Pelin Bicen

Pelin Bicen, PhD
Associate Professor, Marketing

Phone: 617-573-8616
Fax: 617-973-5382
Office: Stahl, Room 7073


Areas of Expertise

  • Innovation Strategy and Management
  • New Product Development Strategy
  • High Technology Management
  • Start-ups and Lean Innovation Management
  • Marketing Strategy
  • Marketing Theory and Philosophy of Science
  • Research Methods
  • Psychometrics in Marketing


PhD, Texas Tech University
MBA, Yildiz Technical University, Istanbul, Turkey
BS, Bogazici University, Istanbul, Turkey

Intellectual Contributions

Pelin Bicen's Intellectual Contributions (pdf)