Arthur (Skip) Perham 

Instructor, Marketing

Phone: 617-573-8635
Fax: 617-973-5382
Email: aperham@suffolk.edu
Office: Stahl, 7085

 


Areas of Expertise

  • Principles of Marketing
  • Strategic Marketing and Communications
  • Sports and the Media
  • Public Relations and Brand Positioning

Professional Experience

Professor Perham comes to Suffolk University with years of experience in marketing, communications and public relations. In his role, as Director of Marketing for NBC Universal, Perham was instrumental in developing and implementing a marketing plan with a reach of 3.8 million homes in New England. He managed activities and had oversight of the digital creative provider, DX Agency, and a $1 million marketing budget. Perham also managed all marketing content on major social media platforms, including Twitter, Facebook, Instagram, Snapchat and YouTube and was responsible for development and execution of network on-air, on-line and off-air promotions.

Prior to his role at NBC, Perham was the Director of Marketing at NECN, responsible for marketing and communications for both NECN and CSN.

In addition to his marketing expertise, Professor Perham has extensive experience in public relations managing brand activities for the Boston Beer Company (Sam Adams), Krispy Kreme, Sprint PCS, and other consumer and business-to-business accounts.

Degrees

MA, Emerson College
BA, North Adams State College