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2021-04-29T11:10:37-04:00
2021-04-29T11:10:37-04:00
2021-04-29T11:10:37-04:00
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Virtual Mock Class - Marketing Analytics.txt
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(Virtual Mock Class - Marketing Analytics.txt)Tj
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(00:03 - So yeah, my name is professor Robert Smith.)Tj
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(00:07 Thank you for coming to this event.)Tj
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(00:09 First I wanna explain why I referred to this)Tj
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(00:12 as a shameless sales pitch.)Tj
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(00:14 You know, I teach mostly the junior)Tj
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(00:19 and senior level courses, mostly the advanced courses.)Tj
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(00:23 I'm developing some graduate level courses)Tj
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(00:25 and by the time students get to me, right.)Tj
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(00:29 And they show up and they're)Tj
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(00:31 in a class called marketing analytics,)Tj
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(00:33 they've got kind of preconceived notions)Tj
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(00:35 on what statistics is, what analytics is,)Tj
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(00:40 what data science or math is, right?)Tj
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(00:45 And most of them, they're marketing students)Tj
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(00:47 and they're like, I'm creative, right.)Tj
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(00:50 I'm into brands.)Tj
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(00:52 And I really didn't choose this field because of numbers.)Tj
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(00:55 And they kinda refer to my area)Tj
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(00:59 as the dark side of marketing.)Tj
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(01:01 I very rarely get to talk to sophomores and freshmen,)Tj
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(01:06 let alone high schoolers.)Tj
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(01:08 So this is kind of a rare opportunity for me,)Tj
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(01:10 the tables have kinda turned quite a bit)Tj
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(01:13 and I wanna take this opportunity to provide you guys)Tj
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(01:17 with a blatantly shameless sales pitch)Tj
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(01:21 on why you should come over)Tj
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(01:24 to this dark side of marketing, right?)Tj
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(01:27 So this presentation is going to be orchestrated)Tj
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(01:29 around eight reasons that I've come up with)Tj
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(01:33 for why you should come to the dark side of marketing,)Tj
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(01:36 the marketing analytics side.)Tj
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(01:39 So reason number one,)Tj
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(01:42 data science is the math of our generation, right?)Tj
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(01:46 And I am aware that I'm being very generous)Tj
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(01:49 to myself when are referred)Tj
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(01:50 to us as members of the same generation,)Tj
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(01:53 but indulge me for a second.)Tj
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(01:55 To properly introduce data science,)Tj
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(01:57 I need to contextualize it)Tj
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(01:59 with the other maths that you guys are aware of.)Tj
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(02:03 So I know I have people from all over the world,)Tj
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(02:07 for this, I will focus)Tj
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(02:10 on the American math education curriculum, right,)Tj
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(02:15 as a case study to kinda prove my point.)Tj
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(02:18 So if you came through the American high school system,)Tj
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(02:24 your experience with math is likely to be very similar)Tj
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(02:28 for all of you, right?)Tj
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(02:30 Most likely you learned algebra,)Tj
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(02:35 you have learned geometry, you've learned trigonometry,)Tj
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(02:39 and you've learned calculus, right?)Tj
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(02:42 Unless if you went to a very strange university)Tj
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(02:46 a very strange high school,)Tj
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