Zhen Zhu, PhD
Professor of Marketing

Phone: 617-305-1712
Fax: 617-973-5382
Email: zzhu@suffolk.edu
Office: Stahl, Room 7084

Areas of Expertise

  • New Product Development
  • Technology and Product Strategy
  • Services Marketing
  • Psychometrics in Marketing
  • Asian Markets


PhD, University of Illinois
MBA, BS, Fudan University, China


English and Chinese

Intellectual Contributions

Zhen Zhu's Intellectual Contributions (pdf)