The Marketing department will host the annual Consumer Culture Theory Conference in May 2008. Assistant Professor Anders Bengtsson and Assistant Professor Giana Eckhardt will co-chair the conference.
Consumer Culture Theory (CCT) is an interdisciplinary field that comprises macro, interpretive, and critical approaches to and perspectives of consumer behavior. Relative to its maturity and diffusion as a sphere of interest in the discipline of marketing, it has accounted for a disproportionate number of the prize-winning articles published in the flagship Journal of Consumer Research, and is increasingly represented in such other top venues as the Journal of Marketing, the Journal of Marketing Research, and the Journal of Retailing. The number of social scientists outside of marketing that conducts CCT research is large and growing. These researchers are publishing books in their home disciplines, and are claiming the pages not only of their own flagship journals but also of such specialized venues as the Journal of Consumer Culture, and Consumption, Markets and Culture. The enterprise is flourishing, and has reached the point where an annual conference seems its next likely stage of development.
The 2008 Consumer Culture Theory Conference will be held in May.