The graduate students in Minko Dimov’s graphic design studio course can add “award-winning” to their resumes even before they graduate.
Dimov’s group--known as impromptustudio--won the 2014 Advertising Competition of international magazine Graphis. The students developed a four-ad campaign for Boston food and wine retailer Bacco’s. Graphis, the international journal of visual communication, publishes design, advertising, and photography from award-winning professionals and aspiring young artists.
The students created the concepts and design for the Bacco’s campaign, as well as provided original photography and illustrations. The campaign is not only award-winning, but has also been a commercial success.
“Bacco’s was impressed by the students’ work and invested in a six-month run of our ads in The Improper Bostonian, as well as ads in the Boston Symphony Orchestra performance programs and the Back Bay Courant,” Dimov said. The ads are working, too. “Bacco’s has seen increased traffic to its website,” he said.
The impromptustudio group formed in response to the tragedy of the 2013 Boston Marathon bombings, in support of the victims of the bombing. They installed a “Wishing Wall” at Brigham and Women’s Hospital in the summer of 2013, which displayed all the gifts and well wishes that the hospital received in the months after the bombings.
From there, the group evolved into a working laboratory for Art & Design students to take on clients and gain industry experience. They also have an ongoing partnership with an entrepreneurship class in the Sawyer Business School, developing visual and brand identities for student projects.
According to founding professor Dimov, “impromptustudio was born to enhance design education by bringing design where it belongs—to life.”