• ADPR-691 Special Topics

    Credits:

    3.00

    Description:

    Current issues in communication.

    Term:

    Offered Both Fall and Spring

  • ADPR-700 Introduction to Communication

    Credits:

    3.00

    Description:

    Introduces academic and professional analysis and writing in the field of communication.

    Term:

    Offered Fall Term

  • ADPR-701 Applied Communication Research

    Credits:

    3.00

    Description:

    Introduces a number of qualitative and quantitative research methods for both academic and professional communication research. Applies research methods to study communication problems.

    Term:

    Offered Fall Term

  • ADPR-702 Marketing Communication Research

    Credits:

    3.00

    Description:

    Examines the tools and techniques used to gain understanding of audiences for marketing communication messages. Covers the fundamentals of account planning, including strategic planning and research methods.

    Term:

    Offered Fall Term

  • ADPR-704 Issues in Communication

    Credits:

    3.00

    Description:

    Examines current theory, practice, and debates in the communication field. Issues can include: technology, privacy, social responsibility, and ethics,

    Term:

    Occasional

  • ADPR-709 Content Management

    Prerequisites:

    ADPR-777

    Credits:

    3.00

    Description:

    Examines best practices for web publishing, including creating, editing and maintaining content for online and social media platforms. Students analyze the content of websites and then produce their own content in a variety of forms. Covers content creation and maintenance techniques, as well as customer and client relationship skills, with an emphasis on effective writing. Includes practical experience creating, editing and maintaining content for online and social media platforms.

  • ADPR-715 Negotiation

    Credits:

    3.00

    Description:

    Introduces the techniques of negotiation. Focuses on the processes of negotiation across a variety of contexts. Offers students the opportunity to explore methods of applying these skills to professional and other real world settings.

  • ADPR-717 Principles of Branding and Visual Identity

    Credits:

    3.00

    Description:

    Examines the success and failure of the visual identities of brands as well developing a new visual identity and launching a campaign for an existing brand. Includes an analysis of the strategically planned and purposeful presentation of a brand's visual identity as well as a brand's name, logo, tagline (slogan), color palette and other sensory elements that make a brand unique.

  • ADPR-736 Advocacy and Public Policy

    Credits:

    3.00

    Description:

    Examines persuasion strategies and tactics for advancing public policy proposals and concerns. Students will learn how to apply the principles of Public Relations, Advertising, Negotiations and Persuasion to influence the public and government decision-makers.

  • ADPR-750 Organizational Communication

    Credits:

    3.00

    Description:

    Explores the theory of organizations, information flow, network analysis, communication over- and under-load, decision-making, organizational effectiveness and change processes. Theoretical basis provided for the examination of case studies in organizational communication, including communication audits in organizational settings.

    Term:

    Offered Fall Term

  • ADPR-751 Health Communication

    Credits:

    3.00

    Description:

    Examines issues, theories and cases in health communication. Analyzes communication efforts within health care institutions and campaigns for health care consumers designed to produce changes in public health.

    Term:

    Occasional

  • ADPR-752 Native Advertising

    Prerequisites:

    ADPR-770

    Credits:

    3.00

    Description:

    Examines the contemporary public relations practice of Native Advertising and sponsored content. Explores different forms of native advertising, methods and mechanisms for creating sponsored content, ethical and regulatory issues, and industry trends. Students learn how to blend content with news site partners, to use the different types of paid syndication, and to set up native ads.

  • ADPR-769 Introduction to Marketing Communication

    Credits:

    3.00

    Description:

    Examines various components of Marketing Communication including marketing strategy, advertising concepts and public relations campaigns.

    Term:

    Offered Fall Term

  • ADPR-770 Seminar in Advertising

    Credits:

    3.00

    Description:

    Examines theories of advertising, including market segmentation, media selection, message creation, advertising evaluation and criticism. Students produce brand reports, create ads and justify their campaigns.

    Term:

    Offered Spring Term

  • ADPR-771 Web Design

    Credits:

    3.00

    Description:

    Learn HTML, CSS, Java Scripts and Widgets for the construction, design and posting of web sites. We explore the use of websites, mobile sites and other online applications for advertising, public relations, SEO, and marketing.

    Term:

    Alternates Fall & Spring

  • ADPR-772 Social Media

    Credits:

    3.00

    Description:

    Examines social media techniques, measurement and strategy. Discusses the latest trends in how business, media, news, and politics use social media for relationship development, brand building and engagement.

    Term:

    Alternates Fall & Spring

  • ADPR-775 Crisis Campaign Management

    Credits:

    3.00

    Description:

    Explores the process of management of campaigns to deal with crisis situations in organizations, including creative, budgetary, research, and audience needs.

    Term:

    Offered Spring Term

  • ADPR-777 Public Relations

    Credits:

    3.00

    Description:

    Examines theories, case studies and campaigns in public relations. Areas of concentration include research development, design and implementation; agenda setting; professional writing; presentational skills/ techniques and crisis management. Practical application of theoretical concepts is stressed.

    Term:

    Offered Fall Term

  • ADPR-779 Integrated Marketing Communication

    Credits:

    3.00

    Description:

    Examines the integration of advertising, promotion, public relations, marketing communications and internal communication. Analyzes the impact IMC has on corporate image, objectives and brands, and the interrelations of employees, customers, stakeholders and different publics.

    Term:

    Offered Spring Term

  • ADPR-780 Social Media

    Credits:

    3.00

    Description:

    Examines design, platforms and demographics for social media. Topics include usability, SEO, web analytics, and mobile media. Best practices are examined in the industry.

  • ADPR-782 Social Media Campaigns

    Prerequisites:

    ADPR-772

    Credits:

    3.00

    Description:

    Covers the development of a social media campaign for a target audience using a variety of platforms. Students will use social media and design tools to create a campaign for a client, moving it from concept through execution.

  • ADPR-785 Video Production for Advertising

    Credits:

    3.00

    Description:

    Provides an introduction to the field of commercial advertising. Students develop and pitch ideas and learn all stages of video preproduction, production and postproduction to create commercials.

    Term:

    Occasional

  • ADPR-903 Graduate Internship

    Credits:

    1.00- 6.00

    Description:

    Internship in various communication industries.

    Term:

    Offered Both Fall and Spring

  • ADPR-910 Independent Study

    Credits:

    1.00- 3.00

    Description:

    Directed study allows students to pursue an in-depth research project in an area of their interest, directed by a qualified graduate faculty member.

    Term:

    Offered Both Fall and Spring

  • CJN-603 Issues in Journalism

    Credits:

    3.00

    Description:

    Examines different topics in Journalism, such as Social Justice Journalism, Electronic Journalism, Ethics, Political Journalism, and International Journalism.

    Term:

    Occasional

  • CJN-691 Special Topics

    Credits:

    3.00

    Description:

    Current issues in communication.

    Term:

    Offered Both Fall and Spring

  • CJN-700 Introduction to Communication

    Credits:

    3.00

    Description:

    Introduces academic and professional analysis and writing in the field of communication.

    Term:

    Offered Fall Term

  • CJN-702 Marketing Communication Research

    Credits:

    3.00

    Description:

    Examines the tools and techniques used to gain understanding of audiences for marketing communication messages. Covers the fundamentals of account planning, including strategic planning and research methods.

    Term:

    Offered Fall Term

  • CJN-704 Issues in Communication

    Credits:

    3.00

    Description:

    Examines current theory, practice, and debates in the communication field. Issues can include: technology, privacy, social responsibility, and ethics,

    Term:

    Occasional

  • CJN-705 Communication Theory

    Credits:

    3.00

    Description:

    An interdisciplinary examination of the development of communication theories from the classical tradition to the modern perspectives of rhetoricians, scientists, psychologists, sociologists, philosophers and others.

    Term:

    Occasional

  • CJN-735 Persuasion Theory

    Credits:

    3.00

    Description:

    Examines a variety of theoretical approaches to the persuasion process. Traditional stimulus-response models, mechanistic/rules approaches and suasion/coercion explanations are explored to determine how persuasion functions in society.

    Term:

    Occasional

  • CJN-737 Intercultural Communication

    Credits:

    3.00

    Description:

    This course focuses on the ways in which human communication alters depending upon cultural context, and includes extensive examination of cultural conflicts and interaction patterns.

    Term:

    Occasional

  • CJN-738 Gender Communication

    Credits:

    3.00

    Description:

    Studies how gender theories impact the field of communication. Examines how gender is related to media and human communication.

    Term:

    Occasional

  • CJN-740 Political Communication

    Credits:

    3.00

    Description:

    Examines persuasive politics and political campaigns. Case studies of famous politicians and political speeches are combined with discussion of current political rhetorical trends.

    Term:

    Occasional

  • CJN-741 Media Studies

    Credits:

    3.00

    Description:

    Analyzes the impact of media on human communication, human interaction, and contemporary society. Examines television, radio, film, and online streaming media.

    Term:

    Occasional

  • CJN-750 Organizational Communication

    Credits:

    3.00

    Description:

    Explores the theory of organizations, information flow, network analysis, communication over- and under-load, decision-making, organizational effectiveness and change processes. Theoretical basis provided for the examination of case studies in organizational communication, including communication audits in organizational settings.

    Term:

    Offered Fall Term

  • CJN-751 Health Communication

    Credits:

    3.00

    Description:

    Examines issues, theories and cases in health communication. Analyzes communication efforts within health care institutions and campaigns for health care consumers designed to produce changes in public health.

    Term:

    Occasional

  • CJN-763 Leadership

    Credits:

    3.00

    Description:

    Examines the theories and communication styles of leadership. Uses media, case studies, rhetorical analysis and social science research, as well as activity-based learning to explore leadership and followership.

    Term:

    Occasional

  • CJN-769 Introduction to Marketing Communication

    Credits:

    3.00

    Description:

    Examines various components of Marketing Communication including marketing strategy, advertising concepts and public relations campaigns.

    Term:

    Offered Fall Term

  • CJN-770 Seminar in Advertising

    Credits:

    3.00

    Description:

    Examines theories of advertising, including market segmentation, media selection, message creation, advertising evaluation and criticism. Students produce brand reports, create ads and justify their campaigns.

    Term:

    Offered Spring Term

  • CJN-771 Web Design

    Credits:

    3.00

    Description:

    Learn HTML, CSS, Java Scripts and Widgets for the construction, design and posting of web sites. We explore the use of websites, mobile sites and other online applications for advertising, public relations, SEO, and marketing.

    Term:

    Alternates Fall & Spring

  • CJN-772 Social Media

    Credits:

    3.00

    Description:

    Examines social media techniques, measurement and strategy. Discusses the latest trends in how business, media, news, and politics use social media for relationship development, brand building and engagement.

    Term:

    Alternates Fall & Spring

  • CJN-775 Crisis Campaign Management

    Credits:

    3.00

    Description:

    Explores the process of management of campaigns to deal with crisis situations in organizations, including creative, budgetary, research, and audience needs.

    Term:

    Offered Spring Term

  • CJN-777 Public Relations

    Credits:

    3.00

    Description:

    Examines theories, case studies and campaigns in public relations. Areas of concentration include research development, design and implementation; agenda setting; professional writing; presentational skills/ techniques and crisis management. Practical application of theoretical concepts is stressed.

    Term:

    Offered Fall Term

  • CJN-778 Event Planning

    Credits:

    3.00

    Description:

    Examines how conferences are built, promoted, managed, and assessed, with particular emphasis on non-profit conventions, trade shows, and volunteer organizations. Specific issues analyzed include facilities planning and contracts, legal issues, volunteer management, budgeting, marketing, and planner/staff communication.

    Term:

    Occasional

  • CJN-779 Integrated Marketing Communication

    Credits:

    3.00

    Description:

    Examines the integration of advertising, promotion, public relations, marketing communications and internal communication. Analyzes the impact IMC has on corporate image, objectives and brands, and the interrelations of employees, customers, stakeholders and different publics.

    Term:

    Offered Spring Term

  • CJN-903 Graduate Internship

    Credits:

    1.00- 6.00

    Description:

    Internship in various communication industries.

    Term:

    Offered Both Fall and Spring

  • CJN-910 Independent Study

    Credits:

    1.00- 3.00

    Description:

    Directed study allows students to pursue an in-depth research project in an area of their interest, directed by a qualified graduate faculty member.

    Term:

    Offered Both Fall and Spring