The marketing of any business, product, or idea is critical to its success. At Sawyer Business School, you’ll learn key marketing strategies to succeed in today’s global marketplace.

Undergraduate Concentrations

Students have the option to choose one of the following marketing concentrations; however, choosing a marketing concentration is not required—more details are included in the course catalog.

Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements; MKT 317, MKT 322, MKT 419, and MKT 499, as well as follow the instructions below for their area of personal interest.

Suffolk offers the following undergraduate marketing concentrations:

  • Sports Marketing
  • Digital Marketing
  • Product Innovation & Brand Marketing
  • Global Marketing

Graduate Concentrations

Choose a concentration that matches your career goals from the list below. You'll find the academic requirements for each in the Graduate Academic Catalog.

  • Marketing Analytics & Insights
  • Digital Marketing
  • Customer Experience