Graduate Certificate in Customer Insights

Designed for students interested in marketing intelligence through data insights, this program leverages software tools and advanced research techniques.

The Princeton Review: Best Business Schools, 2022The Graduate Certificate in Customer Insights focuses on research methods, qualitative and quantitative analysis, and data visualization—all through advanced software, hands-on projects, and case studies. In addition to examining global and cross-cultural consumer behavior, the program introduces established and emerging research techniques, and requires you to actively engage in the process of conducting qualitative research.

This certificate program is designed to be completed part-time in one semester on campus. You can continue to build on your marketing knowledge by stacking the Graduate Certificate in Customer Insights with our Graduate Certificates in Digital Marketing Analytics or Strategic Marketing. If you apply to the MS in Marketing (MSM) degree program or another graduate business degree program, you may be able to apply the courses in this certificate program to reduce the time it will take to complete your master’s degree.

Courses are taught by leading faculty members at the Sawyer Business School, which is ranked among the best in the world.

View the Customer Insights curriculum

Admission & Costs

Application Deadlines

  • Fall Semester: August 15, then rolling
  • Spring Semester: January 4, then rolling

Learn about the advantages of priority applications.

Application Materials

  • Completed application
  • $50 application fee (waived for students who attend a graduate admission event)
  • Resume
  • Unofficial transcripts of all post-secondary work. Admitted students enrolling in the program will need to have official transcripts, including proof of degree conferral, on file prior to their first class
  • Goal statement (essay)

Graduate Certificate in Customer Insights

View current tuition and fees for this program

Financial Assistance Information

Federal student loan aid may be available for this program--see Federal Student Aid for details and use Suffolk's code: 002218. Suffolk University also offers several options to help you finance your graduate studies. Learn about the discounts that may be available to you.

Visit Student Financial Services to view graduate loan and financing options.

Marketing Information Request