A posting on David Yamada's New Workplace Institute blog criticized a pitch that mimicked an ad for mental health services. The ads were subsequently pulled, reports the Boston Business Journal.

Follow the string:

Original posting in New Workplace Institute blog, April 8, 2013

BostonMagazine.com: Suffering from a Big Mac Addiction? A New McDonald’s Ad Can Help*
*(No, It Can’t.), April 8

Time.com: In New Ad, McDonald’s Compares Loving Big Macs with Mental Illness, April 9