This program, designed for students with no previous background in marketing, will ground you in foundational marketing concepts and practices.
Suffolk's Graduate Certificate in Marketing (GCM) is a six-course program for individuals with little or no background in marketing. It is designed to provide fundamental skills and knowledge of marketing principles, consumer behavior, marketing research, and marketing strategy.
As a part-time student, you can complete the GCM in as few as nine months. If you apply to the MSM, MSBA, or MBA degree program at the Sawyer Business School within a year of completing this certificate and earn a GPA of 3.3 or higher, you won't need to take the GRE or GMAT.
Cost Per Credit (2018-2019)
9 -16 months of part-time study*
This course introduces the basic tools and concepts of microeconomics (2 classes) for supply and demand analysis; for consumer market behavior; and for production, cost, and pricing decisions in different market structures. Greater emphasis (4 to 5 classes) in the course is on the macroeconomic topics of national economic performance, the economic role of government and fiscal and monetary policy, and the banking and financial system in the current economic environment. The course is intended for MBA students who have no recent academic background in economics.
This course emphasizes the importance of basic concepts in probability and statistics for managerial decision making with a strong emphasis on practical application. Students will learn basic data analysis, random variables and probability distributions, sampling distributions, interval estimation, hypothesis testing and regression. MS Excel will be used throughout the course. Numerous examples are chosen from quality control applications, finance, marketing and Management to illustrate the managerial value of applying sound statistical techniques to the analysis of operational data.
At its core, marketing is about providing consumer value. The practice of doing this is changing constantly-driven by rapid and far-reaching changes in technology; globalization; and the evolution of consumer values, practices, and lifestyles. This course will present themes, theories, and trends that are critical for: 1. understanding the business of creating, capturing and sustaining value; 2. introducing students to the global, consumer, and technological realities of marketing in the 21st Century; and 3. providing students with a sound foundation to explore marketing in further depth in upper-level elective courses. This course also contains an experiential component. .
A key to successful marketing is cracking the code of consumer behavior. The scope of this course is analyzing consumer behavior both at home and abroad, particularly contrasting the emergent markets in the East with more established Western markets. This comparison highlights issues such as the role of consumption in negotiating modernity while honoring tradition, responses of consumers to innovations, the role of social class and status in consumption, and value placed on authenticity in different cultural milieus. This course is constructed in three modules. The first focuses on the globalization of consumption, the second on the adoption and consumption of innovations, and the last on special topics in cultural and cross-cultural studies.
MBA International Business
MBA-625, OR SBS-604, OR MBA-622; AND MBA-660
This course explores the role of research in marketing decision-making, including the cost and value of information. The course uses cases and problems to explore problem definition, research design, sampling, questionnaire design, field methods, data analysis and reporting.
This course is designed to provide you with both a sound theoretical and an applied approach to developing and implementing marketing strategy at multiple levels of the organization - corporate, division, strategic business unit, and product. Special emphasis will be placed on dealing with contemporary marketing issues in the highly competitive global environment. The course presentation will combine lectures, case studies, guest speakers, and a semester-long, team-based project.
*Can be completed in 2-3 semesters, part-time.
Graduate certificate courses, if waived, need to be substituted with an approved elective. To substitute an approved elective for a required course, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the five (5) years prior to matriculation, "B" or better, and provide official transcript (with English translation, if applicable).
Candidates who apply within one year of completing their graduate certificate will have applicable courses applied to Sawyer Business School (SBS) graduate degree programs in the same discipline as the certificate as long a grade of "B" or better was earned in that course.
Candidates who apply beyond one year or from a certificate program outside their discipline will have coursework evaluated on a case-by-case basis for relevancy, current degree requirements and current Sawyer Business School waiver and transfer policies.
Transfer credits from the graduate certificate must have an earned grade of "B" or better and have been taken within five (5) years prior to entering a SBS graduate degree program. However, at the discretion of the program director, some courses may not be transferred if the subject material has changed significantly since completion.
View the Federally Mandated Gainful Employment Disclosure for the Graduate Certificate in Marketing.
Fall Semester: March 15 (priority), then rolling
Spring Semester: October 15 (priority), then rolling
Summer Semester: April 1 (priority), then rolling
Learn about the advantages of priority applications.