Susan Westcott Alessandri, PhD

Associate Professor
Department of Advertising, Public Relations, & Social Media


Phone: 617-994-6452
Fax: 617-742-6982
Office: 73 Tremont St., Rm. 1049
Office Hours: By Appointment


  • PhD, University of North Carolina at Chapel Hill
  • MA, Northeastern University
  • BS, Framingham State College

Employment History

Syracuse University
S.I. Newhouse School of Public Communications
Assistant Professor

Syracuse University
Martin J. Whitman School of Management
Adjunct Assistant Professor

University of North Carolina at Chapel Hill
School of Journalism & Mass Communication
Instructor of Record

Refereed Publications

Yang, S.U., Alessandri, S.W. & Kinsey, D.F. (2008). An integrative analysis of reputation and relational quality: A study of university-student relationships. Journal of Marketing for Higher Education, v. 18, no.2.

Alessandri, S.W. (2007). Retaining a legacy while avoiding trademark infringement: A case study of one university's attempt to develop a consistent athletic brand identity. Journal of Marketing for Higher Education, v. 17, no. 1.

Alessandri, S.W. & Alessandri, T.M. (2004). Promoting and protecting corporate identity: The importance of organizational and industry context. Corporate Reputation Review, v. 7, no. 3.

Alessandri, S.W. (2001). Modeling corporate identity: One company's merger odyssey. Education Review of Business Communicaions: An Internationa Journal, v. 6, no. 4. Received "Highly Comended Award" as one of four best articles published by the journal in 2001.

Awards and Honors

  • 2007 - Paper awarded first prize in the Multicultural Studies Division of the Broadcast Education Association
  • 2006 - Nominated by a graduate public relations major to Who's Who Among America's Teachers
  • 2003 - Selected to participate in the Advertising Education Foundation (AEF) Visiting Professor Program
  • 1999 - Awarded a 3-year Park Fellowship for doctoral study at the University of North Carolina at Chapel Hill

Courses Taught

CJN 101
CJN 257
CJN 691