Robert Smith, PhD

Associate Professor, Marketing

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Dr. Robert S. Smith is from New Orleans and is an alum of Louisiana State University. With undergraduate and graduate degrees in cognitive science, his research focuses on various manifestations of consumer psychology, including consumer memory, biases, perceptions, and engagement within an attention economy. He often applies his research to small businesses and high-growth startups, sports, and pedagogical settings. He has recent publications in the Journal of Business Research, Journal of Business Venturing Insights, and Current Psychology.

During his time at Suffolk University, Robert has developed courses related to machine learning, marketing analytics, marketing automation, business research, and biostatistics. He has taught a total of ten different courses at Suffolk. Through these courses, Robert has partnered with clients such as the Boston Red Sox, the Appalachian Mountain Club, the Autism Research Institute, Mass General Hospital, and Grubhub. He has received grant funding to develop pedagogical initiatives related to curriculum innovation as well as experiential learning.

When not doing the above, he spends his time coercing his children into watching a variety of his favorite sports teams find creative ways to lose.

Honors and Recognitions


  • Dean's Excellence Award in Teaching (2023)
  • Innovative Teaching Award (2021)
  • SGA Outstanding Faculty of the Year (2017)
  • Eastern Academy of Management Best Paper Award (2018)
  • New England Journal of Entrepreneurship Best Paper Award (2018)


  • Curriculum Innovation Grant (2021)
  • Experiential Learning Grant (2020)
  • SBS Research Grant (2014, 2017, 2020, 2021)


  • Teaching Committee Faculty Spotlight (2017)
  • Finalist for SGA Outstanding Faculty of the Year Award (2019)


Recent Intellectual Contributions

Huvaj, M. N., Darmody, A., & Smith, R. S. (2023). Psychological ownership and disownership in reward-based crowdfunding. Journal of Business Research, 158, 113671.

Chen, Y., Chen, L., & Smith, R. (2022). Linking passion to performance in the social commerce community: The role of collaborative information exchange. Journal of Business Venturing Insights, 18, e00351. 

Elliot, E., Smith, R. S., & Bicen, P. (2023). Ethnic chambers of commerce and co-creation of value: a synthesis of cultural and networking competencies. Journal of Research in Marketing and Entrepreneurship, 25(1), 26-42. 

Smith, R. S., & Graham, K. A. (2021). When leaders are marketers: A duality perspective on the effect of openness to experience on marketing behaviors and the moderating role of bottom-line mentality. Current Psychology, 1-15.

Yuksel, M., Smith, A. N., Smith, R. S., Bicen, P., Wilson, E. J., & Weiner, J. (2021). Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses. Journal of Marketing Education, 43(3), 354-370.

Wilson, E. J., McCabe, C., & Smith, R. S. (2018). Curriculum innovation for marketing analytics. Marketing Education Review, 28(1), 52-66.

Kim, Y., Smith, R. D., & Kwak, D. H. (2018). Feelings of gratitude: A mechanism for consumer reciprocity. European Sport Management Quarterly, 18(3), 307-329.

Huvaj, M. N., Darmody, A., & Smith, R. (2018, July). Psychological ownership and sensemaking in non-equity crowdfunding. In Academy of Management Proceedings (Vol. 2018, No. 1, p. 17494), Briarcliff Manor, NY.

Yuksel, M., Smith, R., & McCabe, C. (2017, May). Reciprocal Intentions: Effects of Promotional Giveaways on Consumers’ In-Venue Spending Intentions: An Abstract. In Academy of Marketing Science Annual Conference (pp. 657-658). Springer.

Huvaj, M. N., Smith, R, & Darmody, A. (2015, June). A psychological ownership perspective for crowdfunding. In Frontiers for Entrepreneurship Research, Wellesley, MA.

Intellectual Contributions

Media Highlights 

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Courses Taught

MKT-869: Machine Learning for Marketing
MKT-322: Marketing Analytics
SBSHC-345: Marketing Automation
LAW-2438: Biostatistics for Clinical Trials
MBA-740: Innovation meets Corporation – CES and Beyond
MKT-220: Business Research
SIB-550: Italy Travel Seminar
MKT-317: Consumer Behavior
ENT-280: Opportunity Recognition
MKT-318: Marketing Tools and Analysis

Professional Links

Google Scholar

Degrees/Professional Certifications

  • PhD, Florida State University
  • MS, Mississippi State University
  • BS, Louisiana State University