Sociology Professor Susan Sered writes that the Pink October movement is focused on marketing, exploits women, and fails to promote research into the environmental causes of breast cancer.

“The pink ribbon extravaganza, a month-long consumer fest that turns women’s suffering into cold hard cash makes the absence of a national commitment to identifying and eliminating the environmental causes of breast cancer seem that much worse,” writes Sered in her blog. “The sanitized cuteness of pink-ribboned teddy bears makes the slash and burn treatments of the bio-medical cancer industry feel all the more painful. And the pink-painted messages praising “strength” and “optimism” reinforce the “holistic sickening” at the core of many of the complementary and alternative healing modalities that “explain” breast cancer in terms of poor lifestyle choices, suppressed anger, or denial of one’s true femininity.”

Full article