Robert Smith, PhD

Assistant Professor, Marketing

Send a Message


Dr. Robert S. Smith is from New Orleans and is an alum of Louisiana State University. With undergraduate and graduate degrees in cognitive science, his research focuses on various manifestations of consumer psychology, including consumer memory, biases, perceptions, and engagement within an attention economy. He often applies his research to small businesses and high-growth startups, sports, and pedagogical settings. He has recent publications in the Journal of Marketing Education, the European Sport Management Quarterly, and the Marketing Education Review.

During his time at Suffolk University, Robert has developed courses related to marketing analytics, marketing automation, business research, and biostatistics. He has taught a total of nine different courses at Suffolk. Through these courses, Robert has partnered with clients such as the Boston Red Sox, the Appalachian Mountain Club, the Autism Research Institute, Mass General Hospital, and Grubhub. He has received grant funding to develop pedagogical initiatives related to curriculum innovation as well as experiential learning.

When not doing the above, he spends his time coercing his children into watching a variety of his favorite sports teams find creative ways to lose.

Honors and Recognitions


  • Innovative Teaching Award (2021)
  • SGA Outstanding Faculty of the Year (2017)
  • Eastern Academy of Management Best Paper Award (2018)
  • New England Journal of Entrepreneurship Best Paper Award (2018)


  • Curriculum Innovation Grant (2021)
  • Experiential Learning Grant (2020)
  • SBS Research Grant (2014, 2017, 2020, 2021)


  • Teaching Committee Faculty Spotlight (2017)
  • Finalist for SGA Outstanding Faculty of the Year Award (2019)


Recent Intellectual Contributions

Yuksel, M., Smith, A. N., Smith, R. S., Bicen, P., Wilson, E. J., & Weiner, J. (In Press). Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses. Journal of Marketing Education.

Wilson, E. J., McCabe, C., & Smith, R. S. (2018). Curriculum innovation for marketing analytics. Marketing Education Review, 28(1), 52-66.

Kim, Y., Smith, R. D., & Kwak, D. H. (2018). Feelings of gratitude: A mechanism for consumer reciprocity. European Sport Management Quarterly, 18(3), 307-329.

Huvaj, M. N., Darmody, A., & Smith, R. (2018, July). Psychological ownership and sensemaking in non-equity crowdfunding. In Academy of Management Proceedings (Vol. 2018, No. 1, p. 17494), Briarcliff Manor, NY.

Yuksel, M., Smith, R., & McCabe, C. (2017, May). Reciprocal Intentions: Effects of Promotional Giveaways on Consumers’ In-Venue Spending Intentions: An Abstract. In Academy of Marketing Science Annual Conference (pp. 657-658). Springer.

Huvaj, M. N., Smith, R, & Darmody, A. (2015, June). A psychological ownership perspective for crowdfunding. In Frontiers for Entrepreneurship Research, Wellesley, MA.

Intellectual Contributions

Media Highlights 

Faculty Default

Contact Me

Office Hours

Courses Taught

MKT322: Marketing Analytics
SBSHC-345: Marketing Automation
LAW2438: Biostatistics for Clinical Trials
MBA740: Innovation meets Corporation – CES and Beyond
MKT220: Business Research
SIB550: Italy Travel Seminar
MKT317: Consumer Behavior
ENT280: Opportunity Recognition
MKT318: Marketing Tools and Analysis

Professional Links

Google Scholar

Degrees/Professional Certifications
  • PhD, Florida State University
  • MS, Mississippi State University
  • BS, Louisiana State University