stimulus-response models, mechanistic/rules approaches and suasion/coercion explanations are explored to determine how persuasion functions in society.
Term:
Occasional
-
CJN-737 Intercultural Communication
Credits:
3.00
Description:
This course focuses on the ways in which human communication alters depending upon cultural context, and includes extensive examination of cultural conflicts and interaction patterns. Normally offered every 1.5 years.
Term:
Occasional
-
CJN-738 Gender Communication
Credits:
3.00
Description:
Studies how gender theories impact the field of communication. Examines how gender is related to media and human communication.
Term:
Occasional
-
CJN-739 Interpersonal Communication
Credits:
3.00
Description:
Exploration of approaches to the study of how individuals communicate in various dyadic interactions, including extensive examination of cultural conflicts and interaction patterns.
Term:
Occasional
-
CJN-741 Media Studies
Credits:
3.00
Description:
A multi-pronged focus on the impact of media on human communication, human interaction, and contemporary society. Normally offered every 1.5 years
Term:
Occasional
-
CJN-742 Cultural Studies
Credits:
3.00
Description:
Course explores how popular culture has been conceptualized in an age of mass communication and consumer capitalism. Students will apply multiple methodologies and theoretical frameworks within the field of cultural studies, including political economy, cultural policy, textual analysis, and ethnographic research to investigate various cultural industries such as television, fashion, music video, film, the press, networked technologies, and advertising. Attention is paid to manifestation of power relations in cultural forms and practices, particularly in relation to class gender, race, and sexuality.
Term:
Occasional
-
CJN-750 Organizational Communication
Credits:
3.00
Description:
Explore historical development of the theory of organizations, examine information flow, network analysis, communication over- and under-load, decision-making, organizational effectiveness and change processes. Theoretical basis provided for the examination of case studies in organizational communication, including communication audits in organizational settings.
Term:
Offered Fall Term
Electives (5 courses, 15 credits)
Integrated Marketing Communication
The Integrated Marketing Communication concentration consists of 12 courses (36 credits) and includes a core of courses from Communication and from Marketing.
Required core courses (2 courses, 6 credits):
-
CJN-705 Communication Theory
Credits:
3.00
Description:
An interdisciplinary examination of the development of communication theories from the classical tradition to the modern perspectives of rhetoricians, scientists, psychologists, sociologists, philosophers and others.
Term:
Offered Spring Term
-
CJN-702 Marketing Communication Research
Credits:
3.00
Description:
Examines the tools and techniques used to gain understanding of audiences for marketing communication messages. Covers the fundamentals of account planning, including strategic planning and research methods.
Term:
Occasional
-
CJN-701 Applied Communication Research
Credits:
3.00
Description:
Introduces a number of qualitative and quantitative research methods for both academic and professional communication research. Applies research methods to study communication problems.
Term:
Offered Fall Term
Concentration requirements (6 courses, 18 credits):
-
CJN-769 Introduction to Marketing Communication
Credits:
3.00
Description:
Examines various components of Marketing Communication including marketing strategy, advertising concepts and public relations campaigns.
Term:
Offered Spring Term
-
CJN-770 Seminar in Advertising
Credits:
3.00
Description:
Examines theories of advertising, including market segmentation, media selection, message creation, message effects and advertising evaluation and criticism. Trends and controversies in advertising are analyzed, based on theoretical understandings developed in the course.
Term:
Offered Fall Term
-
CJN-777 Public Relations
Credits:
3.00
Description:
Examination of theories, case studies and campaigns in public relations. Areas of concentration include research development, design and implementation; agenda setting; professional writing; presentational skills/ techniques and crisis management. Practical application of theoretical concepts is stressed.
Term:
Offered Fall Term
-
CJN-779 Integrated Marketing Communication
Credits:
3.00
Description:
Examines the integration of advertising, promotion, public relations, marketing communications and internal communication. Analyzes the impact IMC has on corporate image, objectives and brands, and the interrelations of employees, customers, stakeholders and different publics.
Term:
Offered Spring Term
-
MBA-660 Marketing: the Challenge of Managing Value
Credits:
3.00
Description:
Marketing is changing - constantly driven by dramatic technology developments, globalization, and evolving consumption values, practices, and lifestyles. This course covers Marketing themes, theories, and trends that are critical for superior business performance in the 21st century. In this course, we will examine current marketing theory as it is being shaped by forward thinking academics and new developments in todays business practices. This course provides students with a strong foundation in marketing principles and practices required in upper level elective courses.
Type:
MBA & Global MBA Core
-
MKT-814 Strategic Marketing
Prerequisites:
MBA 660
Credits:
3.00
Description:
This course is designed to provide you with both a sound theoretical and an applied approach to developing and implementing marketing strategy at multiple levels of the organization - corporate, division, strategic business unit, and product. Special emphasis will be placed on dealing with contemporary marketing issues in the highly competitive global environment. The course presentation will combine lectures, case studies, guest speakers, and a semester-long, team-based project.
Type:
MBA Marketing
-
MKIB-812 Global Branding and Communication Strategies
Prerequisites:
Take MBA 660;
Credits:
3.00
Description:
In many firms, the brand or portfolio of brands has become the most valuable asset requiring strategic management in order to secure the goals of the organization. Hence, developing strong brands for markets around the world has become increasingly important in todays global economy. This objective of this course is to examine appropriate theories, models and other tools to help make branding and communication decisions for brands globally. The course presentation will combine lectures, case studies, guest speakers and a semester long, team-based project.
Type:
MBA Marketing,MBA International Business
-
MKIB-819 Global Perspectives in Consumer Marketing
Prerequisites:
Take mba-660;
Credits:
3.00
Description:
A key to successful marketing is cracking the code of consumer behavior. The scope of this course is analyzing consumer behavior both at home and abroad, particularly contrasting the emergent markets in the East with more established Western markets. This comparison highlights issues such as the role of consumption in negotiating modernity while honoring tradition, responses of consumers to innovations, the role of social class and status in consumption, and value placed on authenticity in different cultural milieus. This course is constructed in three modules. The first focuses on the globalization of consumption, the second on the adoption and consumption of innovations, and the last on special topics in cultural and cross-cultural studies.
Type:
MBA International Business,MBA Marketing
Electives (3 courses, 9 credits):
-
CJN-691 Special Topics
Credits:
3.00
Description:
Current issues in communication.
Term:
Offered Both Fall and Spring
-
CJN-750 Organizational Communication
Credits:
3.00
Description:
Explore historical development of the theory of organizations, examine information flow, network analysis, communication over- and under-load, decision-making, organizational effectiveness and change processes. Theoretical basis provided for the examination of case studies in organizational communication, including communication audits in organizational settings.
Term:
Offered Fall Term
-
CJN-771 New Media and New Markets
Credits:
3.00
Description:
Examines the impact of the Internet and other new communication technologies on advertising, public relations and marketing. Analyzes the creation, design, and effectiveness of Web pages, banners, buttons, interstitials, and other new media formats.
Term:
Offered Both Fall and Spring
-
CJN-772 Social Media
Credits:
3.00
Description:
Examines social media techniques, measurement and strategy. Discusses the latest trends in how business, media, news, and politics use social media for relationship development, brand building and engagement.
Term:
Occasional
-
CJN-775 Crisis Campaign Management
Credits:
3.00
Description:
Explores the process of management of campaigns to deal with crisis situations in organizations, including creative, budgetary, research, and audience needs.
Term:
Offered Spring Term
-
CJN-903 CJN Graduate Internship
Credits:
1.00- 6.00
Description:
Internship in various communication industries.
Term:
Offered Both Fall and Spring
-
MBA-622 Operations & Data Analysis
Credits:
3.00
Description:
This course covers topics of operations management in the services, manufacturing and distribution industries while introducing statistics and quantitative analytic tools relevant to all functional areas. Applications include supply chain management, total quality management, forecasting, inventory planning and control, project planning and management, risk analysis, process design, and human resources issues in a global economy. Analytic tools for these applications include descriptive statistics and graphics, uncertainty assessment, inferences from samples, decision analysis and models, simulation, and regression analysis.
Term:
Offered Both Fall and Spring
Type:
MBA & Global MBA Core
-
MKT-810 Marketing Research for Managers
Prerequisites:
MGQM W700 or MBA 620; and MBA 660
Credits:
3.00
Description:
This course explores the role of research in marketing decision-making, including the cost and value of information. The course uses cases and problems to explore problem definition, research design, sampling, questionnaire design, field methods, data analysis and reporting.
Type:
MBA Marketing
-
MKIB-816 Managing Relationships in the Global Supply Chain
Prerequisites:
Take MBA-660;
Credits:
3.00
Description:
This course will examine the theories and practices used to plan, organize, and control global supply chains. The approach will go beyond viewing exchange relationships from a strictly physical sense(movement of goods and services) to focus on the interaction between trading partners with different cultures and how firms are using channel strategies to gain a competitive advantage globally. Specifically, this course will explore the role that channel members play as intermediaries between the production and consumption sectors of the economy. This course will explore how channels of distribution have evolved and identify challenges that channel members will face in the globalized 21st century. Subsequently, this course will examine how channel members develop global strategies to attract consumers and also how consumers develop strategies to acquire goods and services from channel members.
Type:
MBA International Business,MBA Marketing
-
MKIB-817 International Marketing
Prerequisites:
MBA 660 formerly MBA 710
Credits:
3.00
Description:
The application of marketing principles and practices to competition in global markets. The course emphasizes the skills necessary for cross-cultural marketing.
Type:
MBA International Business,MBA Marketing
-
MKT-844 The Business of Digital Media
Prerequisites:
TAKE MBA-660;
Credits:
3.00
Description:
Social media are establishing themselves as a legitimate part of the marketing strategy of firms. They offer businesses new opportunities for injecting brands in consumers lives, engaging customers in value co-creation and dissemination, building brands, and fostering community. At the same time they offer consumers new platforms to assert themselves against companies and brands. How do firms manage in this fast evolving, technology enhanced, networked environment? In this course we will focus on five issues: The transformation of markets (TV, Music); new models for framing marketing practices on social media (Inbound marketing, hybrid promotion); social media strategy for implementing marketing programs including segmentation, targeting, consumer engagement, and branding; metrics for measuring social media ROI; and the strategies for maintaining and ceding control. Naturally, student projects and assignments will use social media tools including blogs and wikis.
Type:
MBA Marketing
Free Elective (1 course, 3 credits)
Public Relations and Advertising
The Public Relations and Advertising concentration consists of 12 courses (36 credits) and includes both a core of PR and Advertising courses and options for electives in communication.
-
CJN-705 Communication Theory
Credits:
3.00
Description:
An interdisciplinary examination of the development of communication theories from the classical tradition to the modern perspectives of rhetoricians, scientists, psychologists, sociologists, philosophers and others.
Term:
Offered Spring Term
-
CJN-701 Applied Communication Research
Credits:
3.00
Description:
Introduces a number of qualitative and quantitative research methods for both academic and professional communication research. Applies research methods to study communication problems.
Term:
Offered Fall Term
-
CJN-702 Marketing Communication Research
Credits:
3.00
Description:
Examines the tools and techniques used to gain understanding of audiences for marketing communication messages. Covers the fundamentals of account planning, including strategic planning and research methods.
Term:
Occasional
Concentration requirements (6 courses, 18 credits):
-
CJN-769 Introduction to Marketing Communication
Credits:
3.00
Description:
Examines various components of Marketing Communication including marketing strategy, advertising concepts and public relations campaigns.
Term:
Offered Spring Term
-
CJN-770 Seminar in Advertising
Credits:
3.00
Description:
Examines theories of advertising, including market segmentation, media selection, message creation, message effects and advertising evaluation and criticism. Trends and controversies in advertising are analyzed, based on theoretical understandings developed in the course.
Term:
Offered Fall Term
-
CJN-772 Social Media
Credits:
3.00
Description:
Examines social media techniques, measurement and strategy. Discusses the latest trends in how business, media, news, and politics use social media for relationship development, brand building and engagement.
Term:
Occasional
-
CJN-775 Crisis Campaign Management
Credits:
3.00
Description:
Explores the process of management of campaigns to deal with crisis situations in organizations, including creative, budgetary, research, and audience needs.
Term:
Offered Spring Term
-
CJN-777 Public Relations
Credits:
3.00
Description:
Examination of theories, case studies and campaigns in public relations. Areas of concentration include research development, design and implementation; agenda setting; professional writing; presentational skills/ techniques and crisis management. Practical application of theoretical concepts is stressed.
Term:
Offered Fall Term
Electives (4 courses, 12 credits)
A variety of classes are offered in a rotating manner on advertising copy, health communication, non-profit communication, branding, event planning, usability and information architecture, networked society and other topics.
