The global company, which has one of its main offices just down Washington Street from Suffolk University, approached the Sawyer Business School last fall and asked if students in the Marketing Program would help them with some research. It went so well that Sonos came back again this past spring.
“Because of Suffolk University’s downtown location, the Sawyer Business School is within walking distance of well-known local and global brands,” said Marketing Professor Pelin Bicen. “Our department had done work recently with Roche Bros. supermarkets and George Howell Coffee. But this was a chance to take it up a notch and work with a multinational consumer brand, which the students found really exciting.”