Meera Venkatraman, PhD

Professor, Marketing

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Areas of Expertise

  • Consumer responses to innovative products and services
  • Consumer innovativeness and its relationship with adoption behavior, involvement, search, and decision making
  • Photo Elicitation as a tool for cross-cultural research


  • PhD, University of Pittsburgh
  • MBA, Indian Institute of Management, India
  • BS, Bombay University, India
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