OMC is organizing a series of training sessions in spring 2014. These sessions are designed to provide an overview of best practices in various aspects of digital communication. We hope they will serve as a starting point for engaging with our office for help or guidance, or connecting with peers across the institution doing similar work.
Registration is required to attend, and each session is limited to 25 attendees.
Our spring 2014 training sessions include:
Web Writing and Publishing
January 28, 1-2:30 p.m.
The web is a powerful communications platform and one of the primary sources by which people seek information about our programs and services. And web publishing tools keep getting easier to use. But we only get as much out of our websites as we put into them. In this session, learn about best practices for web writing and publishing, including an introduction to Suffolk’s web style guide, and how adhering to these principles can help advance your organizational goals.
Effective Email Marketing
February 4, 1-2:30 p.m.
Email is a critical communications channel for sharing information, but we must be mindful that our emails provide real value and stand out amidst increasingly glutted inboxes. In this session, learn about best practices for your email newsletter content -- both in terms of more efficient processes for you and a better experience of the recipient. This includes content planning and creation, email structure, and considerations for mobile phones. You will also learn best practices for using the email templates available to you via Constant Contact.
Social Media Best Practices
February 11, 1-2:30 p.m.
As social media has emerged in recent years, it has proven to be a powerful means to not only disseminate information, but to build community and learn more about our audiences, in partnership with our broader communications efforts. In this session, learn more about managing social media platforms (including Facebook, Twitter, and Instagram), overall communications best practices for social media, and the fundamentals of community management.
Suffolk Brand 101
February 18, 1-2:30 p.m.
Understanding the key elements of the Suffolk brand and how to use them most effectively is an important aspect of communications at the University. This session will review the University brand and its various components, and how they can and should be used in everyday communications from emails to posters and everything in between.
If you have any questions, contact Georgy Cohen, director of online content, at email@example.com.