You can take your marketing knowledge and abilities to the next level with this program, covering survey design, analytics, and more.
Suffolk's Graduate Certificate in Marketing Research (GCMR) is a six-course program designed for individuals interested in marketing research methods and practice. You will gain experience in the design of qualitative and quantitative studies, data analysis, and reporting to inform marketing strategy.
As a part-time student, you can complete the GCMR in as few as nine months. If you apply to the MSM, MSBA, or MBA degree program at the Sawyer Business School within a year of completing this certificate and earn a GPA of 3.3 or higher, you won't need to take the GRE or GMAT.
Cost Per Credit (2018-2019)
9 -16 months of part-time study*
This course introduces the basic tools and concepts of microeconomics (2 classes) for supply and demand analysis; for consumer market behavior; and for production, cost, and pricing decisions in different market structures. Greater emphasis (4 to 5 classes) in the course is on the macroeconomic topics of national economic performance, the economic role of government and fiscal and monetary policy, and the banking and financial system in the current economic environment. The course is intended for MBA students who have no recent academic background in economics.
This course emphasizes the importance of basic concepts in probability and statistics for managerial decision making with a strong emphasis on practical application. Students will learn basic data analysis, random variables and probability distributions, sampling distributions, interval estimation, hypothesis testing and regression. MS Excel will be used throughout the course. Numerous examples are chosen from quality control applications, finance, marketing and Management to illustrate the managerial value of applying sound statistical techniques to the analysis of operational data.
At its core, marketing is about providing consumer value. The practice of doing this is changing constantly-driven by rapid and far-reaching changes in technology; globalization; and the evolution of consumer values, practices, and lifestyles. This course will present themes, theories, and trends that are critical for: 1. understanding the business of creating, capturing and sustaining value; 2. introducing students to the global, consumer, and technological realities of marketing in the 21st Century; and 3. providing students with a sound foundation to explore marketing in further depth in upper-level elective courses. This course also contains an experiential component. .
MBA-625, OR SBS-604, OR MBA-622; AND MBA-660
This course explores the role of research in marketing decision-making, including the cost and value of information. The course uses cases and problems to explore problem definition, research design, sampling, questionnaire design, field methods, data analysis and reporting.
This course is designed to help students better understand, practice, and evaluate qualitative market research. The course introduces established and emerging research techniques which require students to actively engage in the process of conducting qualitative research (e.g., study design, data collection, analysis, reporting and storytelling). Statistical approaches including automated text analysis and content analysis are emphasized.
MKT-810 previously or concurrently
In this course, students learn how data analytics transforms businesses and industries, using examples and case studies in multiple industries and contexts. Through applied examples, the use of statistical methods such as linear regression, logistic regression, factor analysis, decision trees, cluster analysis, and optimization will be demonstrated. Students will be using the statistical software, such as SPSS and R, to explore patterns in marketing datasets and build predictive models.
*Can be completed in 2-3 semesters, part-time.
Graduate certificate courses, if waived, need to be substituted with an approved elective. To substitute an approved elective for a required course, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the five (5) years prior to matriculation, "B" or better, and provide official transcript (with English translation, if applicable).
Candidates who apply within one year of completing their graduate certificate will have applicable courses applied to Sawyer Business School (SBS) graduate degree programs in the same discipline as the certificate as long a grade of "B" or better was earned in that course.
Candidates who apply beyond one year or from a certificate program outside their discipline will have coursework evaluated on a case-by-case basis for relevancy, current degree requirements and current Sawyer Business School waiver and transfer policies.
Transfer credits from the graduate certificate must have an earned grade of "B" or better and have been taken within five (5) years prior to entering a SBS graduate degree program. However, at the discretion of the program director, some courses may not be transferred if the subject material has changed significantly since completion.
View the Federally Mandated Gainful Employment Disclosure for the Graduate Certificate in Marketing Research
Fall Semester: March 15 (priority), then rolling
Spring Semester: October 15 (priority), then rolling
Summer Semester: April 1 (priority), then rolling
Learn about the advantages of priority applications.