With an emphasis on networking and collaboration, our business analytics offering has a multidisciplinary and multi-method approach.
Faculty from different departments, perspectives, and backgrounds follow this general analytical approach:
- Business Problem/Question Framing
- Analytics Problem Framing
- Methodology/Approach Selection
- Model Building and Evaluation
- Life Cycle Management
- Continuous Improvement
Our topics include, but are not limited to:
- Engaging customer participation and extracting customer insights in mobile marketing and social media
- Customer value co-creation in product and service innovations
- Using Big Data and marketing analytics to drive innovation successes and global competitiveness
- Market dynamism and firms' adaptive capabilities
- Intra- and inter-organizational integration for creating and delivering customer value
- Embedded reminder systems for improved population health
- Community health indicators to prevent and reverse obesity
We welcome projects from analysts, managers, consultants, and researchers who wish to understand, describe, analyze, predict, and transform their data into greater business value.
e-Health Innovation Project
Vision and Mission
This is a project for innovation and applied research in the design, implementation, management and use of health information technology (HIT). HIT includes, but is not limited to the following: health records, telehealth, and consumer health informatics.
The e-Health Innovation Project supports innovation, learning and applied research in the design, implementation, management and use of health information technology (HIT). Project members collaborate with HIT professionals from healthcare delivery and other sectors on research and on educational activities such as public forums on current issues in e-health innovation.
We foster creative collaborations with healthcare providers, businesses, nonprofit organizations, government and others in academia. Our goal is meaningful use of HIT by health professionals and consumers in support of sustainable quality, improved access, and enhanced opportunities for consumer engagement in healthcare. This use can best emerge from health professionals and consumers acting as co-creators and collaborative users of health information.
We are engaging with diverse stakeholders involved with innovation in consumer health information. As we move forward, the following aspects of consumer health information technology will be on our agenda: privacy, quality, accessibility, portability, ownership, trust, and usability by both consumer and clinician.
Since 2011, we have been collaborating with Adrian Zai, MD, PhD, and other researchers at Massachusetts General Hospital to model data from information technology that optimizes cancer screening in men and women. We have good preliminary results, and are looking to extend the methodology to diabetes management and other health areas.
Innovation Leadership Series
Today, we are surrounded by innovations: new products, new services, and new technologies are now the norm, not the exception. Yet the “big issues” of innovation which weigh on our future – powering economic growth, creating responsive governments, building healthy industries – are hard to grasp, and even harder to tackle.
The Innovation Leadership Series is intended as a forum for dialogue on these “big issues” of innovation. Through seminars and panel discussions, in a format open to the general public, the Innovation Leadership Series brings together leaders from business, government, and academia to share their approaches, their frustrations, and their hopes for tackling today’s most pressing innovation issues.
For more information please contact:
The Center offers:
- Access to the latest knowledge in the fields of innovation and change
- Customized research, as well as educational and consultancy services focused on the unique requirements of your organization
- Opportunities for cross-sector learning with senior industrial professionals in non-competing companies
- Opportunities to work with distinguished leading academics and practitioners in a collaborative environment on projects that generate useful knowledge for all participants