Directors
Zhen (Jane) Zhu
Professor of Marketing
Director of Center for Innovation and Change Leadership (CICL), Sawyer Business School
Dr. Zhen (Jane) Zhu’s primary research interests lie in the field of technology and marketing integration, service innovation, platform-based networks, sustainability, and innovation and entrepreneurial strategies in international contexts. Her most recent work focuses on sustainable innovation strategies and the trust relationship between Chinese firms and the locals in Africa. Her research employs mixed methods to address relevant research questions on innovation. She has published in Decision Science, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Marketing Theory and Practices, Journal of Product Innovation and Management, Journal of Macromarekting, etc. She has won research grants and awards from Wharton Customer Analytics Institute, American Marketing Association, Suffolk University, as well as high citation awards for her published works from Journal of Retailing (2014-2016) and Journal of Marketing Theory and Practices (2016). She served as the Associate Editor of Journal of Services Marketing from 2014 to 2019 and currently advises the Rosenberg Institute of East Asian Studies at Suffolk University. She teaches Global Product Innovation and MBA Global Travel Course to China. She also collaborated with a number of companies such as Tencent, Guangzhou International Tea Trading Center, BYD, Leica, Haier, SharkNinja, Peet’s Coffee and Tea, Bose, and Blizzard Entertainment for student or professional consultation services.