Undergraduate

  • ADPR-101 Introduction to Advertising, Public Relations, and Social Media

    Credits:

    4.00

    Description:

    An introduction to the discipline addressing social science, humanities and practical approaches to the study of Advertising, Public Relations & Social Media. Students investigate the broad themes and foundational concepts which unify these diverse fields.

    Term:

    Offered Both Fall and Spring

  • ADPR-102 Professional Development

    Prerequisites:

    ADPR-101 must be taken concurrently

    Credits:

    1.00

    Description:

    In this hands-on experiential course, students examine potential career paths in Advertising, Public Relations, and Social Media, become oriented to the university and the surrounding Boston area, and identify professional resources in Boston that foster career development.

  • ADPR-103 Presentations Skills

    Credits:

    4.00

    Description:

    The development and delivery of oral presentations. Students acquire skills in oral and physical delivery, organization, persuasion, critical thinking, and use of support media.

    Term:

    Offered Both Fall and Spring

    Type:

    Arts Admin Minor Elective

  • ADPR-177 Professional Communication

    Credits:

    4.00

    Description:

    An introduction to the processes of professional communication, with emphasis on oral presentations, report writing, effective listening, and interpersonal communication in the business environment.

    Term:

    Occasional

  • ADPR-210 Communication Research Statistics

    Credits:

    4.00

    Description:

    The course develops an understanding of how statistics are used in the presentation of information and arguments in Advertising, Public Relations & Social Media. Emphasizing a conceptual approach to learning statistics, the course focuses on data collection and summarization, correlation, regression, sampling, estimation, and tests of significance. Students perform basic statistical calculations using SPSS software.

    Term:

    Offered Both Fall and Spring

    Type:

    Quantitative Analysis

  • ADPR-217 Gay and Lesbian Studies

    Credits:

    4.00

    Description:

    Examines the portrayal of homosexuality in political, social, and cultural discourse. Analyzes the role of media and symbolic construction in the shaping of public values, opinions, and social movements.

    Term:

    Alternates Fall & Spring

  • ADPR-219 Rhetoric of Protest and Reform

    Credits:

    4.00

    Description:

    Examines the persuasive strategies of social reform movements with special emphasis on the civil rights', women's rights, and gay rights movements in the United States.

    Term:

    Alternates Fall & Spring

  • ADPR-235 Argument and Advocacy

    Credits:

    4.00

    Description:

    Modern applications of argument in political, social, and legal situations. Emphasis on development of arguments, analysis, use of evidence, and delivery of oral and written assignments.

    Term:

    Offered Fall Term

  • ADPR-239 Creativity in Global Branding

    Credits:

    3.00

    Description:

    This online course is provides students with an understanding of the role creativity plays in the development and management of a company's brands. Specifically, the class will delve deeply into creative strategy in advertising and marketing with a particular focus on award-winning creative strategy. The course will integrate international travel to France for the Cannes Lions International Festival of Creativity.

  • ADPR-245 Forensics

    Credits:

    1.00- 8.00

    Description:

    Intensive research on topics in debate and active participation in the University forensics program. ECR

    Term:

    Offered Spring Term

  • ADPR-247 Design Lab

    Credits:

    4.00

    Description:

    Computer applications for advertising and communication design. Using various graphical editing and design programs, students learn the theory and practice of design for layout, logos, and graphic elements in communication.

    Term:

    Offered Both Fall and Spring

    Type:

    Arts Admin Minor Elective

  • ADPR-257 Advertising

    Credits:

    4.00

    Description:

    A survey course that introduces students to advertising concepts and practices from the perspective of agencies, clients, the media, and consumers. Students learn to think critically about advertising messages and learn practical techniques for developing effective advertising in various media.

    Term:

    Offered Both Fall and Spring

    Type:

    Arts Admin Minor Elective

  • ADPR-258 Sports Public Relations

    Credits:

    4.00

    Description:

    The application of public relations strategies and techniques to college and professional sports.

    Term:

    Alternates Fall & Spring

  • ADPR-285 Media and Pop Culture I

    Credits:

    4.00

    Description:

    Examines the influence of media on contemporary society from a social science perspective. Television, radio, film, and print formats are discussed in terms of their persuasive impact on mass culture in the U.S.. The emergence and development of Rock N Roll is discussed in unison with the Civil Rights, Student's Rights, and anti-War movements of the period from 1946-1972.

    Term:

    Offered Spring Term

    Type:

    Human Behavior &Societies

  • ADPR-289 Social Media

    Credits:

    4.00

    Description:

    Social media sites such as Facebook, Instagram, Snapchat and Twitter are examined from a cultural and critical perspective. Students use of social media for community formation, social presence, identity building, and social activism. The roles of advertising, public relations, and branding are examined.

    Term:

    Offered Both Fall and Spring

    Type:

    Arts Admin Minor Elective

  • ADPR-297 New Media New Markets

    Credits:

    4.00

    Description:

    Students learn HTML, CSS and Widgets for the construction, design and posting of web sites. In addition, we examine the use of websites, mobile sites for advertising, public relations, search engine optimization, and marketing.

    Term:

    Offered Both Fall and Spring

    Type:

    Arts Admin Minor Elective

  • ADPR-299 Blogs and Blogging

    Credits:

    2.00

    Description:

    Introduces students to the elements of professional blogs and blogging, including blog structures, use of images, creation of podcasts, and appropriate writing. Examines the social influence of blogs and the ethical responsibilities of bloggers. Students create their own blogs as part of the course.

  • ADPR-309 Grassroots Digital Advocacy

    Credits:

    2.00

    Description:

    Examines advocacy campaigns that use digital strategies and techniques. Students explore the use of social media to raise awareness for causes, issues, and fundraising, and consider the impact of technology on grassroots advocacy.

  • ADPR-317 Principles of Branding and Visual Identity

    Prerequisites:

    ADPR-257

    Credits:

    4.00

    Description:

    Examines the success and failure of the visual identities of brands as well developing a new visual identity and launching a campaign for an existing brand. Includes an analysis of the strategically planned and purposeful presentation of a brand's visual identity as well as a brand's name, logo, tagline (slogan), color palette and other sensory elements that make a brand unique.

  • ADPR-335 Negotiation

    Credits:

    4.00

    Description:

    Introduces the techniques of negotiation. Focuses on the processes of negotiation across a variety of contexts. Offers students the opportunity to explore methods of applying these skills to professional and other real world settings.

  • ADPR-340 Health Communication

    Credits:

    4.00

    Description:

    Examines the important functions performed by human and mediated communication for health care consumers and providers. The course focus is on the use of communication strategies to inform and influence individual and community decisions regarding health.

    Term:

    Occasional

  • ADPR-347 Media Planning

    Prerequisites:

    CJN 257

    Credits:

    4.00

    Description:

    The planning and purchasing of advertising space and time. Examines media costs, budgets, and media strategy for different audiences and markets.

    Term:

    Offered Both Fall and Spring

  • ADPR-351 Native Advertising

    Prerequisites:

    ADPR-257

    Credits:

    4.00

    Description:

    Examines the contemporary public relations practice of Native Advertising and sponsored content. Explores different forms of native advertising, methods and mechanisms for creating sponsored content, ethical and regulatory issues, and industry trends. Students learn how to blend content with news site partners, to use the different types of paid syndication, and to set up native ads.

  • ADPR-359 Advertising Copy

    Prerequisites:

    CJN 257

    Credits:

    4.00

    Description:

    Continuation of basic advertising, with an emphasis on developing effective advertising messages and advertising campaigns.

    Term:

    Offered Both Fall and Spring

  • ADPR-378 Event Planning and Promotion

    Prerequisites:

    CJN-2277(formerly CJN-277)

    Credits:

    4.00

    Description:

    Examines how events are built, promoted, managed, and assessed, with an emphasis on conventions, trade shows, and nonprofit events. Issues analyzed include facilities planning and contracts, legal issues, volunteer management, budgeting, marketing, and planner/staff communication.

    Term:

    Offered Both Fall and Spring

    Type:

    Arts Admin Minor Elective

  • ADPR-383 Online Advertising

    Prerequisites:

    CJN-257;

    Credits:

    4.00

    Description:

    All forms of online advertising are explored, including paid search, with a focus on building a brand online.

    Term:

    Alternates Fall & Spring

    Type:

    Arts Admin Minor Elective

  • ADPR-409 Content Management

    Prerequisites:

    ADPR-2277

    Credits:

    4.00

    Description:

    Examines best practices for web publishing, including creating, editing and maintaining content for online and social media platforms. Students analyze the content of websites and then produce their own content in a variety of forms. Covers content creation and maintenance techniques, as well as customer and client relationship skills, with an emphasis on effective writing. Includes practical experience creating, editing and maintaining content for online and social media platforms.

  • ADPR-430 Social Media Campaigns

    Prerequisites:

    ADPR-389

    Credits:

    4.00

    Description:

    Covers the development of a social media campaign for a target audience using a variety of platforms. Students will use social media and design tools to create a campaign for a client, moving it from concept through execution.

  • ADPR-431 Multi-Platform Marketing Communication

    Prerequisites:

    ADPR-257

    Credits:

    4.00

    Description:

    Focuses on creating an integrated multi-platform brand campaign that spans various media, including television, social media, search and print. Students will analyze the success and failure of brands' campaigns and will also develop a multi-platform campaign for an existing brand.

  • ADPR-435 Advocacy and Public Policy

    Credits:

    4.00

    Description:

    Examines persuasion strategies and tactics for advancing public policy proposals and concerns. Students will learn how to apply the principles of Public Relations, Advertising, Negotiations and Persuasion to influence the public and government decision-makers.

  • ADPR-437 Ad Campaigns

    Prerequisites:

    CJN 359, CJN 257

    Credits:

    4.00

    Description:

    Principles of advertising campaigns. Students design, plan, and produce a national advertising campaign for a client as members of a simulated agency team.

    Term:

    Offered Spring Term

  • ADPR-441 Risk and Crisis Communication

    Prerequisites:

    CJN-2277(formerly CJN-277)

    Credits:

    4.00

    Description:

    Provides students with insight into effective risk and crisis management within organizations, including health organizations. Focuses on the application of theories, strategies, and tactics from a public relations perspective. Students understand how communication can prevent, cause, accelerate, and assist in recovery from a crisis.

    Term:

    Occasional

  • ADPR-444 Advanced Health Communication

    Prerequisites:

    CJN-340

    Credits:

    4.00

    Description:

    Explores theory and research in the development of persuasive health campaigns in many contexts including social marketing. Examines aspects of health campaigns including formative research, audience segmentation, key message tailoring, and communication tools.

    Term:

    Occasional

  • ADPR-457 Integrated Marketing Communication

    Prerequisites:

    CJN-2277(formerly CJN-277)

    Credits:

    4.00

    Description:

    Examines the integration of advertising, promotion, public relations and marketing communication in the strategic communication process. By learning the fundamentals of interpersonal and persuasive communication, students have an opportunity to develop an effective communication plan for a brand that includes creative copy.

    Term:

    Offered Both Fall and Spring

    Type:

    Arts Admin Minor Elective

  • ADPR-458 Advanced Sports Public Relations

    Prerequisites:

    CJN-258

    Credits:

    4.00

    Description:

    Focuses on the theory and practice of effective sports public relations management including the development of sport, team, and league public relations campaigns. Also focuses on sports public relations in the context of stakeholder relations in sports.

    Term:

    Occasional

  • ADPR-479 Environmental Public Relations

    Credits:

    4.00

    Description:

    Examines public issues involving the environment. Focuses on public relations strategies for government agencies, corporations, and other organizations concerned with the environment.

    Term:

    Occasional

  • ADPR-488 Grant Writing

    Credits:

    4.00

    Description:

    Hands-on course that explores the process of writing and submitting grants to foundations, associations, the government, and other grantors on behalf of nonprofit organizations. Students learn how to identify grant resources through research, compile an effective submission, and write supporting material such as cover letters and appendices. Also covers how grants are reviewed and tips for successful grant submissions.

    Term:

    Occasional

  • ADPR-489 Political Communication

    Credits:

    4.00

    Description:

    Examination of special circumstances created by politics and their impact on attempts at persuasion. Case studies of famous politicians' political campaigns are combined with discussions of current trends in media and politics.

    Term:

    Occasional

  • ADPR-491 Special Topics in Advertising, Public Relations, and Social Media

    Credits:

    4.00

    Description:

    Explores current issues in the field.

    Term:

    Offered Both Fall and Spring

  • ADPR-492 Special Topics in Public Relations

    Credits:

    4.00

    Description:

    Explores current issues in public relations.

    Term:

    Occasional

  • ADPR-494 Special Topics in Advertising

    Credits:

    4.00

    Description:

    Current issues in the field of advertising. Normally offered every semester.

    Term:

    Occasional

  • ADPR-503 Experiential Learning in Communication

    Prerequisites:

    16 Hrs of CJN coursework or CJN advisor consent

    Credits:

    1.00-12.00

    Description:

    Internships and practicum in Advertising, Public Relations & Social Media are available prior to the start of each semester.

    Term:

    Offered Both Fall and Spring

  • ADPR-506 Honors Seminar

    Prerequisites:

    Senior CJN majors with an overall cumulative grade point average of 3.0, and a major GPA of 3.4

    Credits:

    4.00

    Description:

    Senior CJN majors meeting requirements for Departmental Honors are invited to participate in this seminar, which entails research and presentation of an approved topic.

    Term:

    Offered Spring Term

  • ADPR-510 Independent Study

    Prerequisites:

    An independent study form must be submitted to the CAS Dean's Office.

    Credits:

    1.00-12.00

    Description:

    An independent study experience in Advertising, Public Relations & Social Media is available prior to the start of each semester.

    Term:

    Offered Both Fall and Spring

  • ADPR-2277 Public Relations I: Principles

    Credits:

    4.00

    Description:

    Effective public relations involve an understanding of the history, theory, and practice of public relations including public relations concepts, the role of the practitioner, and the foundations of public relations. This course seeks to provide that foundation as an introduction to the field of public relations. Issues surrounding the history, legality, process, and principles of public relations are explored.

    Term:

    Offered Both Fall and Spring

  • ADPR-3376 Public Relations II: Research

    Prerequisites:

    CJN-2277 (Formerly CJN-277)

    Credits:

    4.00

    Description:

    Examines how research aids the public relations practice. Students learn research methods that address public relations planning and problem-solving. Assignments provide students with hands-on practice using research for a PR project.

    Term:

    Offered Both Fall and Spring

  • ADPR-3377 Public Relations III: Strategic Writing

    Prerequisites:

    CJN-2277(formerly CJN-277);

    Credits:

    4.00

    Description:

    Focuses on writing principles for public relations including the formulation of clear PR objectives, determining the knowledge of the target audience, and the development of key messages. Students apply these principles to common PR formats, including news releases, pitch letters, biographies, speeches, emails, digital content, and social media posts.

    Term:

    Offered Both Fall and Spring

  • ADPR-4477 Public Relations IV: Campaigns

    Prerequisites:

    ADPR-2277(formerly CJN-2277) and ADPR-3377(formerly CJN-3377) and Senior Standing.

    Credits:

    4.00

    Description:

    Examines typical public relations problems experienced by profit and not-for-profit organizations. Provides students with an opportunity to demonstrate their mastery of the skills, techniques, and knowledge of public relations by creating a comprehensive campaign plan for a community client.

    Term:

    Offered Both Fall and Spring

Graduate

  • ADPR-691 Special Topics

    Credits:

    3.00

    Description:

    Current issues in communication.

    Term:

    Offered Both Fall and Spring

  • ADPR-700 Introduction to Communication

    Credits:

    3.00

    Description:

    Introduces academic and professional analysis and writing in the field of communication.

    Term:

    Offered Fall Term

  • ADPR-701 Applied Communication Research

    Credits:

    3.00

    Description:

    Introduces a number of qualitative and quantitative research methods for both academic and professional communication research. Applies research methods to study communication problems.

    Term:

    Offered Fall Term

  • ADPR-702 Marketing Communication Research

    Credits:

    3.00

    Description:

    Examines the tools and techniques used to gain understanding of audiences for marketing communication messages. Covers the fundamentals of account planning, including strategic planning and research methods.

    Term:

    Offered Fall Term

  • ADPR-704 Issues in Communication

    Credits:

    3.00

    Description:

    Examines current theory, practice, and debates in the communication field. Issues can include: technology, privacy, social responsibility, and ethics,

    Term:

    Occasional

  • ADPR-709 Content Management

    Prerequisites:

    ADPR-777

    Credits:

    3.00

    Description:

    Examines best practices for web publishing, including creating, editing and maintaining content for online and social media platforms. Students analyze the content of websites and then produce their own content in a variety of forms. Covers content creation and maintenance techniques, as well as customer and client relationship skills, with an emphasis on effective writing. Includes practical experience creating, editing and maintaining content for online and social media platforms.

  • ADPR-715 Negotiation

    Credits:

    3.00

    Description:

    Introduces the techniques of negotiation. Focuses on the processes of negotiation across a variety of contexts. Offers students the opportunity to explore methods of applying these skills to professional and other real world settings.

  • ADPR-717 Principles of Branding and Visual Identity

    Credits:

    3.00

    Description:

    Examines the success and failure of the visual identities of brands as well developing a new visual identity and launching a campaign for an existing brand. Includes an analysis of the strategically planned and purposeful presentation of a brand's visual identity as well as a brand's name, logo, tagline (slogan), color palette and other sensory elements that make a brand unique.

  • ADPR-736 Advocacy and Public Policy

    Credits:

    3.00

    Description:

    Examines persuasion strategies and tactics for advancing public policy proposals and concerns. Students will learn how to apply the principles of Public Relations, Advertising, Negotiations and Persuasion to influence the public and government decision-makers.

  • ADPR-750 Organizational Communication

    Credits:

    3.00

    Description:

    Explores the theory of organizations, information flow, network analysis, communication over- and under-load, decision-making, organizational effectiveness and change processes. Theoretical basis provided for the examination of case studies in organizational communication, including communication audits in organizational settings.

    Term:

    Offered Fall Term

  • ADPR-751 Health Communication

    Credits:

    3.00

    Description:

    Examines issues, theories and cases in health communication. Analyzes communication efforts within health care institutions and campaigns for health care consumers designed to produce changes in public health.

    Term:

    Occasional

  • ADPR-752 Native Advertising

    Prerequisites:

    ADPR-770

    Credits:

    3.00

    Description:

    Examines the contemporary public relations practice of Native Advertising and sponsored content. Explores different forms of native advertising, methods and mechanisms for creating sponsored content, ethical and regulatory issues, and industry trends. Students learn how to blend content with news site partners, to use the different types of paid syndication, and to set up native ads.

  • ADPR-769 Introduction to Marketing Communication

    Credits:

    3.00

    Description:

    Examines various components of Marketing Communication including marketing strategy, advertising concepts and public relations campaigns.

    Term:

    Offered Fall Term

  • ADPR-770 Seminar in Advertising

    Credits:

    3.00

    Description:

    Examines theories of advertising, including market segmentation, media selection, message creation, advertising evaluation and criticism. Students produce brand reports, create ads and justify their campaigns.

    Term:

    Offered Spring Term

  • ADPR-771 Web Design

    Credits:

    3.00

    Description:

    Learn HTML, CSS, Java Scripts and Widgets for the construction, design and posting of web sites. We explore the use of websites, mobile sites and other online applications for advertising, public relations, SEO, and marketing.

    Term:

    Alternates Fall & Spring

  • ADPR-772 Social Media

    Credits:

    3.00

    Description:

    Examines social media techniques, measurement and strategy. Discusses the latest trends in how business, media, news, and politics use social media for relationship development, brand building and engagement.

    Term:

    Alternates Fall & Spring

  • ADPR-775 Crisis Campaign Management

    Credits:

    3.00

    Description:

    Explores the process of management of campaigns to deal with crisis situations in organizations, including creative, budgetary, research, and audience needs.

    Term:

    Offered Spring Term

  • ADPR-777 Public Relations

    Credits:

    3.00

    Description:

    Examines theories, case studies and campaigns in public relations. Areas of concentration include research development, design and implementation; agenda setting; professional writing; presentational skills/ techniques and crisis management. Practical application of theoretical concepts is stressed.

    Term:

    Offered Fall Term

  • ADPR-779 Integrated Marketing Communication

    Credits:

    3.00

    Description:

    Examines the integration of advertising, promotion, public relations, marketing communications and internal communication. Analyzes the impact IMC has on corporate image, objectives and brands, and the interrelations of employees, customers, stakeholders and different publics.

    Term:

    Offered Spring Term

  • ADPR-780 Social Media

    Credits:

    3.00

    Description:

    Examines design, platforms and demographics for social media. Topics include usability, SEO, web analytics, and mobile media. Best practices are examined in the industry.

  • ADPR-782 Social Media Campaigns

    Prerequisites:

    ADPR-772

    Credits:

    3.00

    Description:

    Covers the development of a social media campaign for a target audience using a variety of platforms. Students will use social media and design tools to create a campaign for a client, moving it from concept through execution.

  • ADPR-785 Video Production for Advertising

    Credits:

    3.00

    Description:

    Provides an introduction to the field of commercial advertising. Students develop and pitch ideas and learn all stages of video preproduction, production and postproduction to create commercials.

    Term:

    Occasional

  • ADPR-903 Graduate Internship

    Credits:

    1.00- 6.00

    Description:

    Internship in various communication industries.

    Term:

    Offered Both Fall and Spring

  • ADPR-910 Independent Study

    Credits:

    1.00- 3.00

    Description:

    Directed study allows students to pursue an in-depth research project in an area of their interest, directed by a qualified graduate faculty member.

    Term:

    Offered Both Fall and Spring

  • CJN-603 Issues in Journalism

    Credits:

    3.00

    Description:

    Examines different topics in Journalism, such as Social Justice Journalism, Electronic Journalism, Ethics, Political Journalism, and International Journalism.

    Term:

    Occasional

  • CJN-691 Special Topics

    Credits:

    3.00

    Description:

    Current issues in communication.

    Term:

    Offered Both Fall and Spring

  • CJN-700 Introduction to Communication

    Credits:

    3.00

    Description:

    Introduces academic and professional analysis and writing in the field of communication.

    Term:

    Offered Fall Term

  • CJN-702 Marketing Communication Research

    Credits:

    3.00

    Description:

    Examines the tools and techniques used to gain understanding of audiences for marketing communication messages. Covers the fundamentals of account planning, including strategic planning and research methods.

    Term:

    Offered Fall Term

  • CJN-704 Issues in Communication

    Credits:

    3.00

    Description:

    Examines current theory, practice, and debates in the communication field. Issues can include: technology, privacy, social responsibility, and ethics,

    Term:

    Occasional

  • CJN-705 Communication Theory

    Credits:

    3.00

    Description:

    An interdisciplinary examination of the development of communication theories from the classical tradition to the modern perspectives of rhetoricians, scientists, psychologists, sociologists, philosophers and others.

    Term:

    Occasional

  • CJN-735 Persuasion Theory

    Credits:

    3.00

    Description:

    Examines a variety of theoretical approaches to the persuasion process. Traditional stimulus-response models, mechanistic/rules approaches and suasion/coercion explanations are explored to determine how persuasion functions in society.

    Term:

    Occasional

  • CJN-737 Intercultural Communication

    Credits:

    3.00

    Description:

    This course focuses on the ways in which human communication alters depending upon cultural context, and includes extensive examination of cultural conflicts and interaction patterns.

    Term:

    Occasional

  • CJN-738 Gender Communication

    Credits:

    3.00

    Description:

    Studies how gender theories impact the field of communication. Examines how gender is related to media and human communication.

    Term:

    Occasional

  • CJN-740 Political Communication

    Credits:

    3.00

    Description:

    Examines persuasive politics and political campaigns. Case studies of famous politicians and political speeches are combined with discussion of current political rhetorical trends.

    Term:

    Occasional

  • CJN-741 Media Studies

    Credits:

    3.00

    Description:

    Analyzes the impact of media on human communication, human interaction, and contemporary society. Examines television, radio, film, and online streaming media.

    Term:

    Occasional

  • CJN-750 Organizational Communication

    Credits:

    3.00

    Description:

    Explores the theory of organizations, information flow, network analysis, communication over- and under-load, decision-making, organizational effectiveness and change processes. Theoretical basis provided for the examination of case studies in organizational communication, including communication audits in organizational settings.

    Term:

    Offered Fall Term

  • CJN-751 Health Communication

    Credits:

    3.00

    Description:

    Examines issues, theories and cases in health communication. Analyzes communication efforts within health care institutions and campaigns for health care consumers designed to produce changes in public health.

    Term:

    Occasional

  • CJN-763 Leadership

    Credits:

    3.00

    Description:

    Examines the theories and communication styles of leadership. Uses media, case studies, rhetorical analysis and social science research, as well as activity-based learning to explore leadership and followership.

    Term:

    Occasional

  • CJN-769 Introduction to Marketing Communication

    Credits:

    3.00

    Description:

    Examines various components of Marketing Communication including marketing strategy, advertising concepts and public relations campaigns.

    Term:

    Offered Fall Term

  • CJN-770 Seminar in Advertising

    Credits:

    3.00

    Description:

    Examines theories of advertising, including market segmentation, media selection, message creation, advertising evaluation and criticism. Students produce brand reports, create ads and justify their campaigns.

    Term:

    Offered Spring Term

  • CJN-771 Web Design

    Credits:

    3.00

    Description:

    Learn HTML, CSS, Java Scripts and Widgets for the construction, design and posting of web sites. We explore the use of websites, mobile sites and other online applications for advertising, public relations, SEO, and marketing.

    Term:

    Alternates Fall & Spring

  • CJN-772 Social Media

    Credits:

    3.00

    Description:

    Examines social media techniques, measurement and strategy. Discusses the latest trends in how business, media, news, and politics use social media for relationship development, brand building and engagement.

    Term:

    Alternates Fall & Spring

  • CJN-775 Crisis Campaign Management

    Credits:

    3.00

    Description:

    Explores the process of management of campaigns to deal with crisis situations in organizations, including creative, budgetary, research, and audience needs.

    Term:

    Offered Spring Term

  • CJN-777 Public Relations

    Credits:

    3.00

    Description:

    Examines theories, case studies and campaigns in public relations. Areas of concentration include research development, design and implementation; agenda setting; professional writing; presentational skills/ techniques and crisis management. Practical application of theoretical concepts is stressed.

    Term:

    Offered Fall Term

  • CJN-778 Event Planning

    Credits:

    3.00

    Description:

    Examines how conferences are built, promoted, managed, and assessed, with particular emphasis on non-profit conventions, trade shows, and volunteer organizations. Specific issues analyzed include facilities planning and contracts, legal issues, volunteer management, budgeting, marketing, and planner/staff communication.

    Term:

    Occasional

  • CJN-779 Integrated Marketing Communication

    Credits:

    3.00

    Description:

    Examines the integration of advertising, promotion, public relations, marketing communications and internal communication. Analyzes the impact IMC has on corporate image, objectives and brands, and the interrelations of employees, customers, stakeholders and different publics.

    Term:

    Offered Spring Term

  • CJN-903 Graduate Internship

    Credits:

    1.00- 6.00

    Description:

    Internship in various communication industries.

    Term:

    Offered Both Fall and Spring

  • CJN-910 Independent Study

    Credits:

    1.00- 3.00

    Description:

    Directed study allows students to pursue an in-depth research project in an area of their interest, directed by a qualified graduate faculty member.

    Term:

    Offered Both Fall and Spring