A Full Menu of Marketing Ideas
After months of hard work, the students presented their marketing plans to Howell and Fitzgerald in early December. Armed with PowerPoint slides, detailed handouts, and compelling data, students in each of the groups took Howell and Fitzgerald through their research, findings, and conclusions. This was no simulation—this was a real presentation to real clients, eager to hear the ideas the student had come up with.
“To be able to present a complete marketing plan to George Howell Coffee? It’s a great honor,” said Michael Bonetti, BSBA ’18. “It’s really our first big client.”