Sports Management Major Curriculum


The Sports Management major is designed to cover the topics of marketing, entrepreneurship, finance, economics, law, ethics, and analytics and provides learners with an interdisciplinary business background to offer to future employers. Learners will be equipped with the knowledge, skills, and capabilities to obtain employment in positions such as account executive, brand specialist, and sports agent.

The BSBA in Sports Management requires the completion of a minimum of 21 credits (7 classes) in Sports Management. A cumulative grade point average of at least 2.0 in the Sports Management major and a cumulative grade point average of 2.0 overall must be maintained to graduate.

Degree Requirements

Students can earn a Bachelor of Science in Business Administration with this major. See the requirements for the Bachelor of Science in Business Administration degree.

Required Courses (4 courses, 12 credits)
Students are required to complete all four (4) courses from the following list:

ENT 211 The Sports Institute: Opportunities in the Sports Industry
MKT 426 - Sports Marketing
BLE 324 - Sports Ethics and Law
SBS 499 - Sports Management Capstone

Elective Courses (3 courses, 9 credits)
Choose three (3) from the following list:

MKT 424 - Sports Partnership, Activation, and Engagement
MKT 428 - Business of Sports and the Media
MKT 429 - Esports Marketing
ISOM 232 - Sports Analytics in Action
ADPR 458 - Sports PR
ECON 320 - Economics of Sports

Learning Goals and Objectives

Learning goals and objectives reflect the educational outcomes achieved by students through the completion of this program. These transferable skills prepare Suffolk students for success in the workplace, in graduate school, and in their local and global communities.

Learning Objectives Learning Goals
Sports Management major will provide a holistic understanding of operating a business in a sports context. Students will be able to apply key concepts and learnings from multiple business disciplines including management, finance, marketing, and analytics.
Sports Management Program will increase students understanding of the wide-ranging responsibilities of sports business professionals. Students will have the ability to work and communicate within teams or as an individual with their peers across all business units.
Sports Management major will provide the opportunity for students to apply core analytics teaching in a sports context. Students will be to use data to help sports organizations solve business problems, engage consumers and satisfy key performance metrics.
Sports Management major will develop students’ ability to manage the marketing planning process, including STP and the marketing mix, to the marketing of sports products to consumers. Students will be able to apply core marketing concepts to understand the needs and wants of key stakeholders and develop a marketing mix that demonstrates value.
Sports Management major will provide practical experience within a sports setting to provide students with a competitive advantage as they enter their professional careers. Students will be to reference in-class projects, practical experience and internships to competitively position themselves in the job market.