Advertising & Public Relations

ADPR 2277 - Public Relations I: Principles

Effective public relations involve an understanding of the history, theory, and practice of public relations including concepts, the role of the practitioner, and the foundations of public relations. This course seeks to provide that foundation as an introduction to the field of public relations. Issues surrounding the history, legality, process, and principles of public relations are explored. 4 credits

ADPR 2277 [PDF]