MSBA/MSM Dual Degree

The MSBA/MSM dual degree arms you with a unique set of analytical tools such as CRIS-DM and Analytics Life Cycle to guide data management for timely executive decision making as applied to marketing research.

You will also learn how to design studies, gather and analyze data through surveys and make strategic decisions based on data.

With the MSBA/MSM dual degree program, MSBA students will learn how to apply business analytics in the marketing context and how to conduct marketing research. MSM students can complement their marketing research capabilities and familiarity of customer behavior with data management and business analytics skills. We now offer a dual MSBA/MSM degree that will enable interested MSBA or MSM students to broaden their portfolio of skills with fewer classes compared to taking the two degrees subsequently.

Application Materials:

  • Completed online application
  • $50 Application Fee
  • Resume
  • Official transcripts for all post-secondary education
  • Goal Statement (essay)
  • Letter of Recommendation
  • Official TOEFL, IELTS, or PTE-Academic Scores (international students only)

Note: Students must have passed a university-level statistics course in the past five years or have equivalent industry experience. Students without a statistics course may submit GMAT or GRE scores for consideration.