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Global Marketing.txt
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(00:00 \(upbeat music\))Tj
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(00:03 - The global marketing concentration)Tj
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(00:05 focuses on how to access foreign market attractiveness,)Tj
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(00:09 formulate marketing plans)Tj
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(00:11 for global market entry and expansion)Tj
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(00:14 and device marketing strategies)Tj
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(00:16 in multiple areas of the world.)Tj
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(00:18 As technology brings us closer and closer together,)Tj
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(00:22 overcoming physical barriers of location,)Tj
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(00:25 being in a position to deliver marketing)Tj
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(00:27 to a global audience)Tj
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(00:29 is essential to many organization's success.)Tj
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(00:31 But marketing to global audiences comes with its challenges.)Tj
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(00:35 \(soft music\))Tj
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(00:39 Studying global marketing concentration,)Tj
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(00:41 which focuses on marketing to international audiences)Tj
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(00:44 can give graduates a crucial advantage over others.)Tj
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(00:47 Here's a closer look at the many benefits)Tj
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(00:50 this concentration can give you)Tj
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(00:52 in our increasingly border-less economy)Tj
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(00:55 along with one course of study)Tj
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(00:57 that offers aspiring marketing leaders)Tj
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(00:58 an invaluable insight edge.)Tj
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(01:01 Specifically, the benefits offered including the followings,)Tj
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(01:06 the market expansion.)Tj
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(01:07 The most obvious way to grow is to grow your customer base.)Tj
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(01:11 Global marketing concentration)Tj
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(01:13 focuses on how to expand your customer base)Tj
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(01:16 all over the world.)Tj
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(01:18 Digital technology platforms and technology itself)Tj
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(01:21 makes it more feasible to reach global audience.)Tj
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(01:24 Second, it increases customer awareness.)Tj
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(01:28 The further you, your brand is recognized globally,)Tj
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(01:32 the stronger and more powerful)Tj
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(01:33 your brand's reputation becomes.)Tj
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(01:36 And third, the protection against local economy downturns.)Tj
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(01:40 If a local economy experiences ways of crisis)Tj
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(01:43 and your products and services have a hard time)Tj
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(01:46 turning the direction of the wind,)Tj
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(01:49 an overseas expansion can help your brand survive.)Tj
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(01:52 Even when you have hard time at your country, this program,)Tj
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(01:57 the skills that you gain from it can equip you)Tj
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(02:00 with the skills to overcome the economic downturn.)Tj
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(02:03 \(soft music\))Tj
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(02:08 Unilever, Nike, Amazon, Apple, Tesla, Starbucks)Tj
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(02:13 are just a few examples of companies)Tj
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(02:15 which have excelled on international stage.)Tj
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(02:17 As internationalization increases,)Tj
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(02:20 companies that follow in their footsteps)Tj
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(02:22 will also be positioned to thrive.)Tj
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(02:25 Students can gain the agility and knowledge)Tj
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(02:27 to thrive in the roles of sales, strategy,)Tj
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