Marketing

 

Marketing Major Requirements

Learn more about this major

Degree Requirements - 124 credits

Students can earn a bachelor of science in business administration with this major. See the requirements for the bachelor of science in business administration degree.

Marketing Major Requirements

The BSBA in marketing requires the completion of 21 credit hours in marketing beyond the completion of MKT-210 (or MKT-H210) and MKT-220 (or MKT-H220) at Suffolk University. Additionally, qualifying students may elect to participate in an honors marketing track. 

Choosing a concentration is not required to be a Marketing major.

Required Courses (4 courses, 12 credits)

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

In this course we focus on people as consumers of products

Prerequisites:

MKT-210 and either MKT-220 or MKT-H221

Credits:

3.00

Description:

In this course

Prerequisites:

MKT-317, MKT-220 and 54 credits

Credits:

3.00

Description:

This course addresses the strategic analyses and frameworks in marketing to help firms increase customer satisfaction and financial performance by delivering a superior value proposition. Using a variety of experiential approaches

Prerequisites:

MKT-210, MKT-317, MKT-322, MKT-419; and either MKT-220, MKT-H221, MKT-318, or MKT-319; and at least 84 credits completed.

Credits:

3.00

Description:

This course is designed to provide students with an opportunity to learn the role of research in marketing strategies. Working with client organization

Elective Courses (3 courses, 9 credits)

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

In professional services industries such as management consulting

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC

Prerequisites:

MKT-H210 or MKT-210 and at least a 3.2 GPA

Credits:

3.00

Description:

Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Recent work has begun to provide broad insight into the role and nature of innovation targeted at the 4 billion living in poverty in the global marketplace

Prerequisites:

Take MKT-210 or MKT-H210; 3.20 GPA or higher required

Credits:

3

Description:

Recent work has begun to provide broad insight into the role and nature of innovation targeted at the 4 billion living in poverty in the global marketplace, also referred to as the bottom of the pyramid. These subsistence marketplaces have been described in terms of their size and accessibility, with brand conscious, connected customers willing to accept new technology. What is new here is a course that focuses on developing new ideas to improve the welfare of society, find new solutions of addressing old issues or set existing technology and knowledge into a new framework to deal with social objectives. Cases and a course project will be selected that cover different contexts across the globe covering advanced and developing economies, and covering markets that span the range of income levels. The course will address a number of issues, a few of which are listed as exemplars: provide students with an understanding of the relationship between societal welfare, marketing strategies and innovation; an understanding of marketing and business practices that are sustainable and work in harmony with, rather than in competition with societal development; an understanding of the leadership role marketing must play in creating sustainable innovation for of the future; an understanding of global issues of social innovation relating to products, processes, services, ideas, strategies; an opportunity to demonstrate how each element of the marketing mix can be adapted to implement global social innovation in the broader context of a firm's corporate strategy.

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Digital marketing has become essential for businesses to reach

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course covers the critical role of marketing for entrepreneurs and start-up companies as they attempt to define and carve out a market for a new company

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Topics examined in this course include the variations in economic

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Topics examined in this course include the variations in economic

Prerequisites:

MKT-210

Credits:

3.00

Description:

This course addresses the role of the sales manager in today's challenging business environment. As such

Prerequisites:

MKT-210 and at least 3.2 GPA

Credits:

3

Description:

This course addresses the role of the sales manager in today's challenging business environment. As such, the course includes an understanding of direct sales, as well as all facets of sales management such as recruitment, compensation, and management of a sales force. The core of activity is lecture and case study.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Global Retail Strategy provides students with an introduction to the field of retailing through both brick-and-mortar and digital channels. Topics include the structure

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Sports Sponsorship provides an in-depth analysis of the economic and promotional relationship between elite global/US sports and major international brands. Sports sponsorship spending is estimated in the billions in North America alone

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The purpose of this course is to explain the function and value of marketing channels and define the major channel types. This course will also explain the elementary legal aspects of channel promotion

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The Business of Sports and the Media provides an in-depth analysis of the economic and promotional relationship between major sports (professional and college) and the media. The two form a nexus which has produced phenomenal growth for both industries. As with many industries

Prerequisites:

MKT-210, MKT-220, & SBS-220

Credits:

3.00

Description:

Marketing Insights from the New Frontier will examine the state of eSports as we head into the third decade of the millennium. The course will explore marketing'??s role in positioning gaming as a competitive sport and Generation Z'??s increasing attachment to all things gaming. Students will hear from industry experts and work on creating

Prerequisites:

MKT-210 or MKT-H210, MKT-220 or MKT-H220, and junior standing

Credits:

3.00

Description:

This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership

Prerequisites:

MKT-210

Credits:

3.00

Description:

For consumers

Prerequisites:

MKT-210 and at least a 3.2 GPA

Credits:

3.00

Description:

For consumers

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course presents the principles of marketing

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The object of this course is to familiarize students with the new product techniques that are commonly used in the consumer product and service industries. The focus will be on the marketing function's input to the new product process during the pre-launch and launch stages. The course will cover a wide range of issued such as marketing definition

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Brand marketing has become an increasingly important function in organizations. The purpose of this course is to provide a thorough understanding of brand marketing principles and practices. The role of brands and branding will be examined both from a managerial and a consumer perspective. More specifically the course will present current frameworks that guide marketing managers in how to build strong brands in the marketplace. In order to build brands successfully

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Social media has altered the landscape of business

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

MKT-210 or MKT-H210 and 3.2 GPA or higher or honors student

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3

Description:

This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course, students will learn a comprehensive set of powerful tools for digital/social media marketing, such as search engine optimization (SEO), Google AdWords, social media listening, multi-channel attribution modeling, and customer path-to-purchase. Upon successful completion, students shall be able to design and/or evaluate the performance of digital marketing campaigns through the application of the most commonly used tools in the industry.

Prerequisites:

MKT-210 or MKT-H210 and MKT-220, GPA 3.2 or higher

Credits:

3.00

Description:

This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course

Prerequisites:

MKT 210 or MKT-H210

Credits:

3

Description:

This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.

Prerequisites:

Take MKT-210

Credits:

3.00

Description:

The Biotech Business and Marketing course is a general introduction of the latest research

Prerequisites:

Take MKT-210. Restricted to students with GPA of 3.2 or above.

Credits:

3

Description:

The Biotech Business and Marketing course is a general introduction of the latest research, development, and commercialization process steps for the creation of new therapeutic modalities that improve patient health. Topics covered include the purpose of using Artificial Intelligence and Machine Learning for the discovery of new medicinal compounds that are clinically potent and viable during FDA phase trials. Topics will also include the latest developments in physics, technology, and healthcare for dealing with anti-aging issues, and the ethical implications of how far we should allow technology to control our lives. Personalized medicine is gaining momentum, and we are on the introduction of a new era where personalized healthcare and treatment is the key to providing the most value in healthcare. Students will gain access and knowledge to the lucrative world of the global healthcare market worth approximately $11.9 trillion and understand that there is a place for everyone in this highly diverse industry that works on improving human health and increasing longevity.

Prerequisites:

MKT-210 or MKT-H210 and Instructor's consent required

Credits:

1.00- 6.00

Description:

Independent study allows students to expand their classroom experience by completing research in an area of interest not already covered by Suffolk courses. The student designs a unique project and finds a full-time faculty member with expertise in that topic who agrees to sponsor it and provide feedback as the proposal is refined. A well designed and executed research project broadens and/or deepens learning in a major or minor area of study and may also enhance a student's marketability to potential future employers. Students cannot register for an Independent Study until a full proposal is approved by the faculty sponsor

Prerequisites:

MKT-210 or MKT-H210 and 54 credits and at least a 3.0 GPA

Credits:

3.00

Description:

This course provides marketing majors or minors (junior status or higher) to apply marketing and business knowledge for problem solving in an organizational workplace setting. Students identify and organize their own internship position and particular project (depending on area of interest) with assistance from department staff

Honors Courses

All required courses for the Marketing major (MKT-317, MKT-322, MKT-419, and MKT-499) are offered at the honors level. Also, many MKT elective courses are offered at the honors level. The electives rotate annually.

Honors Track

The Marketing Honors Track requires a GPA of 3.2 or higher, with no grades of I, D, or F, and the completion of one of two options:

OPTION 1 Required: MKT-H317, MKT-H322, MKT-H419, and MKT-H499.

Recommended: take additional Marketing Honors electives to enhance the Honors experience.

OPTION 2 Required: Take any five (5) Marketing Honors courses (excluding MKT-H210 and MKT-H220).

Learning Goals & Objectives

Learning goals and objectives reflect the educational outcomes achieved by students through the completion of this program. These transferable skills prepare Suffolk students for success in the workplace, in graduate school, and in their local and global communities.

Learning Goals
Learning Objectives
Students will… Upon completion of the program, each student should be able to...
Understand the methods of collecting, processing and analyzing marketing information to make informed marketing decisions.
  • Identify the marketing research steps in the correct order.
       Step 1: Define research problem
       Step 2: Determine research
       design (approaches)
       Step 3: Develop data collection   
       instruments (e.g. measurement
       scales and questionnaire)
       Step 4: Determine sampling
       methods
       Step 5: Analyze data
       Step 6: Describe research
       results
  • Demonstrate ability to choose appropriate research design for given marketing research study parameters. For example: Exploratory Research,  Descriptive Research, and Causal Research.
  • Demonstrate ability to apply appropriate statistical analysis method.
Identify key factors of the marketing environment as they apply to marketing strategy.
  • Identify Relevant Marketing Environment Factor Analysis.
  • Identify associated trends for each relevant factor.
  • Understand implications of the environmental scan for marketing strategy, in terms of segmentation, targeting, and positioning (STP).
  • Implement the strategy in the form of the 4Ps (Product, Price, Place, Promotion).

Marketing Minors Requirements

Learn more about this minor

Marketing Minor for Business Students (3 courses, 9 credits)

A student may choose to minor in marketing by completing any three (3) of the following courses, beyond the completion of MKT-210 (or MKT-H210):

Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least a 3.2 to enroll.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

In professional services industries such as management consulting

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC

Prerequisites:

MKT-H210 or MKT-210 and at least a 3.2 GPA

Credits:

3.00

Description:

Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

In this course we focus on people as consumers of products

Prerequisites:

MKT-210 or MKT-H210 and at least a 3.2 GPA

Credits:

3.00

Description:

This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result

Prerequisites:

MKT-210 and either MKT-220 or MKT-H221

Credits:

3.00

Description:

In this course

Prerequisites:

MKT-210; and either MKT-220, MKT-H221, MKT-318, or MKT-319; and at least a 3.2 GPA or higher.

Credits:

3.00

Description:

In this course

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Recent work has begun to provide broad insight into the role and nature of innovation targeted at the 4 billion living in poverty in the global marketplace

Prerequisites:

Take MKT-210 or MKT-H210; 3.20 GPA or higher required

Credits:

3

Description:

Recent work has begun to provide broad insight into the role and nature of innovation targeted at the 4 billion living in poverty in the global marketplace, also referred to as the bottom of the pyramid. These subsistence marketplaces have been described in terms of their size and accessibility, with brand conscious, connected customers willing to accept new technology. What is new here is a course that focuses on developing new ideas to improve the welfare of society, find new solutions of addressing old issues or set existing technology and knowledge into a new framework to deal with social objectives. Cases and a course project will be selected that cover different contexts across the globe covering advanced and developing economies, and covering markets that span the range of income levels. The course will address a number of issues, a few of which are listed as exemplars: provide students with an understanding of the relationship between societal welfare, marketing strategies and innovation; an understanding of marketing and business practices that are sustainable and work in harmony with, rather than in competition with societal development; an understanding of the leadership role marketing must play in creating sustainable innovation for of the future; an understanding of global issues of social innovation relating to products, processes, services, ideas, strategies; an opportunity to demonstrate how each element of the marketing mix can be adapted to implement global social innovation in the broader context of a firm's corporate strategy.

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Digital marketing has become essential for businesses to reach

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course covers the critical role of marketing for entrepreneurs and start-up companies as they attempt to define and carve out a market for a new company

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Topics examined in this course include the variations in economic

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Topics examined in this course include the variations in economic

Prerequisites:

MKT-210

Credits:

3.00

Description:

This course addresses the role of the sales manager in today's challenging business environment. As such

Prerequisites:

MKT-210 and at least 3.2 GPA

Credits:

3

Description:

This course addresses the role of the sales manager in today's challenging business environment. As such, the course includes an understanding of direct sales, as well as all facets of sales management such as recruitment, compensation, and management of a sales force. The core of activity is lecture and case study.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Global Retail Strategy provides students with an introduction to the field of retailing through both brick-and-mortar and digital channels. Topics include the structure

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Sports Sponsorship provides an in-depth analysis of the economic and promotional relationship between elite global/US sports and major international brands. Sports sponsorship spending is estimated in the billions in North America alone

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The purpose of this course is to explain the function and value of marketing channels and define the major channel types. This course will also explain the elementary legal aspects of channel promotion

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The Business of Sports and the Media provides an in-depth analysis of the economic and promotional relationship between major sports (professional and college) and the media. The two form a nexus which has produced phenomenal growth for both industries. As with many industries

Prerequisites:

MKT-210, MKT-220, & SBS-220

Credits:

3.00

Description:

Marketing Insights from the New Frontier will examine the state of eSports as we head into the third decade of the millennium. The course will explore marketing'??s role in positioning gaming as a competitive sport and Generation Z'??s increasing attachment to all things gaming. Students will hear from industry experts and work on creating

Prerequisites:

MKT-210 or MKT-H210, MKT-220 or MKT-H220, and junior standing

Credits:

3.00

Description:

This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership

Prerequisites:

MKT-210

Credits:

3.00

Description:

For consumers

Prerequisites:

MKT-210 and at least a 3.2 GPA

Credits:

3.00

Description:

For consumers

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course presents the principles of marketing

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The object of this course is to familiarize students with the new product techniques that are commonly used in the consumer product and service industries. The focus will be on the marketing function's input to the new product process during the pre-launch and launch stages. The course will cover a wide range of issued such as marketing definition

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Brand marketing has become an increasingly important function in organizations. The purpose of this course is to provide a thorough understanding of brand marketing principles and practices. The role of brands and branding will be examined both from a managerial and a consumer perspective. More specifically the course will present current frameworks that guide marketing managers in how to build strong brands in the marketplace. In order to build brands successfully

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Social media has altered the landscape of business

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

MKT-210 or MKT-H210 and 3.2 GPA or higher or honors student

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3

Description:

This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course, students will learn a comprehensive set of powerful tools for digital/social media marketing, such as search engine optimization (SEO), Google AdWords, social media listening, multi-channel attribution modeling, and customer path-to-purchase. Upon successful completion, students shall be able to design and/or evaluate the performance of digital marketing campaigns through the application of the most commonly used tools in the industry.

Prerequisites:

MKT-210 or MKT-H210 and MKT-220, GPA 3.2 or higher

Credits:

3.00

Description:

This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course

Prerequisites:

MKT 210 or MKT-H210

Credits:

3

Description:

This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.

Prerequisites:

MKT-210 or MKT-H210, GPA 3.2 or higher

Credits:

3.00

Description:

This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications

Prerequisites:

Take MKT-210

Credits:

3.00

Description:

The Biotech Business and Marketing course is a general introduction of the latest research

Prerequisites:

Take MKT-210. Restricted to students with GPA of 3.2 or above.

Credits:

3

Description:

The Biotech Business and Marketing course is a general introduction of the latest research, development, and commercialization process steps for the creation of new therapeutic modalities that improve patient health. Topics covered include the purpose of using Artificial Intelligence and Machine Learning for the discovery of new medicinal compounds that are clinically potent and viable during FDA phase trials. Topics will also include the latest developments in physics, technology, and healthcare for dealing with anti-aging issues, and the ethical implications of how far we should allow technology to control our lives. Personalized medicine is gaining momentum, and we are on the introduction of a new era where personalized healthcare and treatment is the key to providing the most value in healthcare. Students will gain access and knowledge to the lucrative world of the global healthcare market worth approximately $11.9 trillion and understand that there is a place for everyone in this highly diverse industry that works on improving human health and increasing longevity.

Prerequisites:

MKT-210, MKT-317, MKT-322, MKT-419; and either MKT-220, MKT-H221, MKT-318, or MKT-319; and at least 84 credits completed.

Credits:

3.00

Description:

This course is designed to provide students with an opportunity to learn the role of research in marketing strategies. Working with client organization

Prerequisites:

MKT-210, MKT-317, MKT-322, and MKT-419; and either MKT-220, MKT-H221, MKT-318, or MKT-319; 3.2 GPA or higher and at least 84 credits completed.

Credits:

3.00

Description:

This course is designed to provide students with an opportunity to learn the role of research in marketing strategies. Working with client organization

Prerequisites:

MKT-210 or MKT-H210 and 54 credits and at least a 3.0 GPA

Credits:

3.00

Description:

This course provides marketing majors or minors (junior status or higher) to apply marketing and business knowledge for problem solving in an organizational workplace setting. Students identify and organize their own internship position and particular project (depending on area of interest) with assistance from department staff

Prerequisites:

MKT-220 and at least a 3.2 GPA

Credits:

3.00

Description:

This course provides qualified students with a unique opportunity to work either individually or with other qualified students

To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.

Marketing Minor for College of Arts & Sciences Students (4 courses, 12 credits)

College of Arts & Sciences students are required to take MKT-210 (or MKT-H210) and three (3) additional Marketing courses. Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least 3.2 to enroll.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

In professional services industries such as management consulting

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC

Prerequisites:

MKT-H210 or MKT-210 and at least a 3.2 GPA

Credits:

3.00

Description:

Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

In this course we focus on people as consumers of products

Prerequisites:

MKT-210 or MKT-H210 and at least a 3.2 GPA

Credits:

3.00

Description:

This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result

Prerequisites:

MKT-210 and either MKT-220 or MKT-H221

Credits:

3.00

Description:

In this course

Prerequisites:

MKT-210; and either MKT-220, MKT-H221, MKT-318, or MKT-319; and at least a 3.2 GPA or higher.

Credits:

3.00

Description:

In this course

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Digital marketing has become essential for businesses to reach

Prerequisites:

MKT-317, MKT-220 and 54 credits

Credits:

3.00

Description:

This course addresses the strategic analyses and frameworks in marketing to help firms increase customer satisfaction and financial performance by delivering a superior value proposition. Using a variety of experiential approaches

Prerequisites:

MKT-317 (or MKT-H317) and MKT-220 (or MKT-H220, may be taken concurrently) at least 54 credits, and 3.2 GPA

Credits:

3.00

Description:

This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course covers the critical role of marketing for entrepreneurs and start-up companies as they attempt to define and carve out a market for a new company

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Topics examined in this course include the variations in economic

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Topics examined in this course include the variations in economic

Prerequisites:

MKT-210

Credits:

3.00

Description:

This course addresses the role of the sales manager in today's challenging business environment. As such

Prerequisites:

MKT-210 and at least 3.2 GPA

Credits:

3

Description:

This course addresses the role of the sales manager in today's challenging business environment. As such, the course includes an understanding of direct sales, as well as all facets of sales management such as recruitment, compensation, and management of a sales force. The core of activity is lecture and case study.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Global Retail Strategy provides students with an introduction to the field of retailing through both brick-and-mortar and digital channels. Topics include the structure

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Sports Sponsorship provides an in-depth analysis of the economic and promotional relationship between elite global/US sports and major international brands. Sports sponsorship spending is estimated in the billions in North America alone

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The purpose of this course is to explain the function and value of marketing channels and define the major channel types. This course will also explain the elementary legal aspects of channel promotion

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The Business of Sports and the Media provides an in-depth analysis of the economic and promotional relationship between major sports (professional and college) and the media. The two form a nexus which has produced phenomenal growth for both industries. As with many industries

Prerequisites:

MKT-210, MKT-220, & SBS-220

Credits:

3.00

Description:

Marketing Insights from the New Frontier will examine the state of eSports as we head into the third decade of the millennium. The course will explore marketing'??s role in positioning gaming as a competitive sport and Generation Z'??s increasing attachment to all things gaming. Students will hear from industry experts and work on creating

Prerequisites:

MKT-210 or MKT-H210, MKT-220 or MKT-H220, and junior standing

Credits:

3.00

Description:

This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership

Prerequisites:

MKT-210

Credits:

3.00

Description:

For consumers

Prerequisites:

MKT-210 and at least a 3.2 GPA

Credits:

3.00

Description:

For consumers

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course presents the principles of marketing

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The object of this course is to familiarize students with the new product techniques that are commonly used in the consumer product and service industries. The focus will be on the marketing function's input to the new product process during the pre-launch and launch stages. The course will cover a wide range of issued such as marketing definition

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Brand marketing has become an increasingly important function in organizations. The purpose of this course is to provide a thorough understanding of brand marketing principles and practices. The role of brands and branding will be examined both from a managerial and a consumer perspective. More specifically the course will present current frameworks that guide marketing managers in how to build strong brands in the marketplace. In order to build brands successfully

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Social media has altered the landscape of business

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

MKT-210 or MKT-H210 and 3.2 GPA or higher or honors student

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3

Description:

This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course, students will learn a comprehensive set of powerful tools for digital/social media marketing, such as search engine optimization (SEO), Google AdWords, social media listening, multi-channel attribution modeling, and customer path-to-purchase. Upon successful completion, students shall be able to design and/or evaluate the performance of digital marketing campaigns through the application of the most commonly used tools in the industry.

Prerequisites:

MKT 210 or MKT-H210

Credits:

3

Description:

This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.

Prerequisites:

MKT-210 or MKT-H210, GPA 3.2 or higher

Credits:

3.00

Description:

This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications

Prerequisites:

Take MKT-210

Credits:

3.00

Description:

The Biotech Business and Marketing course is a general introduction of the latest research

Prerequisites:

Take MKT-210. Restricted to students with GPA of 3.2 or above.

Credits:

3

Description:

The Biotech Business and Marketing course is a general introduction of the latest research, development, and commercialization process steps for the creation of new therapeutic modalities that improve patient health. Topics covered include the purpose of using Artificial Intelligence and Machine Learning for the discovery of new medicinal compounds that are clinically potent and viable during FDA phase trials. Topics will also include the latest developments in physics, technology, and healthcare for dealing with anti-aging issues, and the ethical implications of how far we should allow technology to control our lives. Personalized medicine is gaining momentum, and we are on the introduction of a new era where personalized healthcare and treatment is the key to providing the most value in healthcare. Students will gain access and knowledge to the lucrative world of the global healthcare market worth approximately $11.9 trillion and understand that there is a place for everyone in this highly diverse industry that works on improving human health and increasing longevity.

Prerequisites:

MKT-210, MKT-317, MKT-322, MKT-419; and either MKT-220, MKT-H221, MKT-318, or MKT-319; and at least 84 credits completed.

Credits:

3.00

Description:

This course is designed to provide students with an opportunity to learn the role of research in marketing strategies. Working with client organization

Prerequisites:

MKT-210, MKT-317, MKT-322, and MKT-419; and either MKT-220, MKT-H221, MKT-318, or MKT-319; 3.2 GPA or higher and at least 84 credits completed.

Credits:

3.00

Description:

This course is designed to provide students with an opportunity to learn the role of research in marketing strategies. Working with client organization

Prerequisites:

MKT-220 and at least a 3.2 GPA

Credits:

3.00

Description:

This course provides qualified students with a unique opportunity to work either individually or with other qualified students

To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.

Professional Selling Minor for Business Students (4 courses, 12 credits)

A business student may choose to minor in Professional Selling after completing one of the following two (2) courses. Courses with an "H" as part of the course number are Honors courses and require a GPA of at least a 3.2 to enroll.

Prerequisites:

SBS-200 (concurrently or previously). WRI-100, WRI-100+, WRI-101, or WRI-H103. SBS-101 or SBS-H101.

Credits:

3.00

Description:

As part of the core curriculum for the BSBA

Prerequisites:

SBS-200 (concurrently or previously). WRI-100, WRI-100+, WRI-101, or WRI-H103. SBS-101.

Credits:

3.00

Description:

This course addresses the topics that remain relevant and important

The following three (3) of the four (4) courses must be completed for the minor:

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

In professional services industries such as management consulting

Prerequisites:

MKT-210 and either MKT-220 or MKT-H221

Credits:

3.00

Description:

In this course

Prerequisites:

MKT-210

Credits:

3.00

Description:

This course addresses the role of the sales manager in today's challenging business environment. As such

Professional Selling Minor for College of Arts & Sciences Students (4 courses, 12 credits)

See individual course descriptions for prerequisites.
Required courses for CAS students:

Select one of the following:

Prerequisites:

SBS-200 (concurrently or previously). WRI-100, WRI-100+, WRI-101, or WRI-H103. SBS-101 or SBS-H101.

Credits:

3.00

Description:

As part of the core curriculum for the BSBA

Prerequisites:

SBS-200 (concurrently or previously). WRI-100, WRI-100+, WRI-101, or WRI-H103. SBS-101.

Credits:

3.00

Description:

This course addresses the topics that remain relevant and important

And the following three (3) courses:

Prerequisites:

MKT 210 or MKT-H210

Credits:

3

Description:

Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly, the stages of the professional selling process are examined, as well as the role of sales in today's marketing environment. Emphasis is placed on adaptive selling techniques and developing effective interpersonal communication skills. A detailed examination of sales careers is provided.

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3

Description:

In professional services industries such as management consulting, financial services, and healthcare, professional selling plays a key role in relationship-building and consultative problem-solving. Using experiential learning through role-plays, case study analysis, and other interactive methods, students gain knowledge and skills about the selling process (and related elements) in the context of service dominant business and non-profit organizations.

Prerequisites:

MKT-210

Credits:

3

Description:

This course addresses the role of the sales manager in today's challenging business environment. As such, the course includes an understanding of direct sales, as well as all facets of sales management such as recruitment, compensation, and management of a sales force. The core of activity is lecture and case study.

Digital Marketing Minor

Select three (3) from the following:

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Digital marketing has become essential for businesses to reach

Prerequisites:

MKT-210, MKT-220, & SBS-220

Credits:

3.00

Description:

Marketing Insights from the New Frontier will examine the state of eSports as we head into the third decade of the millennium. The course will explore marketing'??s role in positioning gaming as a competitive sport and Generation Z'??s increasing attachment to all things gaming. Students will hear from industry experts and work on creating

Prerequisites:

MKT-210

Credits:

3.00

Description:

For consumers

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Social media has altered the landscape of business

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3

Description:

This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course, students will learn a comprehensive set of powerful tools for digital/social media marketing, such as search engine optimization (SEO), Google AdWords, social media listening, multi-channel attribution modeling, and customer path-to-purchase. Upon successful completion, students shall be able to design and/or evaluate the performance of digital marketing campaigns through the application of the most commonly used tools in the industry.

Prerequisites:

MKT 210 or MKT-H210

Credits:

3

Description:

This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.

Global Marketing Minor

Complete all three (3):

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Recent work has begun to provide broad insight into the role and nature of innovation targeted at the 4 billion living in poverty in the global marketplace

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Topics examined in this course include the variations in economic

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Global Retail Strategy provides students with an introduction to the field of retailing through both brick-and-mortar and digital channels. Topics include the structure

Prerequisites:

Take MKT-210

Credits:

3.00

Description:

The Biotech Business and Marketing course is a general introduction of the latest research

Product Innovation and Brand Marketing Minor

Select three (3) from the following:

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Global Retail Strategy provides students with an introduction to the field of retailing through both brick-and-mortar and digital channels. Topics include the structure

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course presents the principles of marketing

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The object of this course is to familiarize students with the new product techniques that are commonly used in the consumer product and service industries. The focus will be on the marketing function's input to the new product process during the pre-launch and launch stages. The course will cover a wide range of issued such as marketing definition

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Brand marketing has become an increasingly important function in organizations. The purpose of this course is to provide a thorough understanding of brand marketing principles and practices. The role of brands and branding will be examined both from a managerial and a consumer perspective. More specifically the course will present current frameworks that guide marketing managers in how to build strong brands in the marketplace. In order to build brands successfully

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Social media has altered the landscape of business

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

Take MKT-210

Credits:

3.00

Description:

The Biotech Business and Marketing course is a general introduction of the latest research

Sports Marketing Minor

Select three (3) from the following:

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Sports Sponsorship provides an in-depth analysis of the economic and promotional relationship between elite global/US sports and major international brands. Sports sponsorship spending is estimated in the billions in North America alone

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The Business of Sports and the Media provides an in-depth analysis of the economic and promotional relationship between major sports (professional and college) and the media. The two form a nexus which has produced phenomenal growth for both industries. As with many industries

Prerequisites:

MKT-210, MKT-220, & SBS-220

Credits:

3.00

Description:

Marketing Insights from the New Frontier will examine the state of eSports as we head into the third decade of the millennium. The course will explore marketing'??s role in positioning gaming as a competitive sport and Generation Z'??s increasing attachment to all things gaming. Students will hear from industry experts and work on creating

Prerequisites:

MKT-210 or MKT-H210, MKT-220 or MKT-H220, and junior standing

Credits:

3.00

Description:

This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership

 

Marketing Concentrations

Concentrations

Students have the option to choose one of the following Marketing concentrations; however, choosing a Marketing concentration is not required.

Marketing majors who choose to specialize in one of five concentrations are required to complete the Marketing major requirements; MKT-317, MKT-322, MKT-419, and MKT-499, as well as follow the instructions below for their area of personal interest.

Sports Marketing

Select three (3) from the following:

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Sports Sponsorship provides an in-depth analysis of the economic and promotional relationship between elite global/US sports and major international brands. Sports sponsorship spending is estimated in the billions in North America alone

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The Business of Sports and the Media provides an in-depth analysis of the economic and promotional relationship between major sports (professional and college) and the media. The two form a nexus which has produced phenomenal growth for both industries. As with many industries

Prerequisites:

MKT-210, MKT-220, & SBS-220

Credits:

3.00

Description:

Marketing Insights from the New Frontier will examine the state of eSports as we head into the third decade of the millennium. The course will explore marketing'??s role in positioning gaming as a competitive sport and Generation Z'??s increasing attachment to all things gaming. Students will hear from industry experts and work on creating

Prerequisites:

MKT-210 or MKT-H210, MKT-220 or MKT-H220, and junior standing

Credits:

3.00

Description:

This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership

Digital Marketing

Select three (3) from the following:

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Digital marketing has become essential for businesses to reach

Prerequisites:

MKT-210, MKT-220, & SBS-220

Credits:

3.00

Description:

Marketing Insights from the New Frontier will examine the state of eSports as we head into the third decade of the millennium. The course will explore marketing'??s role in positioning gaming as a competitive sport and Generation Z'??s increasing attachment to all things gaming. Students will hear from industry experts and work on creating

Prerequisites:

MKT-210

Credits:

3.00

Description:

For consumers

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Social media has altered the landscape of business

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3

Description:

This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course, students will learn a comprehensive set of powerful tools for digital/social media marketing, such as search engine optimization (SEO), Google AdWords, social media listening, multi-channel attribution modeling, and customer path-to-purchase. Upon successful completion, students shall be able to design and/or evaluate the performance of digital marketing campaigns through the application of the most commonly used tools in the industry.

Prerequisites:

MKT 210 or MKT-H210

Credits:

3

Description:

This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.

Product Innovation and Brand Marketing

Select three (3) from the following:

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Global Retail Strategy provides students with an introduction to the field of retailing through both brick-and-mortar and digital channels. Topics include the structure

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course presents the principles of marketing

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The object of this course is to familiarize students with the new product techniques that are commonly used in the consumer product and service industries. The focus will be on the marketing function's input to the new product process during the pre-launch and launch stages. The course will cover a wide range of issued such as marketing definition

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Brand marketing has become an increasingly important function in organizations. The purpose of this course is to provide a thorough understanding of brand marketing principles and practices. The role of brands and branding will be examined both from a managerial and a consumer perspective. More specifically the course will present current frameworks that guide marketing managers in how to build strong brands in the marketplace. In order to build brands successfully

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Social media has altered the landscape of business

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

Take MKT-210

Credits:

3.00

Description:

The Biotech Business and Marketing course is a general introduction of the latest research

Global Marketing

Complete all three (3):

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Recent work has begun to provide broad insight into the role and nature of innovation targeted at the 4 billion living in poverty in the global marketplace

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Topics examined in this course include the variations in economic

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Global Retail Strategy provides students with an introduction to the field of retailing through both brick-and-mortar and digital channels. Topics include the structure

Prerequisites:

Take MKT-210

Credits:

3.00

Description:

The Biotech Business and Marketing course is a general introduction of the latest research

Professional Selling

Complete all three (3):

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

In professional services industries such as management consulting

Prerequisites:

MKT-210

Credits:

3.00

Description:

This course addresses the role of the sales manager in today's challenging business environment. As such

Again, choosing a concentration is not required to be a Marketing major. It is an option for students who would like to specialize in a particular area.

General Cross-Concentration Elective*

Prerequisites:

MKT-220 and at least a 3.2 GPA

Credits:

3.00

Description:

This course provides qualified students with a unique opportunity to work either individually or with other qualified students

*MKT-H525 can be used as an elective option in Marketing concentrations on a case-by-case scenario dependent on the MKT-H525 client for the enrolled semester.

Marketing Undergraduate Courses

Undergraduate Courses

Prerequisites:

SBS-200 (concurrently or previously). WRI-100, WRI-100+, WRI-101, or WRI-H103. SBS-101 or SBS-H101.

Credits:

3.00

Description:

As part of the core curriculum for the BSBA

Prerequisites:

SBS-200 (concurrently or previously). WRI-100, WRI-100+, WRI-101, or WRI-H103. SBS-101.

Credits:

3.00

Description:

This course addresses the topics that remain relevant and important

Prerequisites:

MKT-210 or MKT-H210. WRI-102 or WRI-H103. STATS-240 or STATS-250. SBS-300 (concurrently or previously)

Credits:

3.00

Description:

Business Research Methods is a general introduction to both quantitative and qualitative business research methods. Topics covered include the purpose of research

Prerequisites:

MKT-210 or MKT-H210. WRI-102 or WRI-H103. STATS-240 or STATS-250. 3.2 GPA or higher. SBS-300 (concurrently or previously).

Credits:

3.00

Description:

Business Research Methods is a general introduction to both quantitative and qualitative business research methods. Topics covered include the purpose of research

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

In professional services industries such as management consulting

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC

Prerequisites:

MKT-H210 or MKT-210 and at least a 3.2 GPA

Credits:

3.00

Description:

Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships that drive brand value. This course examines the strategic foundations of IMC

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

In this course we focus on people as consumers of products

Prerequisites:

MKT-210 or MKT-H210 and at least a 3.2 GPA

Credits:

3.00

Description:

This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result

Prerequisites:

MKT-210 and either MKT-220 or MKT-H221

Credits:

3.00

Description:

In this course

Prerequisites:

MKT-210; and either MKT-220, MKT-H221, MKT-318, or MKT-319; and at least a 3.2 GPA or higher.

Credits:

3.00

Description:

In this course

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Recent work has begun to provide broad insight into the role and nature of innovation targeted at the 4 billion living in poverty in the global marketplace

Prerequisites:

Take MKT-210 or MKT-H210; 3.20 GPA or higher required

Credits:

3

Description:

Recent work has begun to provide broad insight into the role and nature of innovation targeted at the 4 billion living in poverty in the global marketplace, also referred to as the bottom of the pyramid. These subsistence marketplaces have been described in terms of their size and accessibility, with brand conscious, connected customers willing to accept new technology. What is new here is a course that focuses on developing new ideas to improve the welfare of society, find new solutions of addressing old issues or set existing technology and knowledge into a new framework to deal with social objectives. Cases and a course project will be selected that cover different contexts across the globe covering advanced and developing economies, and covering markets that span the range of income levels. The course will address a number of issues, a few of which are listed as exemplars: provide students with an understanding of the relationship between societal welfare, marketing strategies and innovation; an understanding of marketing and business practices that are sustainable and work in harmony with, rather than in competition with societal development; an understanding of the leadership role marketing must play in creating sustainable innovation for of the future; an understanding of global issues of social innovation relating to products, processes, services, ideas, strategies; an opportunity to demonstrate how each element of the marketing mix can be adapted to implement global social innovation in the broader context of a firm's corporate strategy.

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Digital marketing has become essential for businesses to reach

Prerequisites:

MKT-317, MKT-220 and 54 credits

Credits:

3.00

Description:

This course addresses the strategic analyses and frameworks in marketing to help firms increase customer satisfaction and financial performance by delivering a superior value proposition. Using a variety of experiential approaches

Prerequisites:

MKT-317 (or MKT-H317) and MKT-220 (or MKT-H220, may be taken concurrently) at least 54 credits, and 3.2 GPA

Credits:

3.00

Description:

This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course covers the critical role of marketing for entrepreneurs and start-up companies as they attempt to define and carve out a market for a new company

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Topics examined in this course include the variations in economic

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Topics examined in this course include the variations in economic

Prerequisites:

MKT-210

Credits:

3.00

Description:

This course addresses the role of the sales manager in today's challenging business environment. As such

Prerequisites:

MKT-210 and at least 3.2 GPA

Credits:

3

Description:

This course addresses the role of the sales manager in today's challenging business environment. As such, the course includes an understanding of direct sales, as well as all facets of sales management such as recruitment, compensation, and management of a sales force. The core of activity is lecture and case study.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Global Retail Strategy provides students with an introduction to the field of retailing through both brick-and-mortar and digital channels. Topics include the structure

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3.00

Description:

Sports Sponsorship provides an in-depth analysis of the economic and promotional relationship between elite global/US sports and major international brands. Sports sponsorship spending is estimated in the billions in North America alone

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The purpose of this course is to explain the function and value of marketing channels and define the major channel types. This course will also explain the elementary legal aspects of channel promotion

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The Business of Sports and the Media provides an in-depth analysis of the economic and promotional relationship between major sports (professional and college) and the media. The two form a nexus which has produced phenomenal growth for both industries. As with many industries

Prerequisites:

MKT-210, MKT-220, & SBS-220

Credits:

3.00

Description:

Marketing Insights from the New Frontier will examine the state of eSports as we head into the third decade of the millennium. The course will explore marketing'??s role in positioning gaming as a competitive sport and Generation Z'??s increasing attachment to all things gaming. Students will hear from industry experts and work on creating

Prerequisites:

MKT-210 or MKT-H210, MKT-220 or MKT-H220, and junior standing

Credits:

3.00

Description:

This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional and experiential value. Sport organizations provide a wide variety of services from leadership

Prerequisites:

MKT-210

Credits:

3.00

Description:

For consumers

Prerequisites:

MKT-210 and at least a 3.2 GPA

Credits:

3.00

Description:

For consumers

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course presents the principles of marketing

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

The object of this course is to familiarize students with the new product techniques that are commonly used in the consumer product and service industries. The focus will be on the marketing function's input to the new product process during the pre-launch and launch stages. The course will cover a wide range of issued such as marketing definition

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Brand marketing has become an increasingly important function in organizations. The purpose of this course is to provide a thorough understanding of brand marketing principles and practices. The role of brands and branding will be examined both from a managerial and a consumer perspective. More specifically the course will present current frameworks that guide marketing managers in how to build strong brands in the marketplace. In order to build brands successfully

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Social media has altered the landscape of business

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

Social media is transforming the way consumers work

Prerequisites:

MKT-210 or MKT-H210

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

MKT-210 or MKT-H210 and 3.2 GPA or higher or honors student

Credits:

3.00

Description:

This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Specifically

Prerequisites:

Take MKT-210 or MKT-H210

Credits:

3

Description:

This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course, students will learn a comprehensive set of powerful tools for digital/social media marketing, such as search engine optimization (SEO), Google AdWords, social media listening, multi-channel attribution modeling, and customer path-to-purchase. Upon successful completion, students shall be able to design and/or evaluate the performance of digital marketing campaigns through the application of the most commonly used tools in the industry.

Prerequisites:

MKT-210 or MKT-H210 and MKT-220, GPA 3.2 or higher

Credits:

3.00

Description:

This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course

Prerequisites:

MKT 210 or MKT-H210

Credits:

3

Description:

This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications, 3. mobile hybrids - companies making a huge shift to mobile; and 4. mobile marketing and advertising. The course will rely heavily on discussion of real mobile business cases with lectures from leaders from inside the mobile industry. Evaluation will be based on assignments, class participation, and a group project.

Prerequisites:

MKT-210 or MKT-H210, GPA 3.2 or higher

Credits:

3.00

Description:

This new course in the digital marketing track focuses on how mobile device usage has completely changed the paradigm for companies in every industry. It will focus on the following four major areas: 1. consumer usage of mobile devices; 2. mobile-only companies and applications

Prerequisites:

Take MKT-210

Credits:

3.00

Description:

The Biotech Business and Marketing course is a general introduction of the latest research

Prerequisites:

Take MKT-210. Restricted to students with GPA of 3.2 or above.

Credits:

3

Description:

The Biotech Business and Marketing course is a general introduction of the latest research, development, and commercialization process steps for the creation of new therapeutic modalities that improve patient health. Topics covered include the purpose of using Artificial Intelligence and Machine Learning for the discovery of new medicinal compounds that are clinically potent and viable during FDA phase trials. Topics will also include the latest developments in physics, technology, and healthcare for dealing with anti-aging issues, and the ethical implications of how far we should allow technology to control our lives. Personalized medicine is gaining momentum, and we are on the introduction of a new era where personalized healthcare and treatment is the key to providing the most value in healthcare. Students will gain access and knowledge to the lucrative world of the global healthcare market worth approximately $11.9 trillion and understand that there is a place for everyone in this highly diverse industry that works on improving human health and increasing longevity.

Prerequisites:

MKT-210, MKT-317, MKT-322, MKT-419; and either MKT-220, MKT-H221, MKT-318, or MKT-319; and at least 84 credits completed.

Credits:

3.00

Description:

This course is designed to provide students with an opportunity to learn the role of research in marketing strategies. Working with client organization

Prerequisites:

MKT-210, MKT-317, MKT-322, and MKT-419; and either MKT-220, MKT-H221, MKT-318, or MKT-319; 3.2 GPA or higher and at least 84 credits completed.

Credits:

3.00

Description:

This course is designed to provide students with an opportunity to learn the role of research in marketing strategies. Working with client organization

Prerequisites:

MKT-210 or MKT-H210 and Instructor's consent required

Credits:

1.00- 6.00

Description:

Independent study allows students to expand their classroom experience by completing research in an area of interest not already covered by Suffolk courses. The student designs a unique project and finds a full-time faculty member with expertise in that topic who agrees to sponsor it and provide feedback as the proposal is refined. A well designed and executed research project broadens and/or deepens learning in a major or minor area of study and may also enhance a student's marketability to potential future employers. Students cannot register for an Independent Study until a full proposal is approved by the faculty sponsor

Prerequisites:

MKT-210 or MKT-H210 and at least a 3.2 GPA and Instructor's Consent

Credits:

1.00- 3.00

Description:

This elective course option involves a student initiated written proposal to a willing and appropriate full-time faculty member for a directed study project. Normally this is for three credits and completed during one semester. The faculty member and student must concur on a written proposal and final project. Approval by the Department Chair and the Dean is necessary prior to registration.

Prerequisites:

MKT-210 or MKT-H210 and 54 credits and at least a 3.0 GPA

Credits:

3.00

Description:

This course provides marketing majors or minors (junior status or higher) to apply marketing and business knowledge for problem solving in an organizational workplace setting. Students identify and organize their own internship position and particular project (depending on area of interest) with assistance from department staff

Prerequisites:

MKT 319; 3.2 GPA

Credits:

1.00- 3.00

Description:

The honors marketing internship provides qualified students with a unique opportunity to work either individually or with other qualified students, on a marketing consulting project for a professional client. Projects could include, but are not limited to the development of strategic marketing plans and marketing research projects. Students will create and deliver a professional report and presentation to the client upon completion of the semester project.

Prerequisites:

MKT-220 and at least a 3.2 GPA

Credits:

3.00

Description:

This course provides qualified students with a unique opportunity to work either individually or with other qualified students

Prerequisites:

MKT 210; MKT 318 or ISOM 201; 2.8 GPA preferred

Credits:

3

Description:

An in-depth analysis of timely special issues in the field of marketing. Specific topics vary by semester. PREREQUISITES FOR SPECIAL TOPICS COURSE WILL VARY BY SEMESTER. Description for New Product Development: The focus of this course will be on the marketing function's input to the new product innovation process during the pre-launch and launch stages. The course will cover a wide range of issues such as market definition, concept generation and evaluation, product design, product positioning, test marketing, and product launch and tracking. The course will be based on lectures, case discussions, and project assignments. The lectures will provide an overview and discuss issues included in the assigned readings. The case discussion will provide an application setting to test the concepts learned in the lectures. The project assignments are designed to give students hands-on-experience with tools and techniques for marketing product and technology innovations.

Prerequisites:

MKT-210 or MKT H210. WRI-102 or WRI-H103. STATS-240 or STATS-250. SBS-300 (concurrently or previously)

Credits:

3.00

Description:

The world is constantly changing and businesses as well as individual employees must adapt. In order to effectively leverage future communication technologies and media

Prerequisites:

MKT-210 or MKT-H210. WRI-102 or WRI-H103. STATS-240 or STATS-250. 3.2 GPA or higher. SBS-300 (concurrently or previously).

Credits:

3.00

Description:

The world is constantly changing