Master of Science in Marketing Pathway

The Sawyer Business School offers Accelerated and Standard Pathway programs for qualified graduate students starting in the fall and spring.

The Accelerated Program is a one semester program which typically requires one Academic English course and three to four (3-4) required SBS graduate courses. The Accelerated Pathway Program is only offered in the fall or spring terms.

The Standard Pathway Program is a two semester program which typically requires two Academic English courses and two to three (2-3) required SBS graduate courses in semester one followed by two (2) additional Academic English courses and two to three (2-3) required SBS graduate courses in semester two. The Standard Pathway Program is only offered in the fall or spring terms. Students who begin the Standard Pathway Program in the fall will enroll in 2 consecutive terms-fall and spring. Students who begin the Standard Pathway Program in the spring will enroll in 2 terms-spring and fall. The summer term is not a required term, therefore, no SBS Graduate Pathway courses are offered.

SBS graduate course credits, earned in the SBS Accelerated or Standard Pathway Program, will apply to the corresponding graduate degree program if successful progression requirements are met. SBS Graduate Pathway students must meet all academic standing requirements and policies to remain within their SBS Graduate Pathway and subsequent SBS graduate program

MSM Accelerated Pathway

1 semester program
37 credit program
9 credits apply from Graduate Pathway
28 required credits to complete MSM program

Required Courses

Prerequisites:

INTO Pathway Students Only

Credits:

0

Description:

This course is designed for students pursuing the graduate pathway program at Suffolk University to develop students' critical thinking and analysis skills and knowledge for study at a US University. These skills are developed through cross disciplinary academic-related themes that are tailored to students' specific fields of interest/study. Course activities and assessments include critical reading, primary and secondary research, report writing, oral presentations, and career-focused networking. This is a non-credit course.

Credits:

3

Description:

This course introduces students to the concepts and applications of data analytics on large data sets for managerial decision making. Students will learn foundation skills needed to extract valuable information out of data, including various descriptive and predictive analytics techniques. Students develop knowledge of data visualization and interpretation coupled with conveying data, results and insights. Issues on data acquisition, storage and management will be discussed.

Credits:

3

Description:

At its core, marketing is about providing consumer value. The practice of doing this is changing constantly-driven by rapid and far-reaching changes in technology; globalization; and the evolution of consumer values, practices, and lifestyles. This course will present themes, theories, and trends that are critical for: 1. understanding the business of creating, capturing and sustaining value; 2. introducing students to the global, consumer, and technological realities of marketing in the 21st Century; and 3. providing students with a sound foundation to explore marketing in further depth in upper-level elective courses. This course also contains an experiential component. .

And select one of the following:

Prerequisites:

MBA-660 (previously or concurrently)

Credits:

3

Description:

A key to successful marketing is cracking the code of consumer behavior. The scope of this course is analyzing consumer behavior both at home and abroad, particularly contrasting the emergent markets in the East with more established Western markets. This comparison highlights issues such as the role of consumption in negotiating modernity while honoring tradition, responses of consumers to innovations, the role of social class and status in consumption, and value placed on authenticity in different cultural milieus. This course is constructed in three modules. The first focuses on the globalization of consumption, the second on the adoption and consumption of innovations, and the last on special topics in cultural and cross-cultural studies.

Credits:

3

Description:

This course is designed to help students better understand, practice, and evaluate qualitative market research. The course introduces established and emerging research techniques which require students to actively engage in the process of conducting qualitative research (e.g., study design, data collection, analysis, reporting and storytelling). Statistical approaches including automated text analysis and content analysis are emphasized.

MSM Standard Pathway

2 semester program
37 credit program
12 credits apply from Graduate Pathway
25 required credits to complete MMS program

Required Courses: Semester One

Prerequisites:

INTO Pathway Students Only

Credits:

0

Description:

This course is designed for students pursuing the graduate pathway program at Suffolk University. Students will develop critical thinking, analytical skills and communication abilities. These skills are developed through interdisciplinary, academic-related themes tailored to students' specific fields of interest and/or study. This is a non-credit course.

Prerequisites:

INTO Pathway Students Only

Credits:

0

Description:

This course is designed for students pursuing the graduate pathway program at Suffolk University. This course is designed for international students who are studying abroad, emphasizing development, readiness, and academic success for Graduate Programs. This course covers western educational systems, university policies and procedures, writing skills and research resources, and graduate school study skills and methods. This is a non-credit course.

Credits:

3

Description:

This course introduces students to the concepts and applications of data analytics on large data sets for managerial decision making. Students will learn foundation skills needed to extract valuable information out of data, including various descriptive and predictive analytics techniques. Students develop knowledge of data visualization and interpretation coupled with conveying data, results and insights. Issues on data acquisition, storage and management will be discussed.

Credits:

3

Description:

At its core, marketing is about providing consumer value. The practice of doing this is changing constantly-driven by rapid and far-reaching changes in technology; globalization; and the evolution of consumer values, practices, and lifestyles. This course will present themes, theories, and trends that are critical for: 1. understanding the business of creating, capturing and sustaining value; 2. introducing students to the global, consumer, and technological realities of marketing in the 21st Century; and 3. providing students with a sound foundation to explore marketing in further depth in upper-level elective courses. This course also contains an experiential component. .

Required Courses: Semester Two

Prerequisites:

INTO Pathway Students Only

Credits:

0

Description:

This course is designed for students pursuing the graduate pathway program at Suffolk University. This course provides an in-depth review of a variety of key academic writing skills as well as professional communication.These skills are developed through interdisciplinary, academic-related themes tailored to students' specific fields of interest and/or study This is a non-credit course.

Prerequisites:

INTO Pathway Students Only

Credits:

0

Description:

This course is designed for students pursuing the graduate pathway program at Suffolk University. This course extends and reinforces concepts introduced in AE 052, including critical thinking, cross-cultural communication, academic and professional identity, advanced graduate program development, university resources, research methods, and presentation skills. This is a non-credit course.

Prerequisites:

MBA-625, OR SBS-604, OR MBA-622; AND MBA-660

Credits:

3

Description:

This course explores the role of research in marketing decision-making, including the cost and value of information. The course uses cases and problems to explore problem definition, research design, sampling, questionnaire design, field methods, data analysis and reporting.

Prerequisites:

MBA 660

Credits:

3

Description:

This course is designed to provide you with both a sound theoretical and an applied approach to developing and implementing marketing strategy at multiple levels of the organization - corporate, division, strategic business unit, and product. Special emphasis will be placed on dealing with contemporary marketing issues in the highly competitive global environment. The course presentation will combine lectures, case studies, guest speakers, and a semester-long, team-based project.

Upon successful completion of the MSM Pathway program, the student must follow the requirements of the Master of Science in Marketing program.